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Brexit: What It Means For Business - Exclusive Report From Edelman

Posted By Edelman, Tuesday 19 July 2016

 

 

While many are still analysing the reasons for the UK’s ‘leave’ vote in last month’s referendum, companies and organisations operating in Ireland, the UK and across Europe are examining the UK and EU’s likely next steps and their implications for both strategy and operations.

Edelman's team of policy experts in Ireland and across their European network is focusing on the options for the UK government and the EU in the lead up to exit negotiations, how these will impact Ireland and individual business sectors and what companies and organisations should be doing to have their voices heard on what each believes is the best way forward. 

VIEW THE FULL PIECE HERE


ABOUT THE AUTHOR

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organisations, helping them evolve, promote and protect their brands and reputations. We have deep expertise in consumer trends, research, analytics and insights, corporate reputation, health, technology, crisis, energy, and government affairs. Edelman has been awarded thirteen Cannes Lions including the Grand Prix for PR in 2014. Edelman has been voted Pan-EMEA Consultancy of the Year at the 2015 Sabre Awards, Global Agency of the Year and Best Agency to work for 2013 by the Holmes Report and International Agency of the Year 2013 by the PRCA. 

Edelman is the largest agency across the UK and Ireland with over 600 employees and offices in London, Dublin and Brighton. In Ireland Edelman works with clients including Musgrave, Ryanair, Visa, LinkedIn, Mars, National Lottery, Danone and Roche. 

Please visit www.edelman.ie for further information. 


 

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Featured Member: Alina Uí Chaollaí, Marketing Director, Largo Foods

Posted By The Marketing Institute, Monday 18 July 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.

ALINA UI CHAOLLAI, MARKETING DIRECTOR, LARGO FOODS 

Alina Uí Chaollaí began her marketing career in the mid ‘90s with the Ward Anderson Cinema group before making a move to Coca-Cola Bottlers Ireland where she worked in a variety of roles spanning customer, channel and brand marketing. In January 2014 she joined Largo Foods as Marketing Director where she has responsibility for defining and executing the marketing strategy of the Largo Foods portfolio of crisps and snacks which includes the iconic Tayto, Hunky Dorys and King brands. She also has responsibility for the KP portfolio which comprises of brands such as Hula Hoops, McCoy’s and the KP nuts range which were integrated with Largo Foods at the start of 2015. Since joining Largo Foods she developed and launched the ‘Make it Superior’ King crisps campaign featuring mixed martial artist Conor McGregor (which won a Shark Award), the ‘Satisfy Yourself with Hunky Dorys’ campaign and most recently the ‘More than just a crisp’ campaign for Tayto which includes three TVCs, outdoor and Tayto’s first ever pop-up shop in Dublin. The campaign was short-listed in two categories for this year’s (2016) AIM awards; winning the brand campaign award on the night.

READ ABOUT OUR OTHER FEATURED MEMBERS HERE



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Spotlight With Philly Byrne From Joe Media, On The Essence Of Good Content

Posted By Vizeum, Monday 18 July 2016

 

Vizeum have launched a new series of expert marketing videos called “Spotlight.” Each month they will feature a thought leader discussing some of the most topical areas within communications. This month, they interviewed Rory Sutherland, on the value of brands, the role of engagement and the little extras brands can deliver to set themselves apart.

Check out the video here, along with the Vizeum analysis. 


ABOUT THE AUTHOR


Vizeum's romise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

www.vizeum.ie




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Does Customer Experience Really Matter? The IBM Consumer Conversation Report

Posted By IBM, Friday 15 July 2016

 

Marketing is correct to think that the experience matters. Though a majority of companies see themselves as leaders in CX, consumers are telling a very different story that brands are not delivering the level of customer experience they imagine. This Econsultancy’s Research report in association with IBM, looks at the areas where marketers can build that value.

DOWNLOAD THE FULL REPORT HERE

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Featured Member: Laughlin Rigby, Head of Marketing, The Irish Times

Posted By The Marketing Institute, Monday 11 July 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.


LAUGHLIN RIGBY, HEAD OF MARKETING, THE IRISH TIMES 

As Head of Marketing for the Irish Times, Laughlin is charged with developing and implementing the strategic marketing direction of Ireland’s leading quality newspaper, during a time when the global news industry is experiencing its most significant challenges and opportunities to date, as a result of the relentless consumer adoption of digital news.

Laughlin is a multi award-winning international marketer with 20 years experience in all key disciplines of marketing with particular emphasis on digital marketing, media, tourism and brand management.  He has a proven track record in the successful delivery of new marketing technology and results-driven digital communication campaigns. 

Starting out as an brand manager with Unilever, Laughlin’s career highlights include producing the ground-breaking marketing campaign “Australia’s Nature Coast” for Queensland Tourism in 2014/15, creating the marketing strategy for Ireland’s biggest ever tourism initiative “the Gathering”, being founder of travelshake.com, a social media platform for the tourism with industry members from 75 countries worldwide and during a period of unprecedented tourism growth, managing the global “Ireland” brand and creating discoverireland.com, a network of 20 international websites at Ireland’s national tourist board, Tourism Ireland.


READ ABOUT OUR OTHER FEATURED MEMBERS HERE


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