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AIM Awards 2019: Meet the Judges (part 2)

Posted By The Marketing Institute, Wednesday 8 May 2019
Updated: Tuesday 7 May 2019

Only one week to go until the AIM Awards 2019! Before we announce the winners at our gala night on Thursday 16th May, we're delighted to introduce you to some of the judges. We are delighted to have a panel of great marketers, all members of the Marketing Institute, from a wide range of companies and industries to adjudicate this year's high standard of entries and face the difficult task of recognising the very best in marketing.


Petre SandruPetre Sandru

Country Manager, Coca-Cola Ireland

Petre Șandru is Country Manager of Coca-Cola Ireland. In this role, Petre leads the Irish team as it supports the growth of each brand in the Coca-Cola portfolio by developing and implementing well-defined business strategies.
Petre has 12 years of experience within Coca-Cola. Initially he was Brand Manager and then moved on to become Commercial Director for Romania, Moldova, Bulgaria and Albania and later Country Manager for Romania & Moldova. In this latter role, Petre was recognised for his leadership skills, winning the People Leader of the Year award in the Central and Eastern Europe Business Unit. 
Petre graduated from the Polytechnic University in Bucharest and has a diploma from the New York Institute of Professional Photography, as photography is one of his passions.

Cliona Hayes Clíona Hayes 

Director of Global B2B Marketing Communications, Indeed

Clíona has over 15 years’ experience across a variety of industries spanning, FMCG, media and tech.  A is a highly impactful Marketing Director with a comprehensive background in creating & implementing strategic plans that increase company value.  In 2016 she was ranked in 2nd position in the Business & Finance Top 100 Chief Marketing Officers in Ireland.
Currently Clíona is Director of Global B2B Marketing Communications with Indeed, where she leads the strategy and implementation of advertising campaigns across all of Indeed's global markets.  
Previously Clíona held the positions with Irish Distillers Pernod Ricard and Communicorp. In her last position of Group Marketing Director with Communicorp Cliona lead teams responsible for marketing and advertising for the country’s leading media brands including Newstalk, TodayFM, 98FM and Spin1038. In this role she was also part of the core management team to launch the online retailer  

Martin McBrideMartin McBride  

Managing Partner, Envision

Martin McBride has over 30 years’ experience in international business, initially in industry and more recently in consultancy, and on the Boards of companies that are working to build international markets.
Industry involved international apparel and furnishings; and financial services. Then, following periods in Price Waterhouse, and Capita, Martin established Envision and has built it into a niche consultancy practice (operating in Ireland, Scotland and Scandinavia) focused on:
- International strategy
- International market entry, building international sales channels, channel partner development;
- International Bid / Tender Opportunities in the public sector, and private sector supply chains:  
Martin (and Envision) works both indigenous and international / multinational companies in Ireland Scotland & Scandinavia – that are targeting and building new business in Global Markets.
In addition to his consultancy activities, Martin is on the Board of a number of exporting companies in Ireland and Northern Ireland.


Laughlin RigbyLaughlin Rigby

Marketing Director, Glenveagh Properties

Laughlin Rigby is Marketing Director with leading Irish homebuilder Glenveagh Properties PLC (who operate two divisions in Ireland; Glenveagh Homes, who are significantly scaling up their housing development operations and Glenveagh Living, who undertake joint ventures and partnerships in the PRS and mixed-tenure sectors.) Laughlin has previously held senior roles with The Irish Times where as Head of Marketing, where he was responsible for their ADFX winning marketing strategy that has successfully guided the organisation through its transition from print to digital.  Laughlin has also held senior marketing positions within Tourism Ireland, Unilever, The Gathering and Queensland Tourism.  Laughlin holds a B.Comm from UCD and a M.Sc. in Marketing Practice from Smurfit Business School and has previously won 2 All-Ireland Marketing Awards for his work with Tourism Ireland in 2007 and The Gathering in 2014.


Geoff LyonsGeoff Lyons

Managing Director, PML Group

Geoff Lyons is Managing Director of PML Group, Ireland’s largest Out of Home Advertising Agency. Geoff has had an extensive career across a wide range of media & marketing disciplines including publishing, media sales, sponsorship, PR, digital, brand management and commercial management. He spent 18 years with Independent News & Media across all commercial areas of the business holding the position of Marketing Director and his last role prior to joining PML Group was that of Commercial Director. Geoff is a Fellow of the Marketing Institute of Ireland, he holds an MSc in Marketing and is a Director of JNOR.



Nicola WeldonNicola Weldon

IOI Marketing & Category Director, Kerry Foods

Nicola Weldon holds the position of IOI Marketing & Category Director within Kerry Foods.   
Grown from its origins as a small dairy cooperative in rural Ireland, Kerry Foods is the leading supplier of chilled and frozen food products in Ireland, the UK and selected European markets.  
Nicola has responsibility for an extensive portfolio, which includes some of Ireland’s most loved brands including Denny, Dairygold, Strings & Things, Galtee & Charleville to name but a few.  Her role spans a varied and exciting spectrum of strategic and commercial leadership.
Some recent highlights along with her team include the significant performance turnaround of the Denny brand in 2018, and the recent 2019 evolution of the Dairygold Make a Minute campaign. 
Nicola has over 15 years marketing experience within the FMCG sector. She holds a MSC in Marketing, and diplomas in PR & Event Management, and Digital Marketing.  


Gearóid TrimbleGearóid Trimble

Community & Business Manager, Foras na Gaeilge

Gearóid is responsible for developing and implementing Foras na Gaeilge’s support programme for the island-wide business sector. With over 15 years’ experience in advising and assisting thousands of SMEs in utilising the unique branding and marketing qualities of the Irish language, he has overseen an innovative approach with the wider business sector through peer-led research, partnership and funding. 
Gearóid holds a PhD in Irish Language, a Diploma in Financial Administration & Management and a Higher Certificate in Business Enterprise & Development. 


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