Our customer engagement research report assessed the views of marketing & customer engagement (CE) leaders across all major industries on the changes that the industry will face in the next 12 months.
We took a closer look at the trends, challenges and investments that are shaping strategies and examine the way customer data can improve experience in the shape of a single customer view.
The research objective was to help companies to benchmark against their peers and competitors in order to achieve better success for their future customer engagement activities.
We hope that you will find this report to be a valuable tool that enables you to spot opportunities within your market.
Dataconversion is a bespoke software development company based in Dublin. We work with some of Ireland's leading businesses to improve Customer Engagement through the integration of data, technology and communications. We are passionate about all aspects of the Customer Experience and believe that brands should seek to not only meet but exceed customer expectations.
Amárach is an innovative research and advisory agency, working with clients for over 25 years to turn information into insight, and insight into foresight. Amárach’s team of psychologists, economists and data analysts draws on market research and data analytic techniques to help its clients succeed and grow through a better understanding of their own customers’ needs – both now and in the future.