Michael Browne, Senior Innovation & Brand Strategist at MCCP will speak at our upcoming Marketing Breakfast on discuss how human needs, emotions and motivations ultimately trump technological disruption.
Michael started at MCCP in summer 2018 after spending two years in London where he worked as a strategic planner at TMW Unlimited – a customer engagement agency
Since joining MCCP, Michael has worked with Bord Bia to develop their Global Food Brand proposition. He led the development of a cider strategy proposition for the Heineken portfolio and led the strategic vision for Irish Distillers global in-house digital creative department.
Michael was a digital media planner for Carat for a number of years after working in NYC as a digital strategist with Blast Radius, a global digital agency and part of WPP group
Michael is passionate about brand development, digital media, technology and innovation
Ahead of the event he shares with us his career highlights, the challenges facing the marketing industry and more.
1. You have an extensive Marketing background, what would you consider are some key career highlights?
Having the opportunity to work abroad in London and NYC and getting the experience of being on large global accounts. It made me look at the world in a broader context.
2. What are the main challenges facing your industry at the moment?
As big data and automation threaten to overrun our industry we must not forget that we are still in the business of connecting with humans and must remember not to squeeze the humanity from what we do.
3. What’s one piece of advice would you give your 25-year old self?
Less is more, Focus on clarity over complexity. Show the client what they need to know not how much you know.
4. Looking towards the next 12 months, what do you hope to achieve?
I’ve been involved in some great work and very diverse projects here at MCCP. We have some exciting projects already lined up for 2019 which I’m really looking forward to.
5. Your favourite recent marketing campaign?
I liked Chemistry’s recent ad for Dunnes Stores. It’s like all your childhood movies come together - a 30 sec TV version of Stranger Things.
6. One reason we should attend The Marketing Breakfast Series in partnership with MCCP with you?
We are paid for our objectivity so we need to be exposed to as many different ideas and ways of thinking as possible. The Marketing Breakfast Series is a great way to meet new people and network in the industry.
Book your place for the Marketing Breakfast with Keith McCormack:
Where: Fire Restaurant, Dawson Street, Dublin 2
When: Wednesday 16th January, 7:45 - 9:00am