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The Latest JNLR Radio Listenership Figures

Posted By Carat, Monday 9 May 2016
Updated: Monday 16 May 2016

The latest JNLR report was released this week. This book covers April 2015 – March 2016. Below is a quick snapshot of all the movers and shakers in the industry and will have you up to speed in less than 10 minutes.

All data is compared to the previous 12 month period (April 2014 – March 2015). 


Surprisingly, the introduction of digital streaming services over the last few years has not had much of a detrimental impact on the Irish radio industry as a whole. There has been only slight fluctuation in overall listenership YOY (-1% to 83%) and the average time spent listening per day has remained almost static at just over 4 hours. Considering all the new players in this space, a decline of only 1% YOY is quite impressive.

Last year we saw a marginal increase in time spent listening by the younger audience, 15-19s, and this trend has continued again this year with time spent rising from 2.4 hrs to 2.47 hrs. Not a huge fluctuation, but unexpected nonetheless considering the wide range of options this audience looks to for listening to music. While overall time spent has remained pretty flat YOY, most age demographics have seen a drop: -9% YOY for 20-24s (3.4 hrs vs 3.7 hrs last year) and -3% YOY for 25-34s (3.4 hrs vs 3.7 hrs last year). This won’t come as much of a shock, as young audiences are becoming increasingly harder to reach using traditional media. Last year we saw 55-64s time spent listening drop by -7%; however this year we are only seeing -3% (4.7 hrs vs 4.9hrs last year). 


Overall, we’ve seen a 1% drop in National Radio listenership YOY. These figures look quite static, but when we delve into the programme slots we can see what’s really been happening on a more granular level.
RTE Radio 1 remains the market leader with 23.5% market share. It’s the only national station to see growth, with its daily reach increasing 2 points to 25%; an increase of 48,000 daily listeners. Morning Ireland and Live Line were clear winners, with increases of 43,000 and 24,000 weekly listeners respectively.
The story is not so positive for the rest of the nationals: 2FM are down -43,000, Today FM -61,000 and Newstalk -25,000. 2FM and Newstalk are neck and neck with 10% daily reach each; while Today FM is in second place at 12%.

It is probably too early to be able to measure the effects of 2FM’s re-brand; their current market share is down -1% YOY to 6.1%, and we are not able to compare their new show Breakfast Republic YOY, however they are pulling in 162,000 weekly listeners. With the re-brand looking to pulling in more of the 15-34 market for 2FM, and if we delve deep into the quarter hour figures, the station has seen YOY gains for this 15-34 audience in both the Breakfast Republic show, and also Tracey Clifford’s afternoon show. Book on book, Louise McSharry has shown gains in listenership in her evening show which pulls in a niche, music-savvy audience.

Although their daily reach is matching that of 2FM, Newstalk’s market share has only declined 0.4%, now standing at 6.2%. They have lost listeners across the schedule but the biggest loss has been from Pat Kenny, at -16,000.

Today FM had the biggest loss of listeners on the national front last year, and this has continued again this year. Their market share now sits at 7.5%; down from 8.6% YOY. Both Ian Dempsey & Matt Cooper, have lost listeners; 14,000 and 21,000 respectively. However, Anton Savage’s time slot has seen the biggest drop, down -37,000 to 175,000 vs last year’s survey which would have represented Ray D’Arcy in that time slot (212,000).

FM104 and Spin 1038 are continuing their tradition of 1st and 2nd in the Dublin market in terms of daily reach (18%; 14%); but Spin is now neck and neck with 98FM in terms of market share, both with 6.3%, after losing 2,000 listeners each. FM104 saw a very marginal decline last year of 1,000 but this has been recouped five-fold this year. The biggest loser has been Q102, with a loss of 16,000 listeners (-17% YOY).
Again Sunshine has shown itself to be a one to watch. This year has seen it gain 15,000 listeners which is a 33% increase YOY. Their market share has also moved in a positive direction from 3.4% to 4.8%; indicating their rebrand campaign has been successful.

There has been a major shake-up in the Cork radio market in recent years and the effects of this look set to continue: Red FM is still the market leader (after knocking Cork 96 out of pole position late last year) with 20.4% market share. Their daily reach has grown by 14% to 126,000 listeners. That said, Cork’s 96FM aren’t resting on their laurels; YOY their market share is only down 1.1%. C103’s market share has dropped slightly from 14.3% to 14%, with a 40% drop in listeners YOY.
Generally it is good news for the Urban Media stations; both Galway Bay and Limerick 95 have increased their daily reach by 12% and 28% respectively. However, WLR has seen a reduction of 4,000 listeners which equates to a 10% drop in daily reach for the station.


This post was originally published on



Carat Ireland, part of the world's leading independent media planning & buying agency and the market-leader in digital and non-traditional media solutions. Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide. 

Today, advances in digital technology and changing consumer behaviour has created an era of unprecedented complexity and opportunity for clients. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is leading and shaping the industry once again, using media in new ways to deliver business value to clients.


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Featured Member: Barry Gray, Head of Marketing & Proposition, BOI Payment Acceptance

Posted By The Marketing Institute, Monday 9 May 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues. 




Barry joined BOI Payment Acceptance (BOIPA) in April 2015 to initially head the marketing team and as the business has grown rapidly Barry has also recently taken on responsibility for propositions. BOI Payment Acceptance is an alliance between EVO Payments International - a US payments business, and Bank of Ireland and entered the Irish market in January 2015. BOIPA also entered the UK market last April and the business is also selling into the UK market through the Independent Seller (ISO) channel. BOIPA provide card and eCommerce payment solutions to all sectors of the SME and Corporate markets and have already won numerous awards for their unique customer proposition.

Barry is a graduate of UCD, Smurfit, UCC and the Institute of Bankers and has spent most of his career prior to BOIPA working in Vodafone and Bank of Ireland. A marketing and product champion at heart, in the past Barry has led product teams ranging from mobile productivity solutions like Blackberry to an array of financial products including the current account, credit and debit cards and also mortgage propositions.

Having previously spent all his career working for the established market leaders in both Bank of Ireland and Vodafone Barry is now relishing the challenge that comes with working for a new start-up business taking on the incumbent players. After a stellar first 15 months in business BOIPA have already firmly established themselves as the go-to partner for card payment acceptance in the Irish market.




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IBM CMO Study & Customer Experience Study - The Results

Posted By IBM, Friday 6 May 2016

Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first. We met face-to-face with 723 CMOs from around the world. The strategies of market leaders were clear. Get the insights from IBM CMO Study on what it takes to become a Torchbearer. 



Mobile apps and payments, the Internet of Things (IoT), wearables, voice command—these new capabilities are fundamentally changing how people interact and transact with brands and businesses everywhere. With Customer experience: The game is on and four themes Stand out - see IBM Report on Customer Experience in 2016.




IBM are Ireland's leading providers of advanced information technology, products, services and business consulting expertise


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Featured Member: Ruth McEntee, Head of Sales, Large Customers, Ireland at Google

Posted By The Marketing Institute, Friday 22 April 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues. 



Ruth has been working at Google for over 10 years. In her current role as Head of Sales for Ireland, she leads a team of digital consultants to top Irish companies in the Travel, Retail and CPG space.


Previously, Ruth worked in Google London in both the YouTube and Google Search teams, developing Search & Video strategies for traditional UK retailers and online only brands. Ruth is currently a chair of the IAB video council.




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The Marketing Institute of Ireland Award for Excellence - 2016 Presentation

Posted By The Marketing Institute, Thursday 21 April 2016

The Department of Marketing, Entrepreneurship & Strategy at the University of Ulster at Jordanstown (UUJ) recognises the hard work and academic achievement of students through the university's own annual Marketing Excellence Awards. The Marketing Institute of Ireland Award for Excellence formed part of UUJ's 2016 awards programme, and it went to the best overall final year student on the BSc (Hons.) Marketing degree.

The recipient for 2016 was Ryan Bell, pictured here receiving the award from Michele Filippi, on behalf of the Marketing Institute of Ireland. Also pictured is Dr Mary Boyd, lecturer in Business Strategy at UUJ.



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