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REPORT: Virgin Media Digital Insights In 2016

Posted By Virgin Media, Wednesday 5 October 2016

We’re at a fascinating juncture in Ireland’s journey to the digital future where digital technologies are having a pervasive impact on almost every aspect of our lives.

The monetary value we place on our broadband connections has tripled since 2014 – the average consumer would now demand compensation of €390 per month if their broadband service was removed.

This report focuses on three aspects of that journey: the Digital Economy; Digital Lives; and Digital Media.



Virgin Media is Ireland’s leading digital pioneer and innovator. It was the first to introduce bundles for digital TV, broadband and phone in Ireland in 2007 and has driven market developments constantly since then. Owned by Liberty Global, the company has invested over €1 Billion in Ireland over the past decade. Virgin Media is a part of Liberty Global plc, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 27 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.

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The 2016 Marketing & Digital Salary & Sentiment Survey Findings

Posted By The Marketing Institute & Alternatives Group, Tuesday 4 October 2016

We are delighted to share the results of the 2016 Marketing and Digital Salary & Sentiment Survey run by the Marketing Institute, in conjunction with Alternatives Group.

This partnership has been working well for three years now and allows us to reach out to the broad marketing and digital community and get the views of over 1,000 respondents every year.

This annual survey is viewed as the most comprehensive for the Marketing & Digital community and serves as your ultimate go to guide. It not only establishes salary benchmarks by sector but also provides valuable insight into overall market and marketing sentiment from those that are closest to customers; the marketers.

We thank you for your participation, we hope you find the results as interesting as we did and we look forward exploring these results with you further.


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Olympic Silver Medalist Annalise Murphy Joins Winning Summer Of Sport Showcase

Posted By The Marketing Institute & Onside, Tuesday 4 October 2016

Olympic silver medallist Annalise Murphy and Sarah Keane, Chief Executive Officer of Swim Ireland, have joined the podium of expert and insightful panelists at the Marketing Institute / ONSIDE ‘Who Won the Summer of Sport’ business breakfast at the Aviva Stadium, Dublin on Tuesday, 11 October.

The briefing will pool intelligence from both consumers and marketing professionals, as well as insights from an expert panel to answer the question: ‘Who Won the Summer of Sport?’ including the UEFA EUROS, the Olympic Games, and the GAA Championships 2016.

The panel also includes Ryle Nugent, Head of RTE Sport, Rory Sheridan, Head of Sponsorship, Diageo Europe, Peter McKenna, Stadium & Commercial Director of Croke Park (GAA), Karl Heffernan, Commercial & Marketing Director of the FAI and Damien O’Neill, Group Head of Marketing, Allianz, all of whom will reveal what their experience was and share their learning. RTE Sports presenter Joanne Cantwell will steer the discussion as M.C.

Venue: The Havelock Suite in the AVIVA STADIUM - #WhoWonSS
Date: Tuesday, 11 October, (from 7.45am to 10.30am). 
Cost: €40 for MII non-members and €20 for MII members (members sign in with username and password). For enquiries, please contact or call +353 1 2160156.

To attend this event please REGISTER NOW. 


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Ireland's 2016 Customer Experience Report

Posted By Dialogue Marketing / CXi, Monday 3 October 2016

The 2016 Customer Experience report from Dialogue Marketing features expert analysis and insight into Ireland’s highest and lowest scoring brands. Also included is the much awaited 2016 CX league Table.

The Credit Union has once again emerged as the big winner in 2016. They have the most powerful bond with their customers, built completely on trust, while the products they offered were designed to meet real customer needs, rather than being based on the idea of backroom executives.

A new entry and in second place is Lush, famous for scented ‘bath bombs’ detectable to the nostrils of passers-by from literally miles away! Lush invest in CX rather than advertising and lead the way in turning customers into passionate, enthusiastic fans, and it works.

An Post climbed five places since last year’s survey to take third place. An Post had high personalisation scores as a result of strong relationships with postmen/women who deliver to your door every day. This human contact is particularly valued in rural areas.

CXi has a unique data set of 72,000 consumer brand evaluations across 170 brands, and is now based on two years of ongoing research.


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Exercise & Fitness, Ireland, September 2016 Report

Posted By Mintel, Monday 3 October 2016

“As the health trend in Ireland continues to accelerate we find this is making consumers more active in an effort to stay fit and healthy. However, the marketplace for gyms and fitness centres is changing as a result of the cost-cutting consumer mindset – leading to the expansion of no-frills ‘budget’ gyms. Although this opens up more opportunities to less affluent consumers, it seems that no-frills gyms are becoming a force to be reckoned with.” Emma McGeown, Research Analyst

This infographic looks at the following areas:

  • What is the gym industry worth in Ireland?
  • How many Irish consumers go to the gym?
  • What motivates consumers to visit the gym?
  • What are consumers interested in seeing next in gyms?


Mintel is the world's leading market intelligence agency. It monitors product launches and innovations, runs large-scale consumer research projects, tracks behavioural trends, measures market sizes and provides bespoke field research and consulting services. Mintel can take you further, showing you what will drive future growth, where the opportunities and challenges will lie, who's innovating and where the next big idea will come from. Mintel Ireland services include: Mintel Reports, Mintel GNPD, Mintel Consulting

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