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RTÉ celebrates World TV Day with Agency TV Takeover

Posted By The Marketing Institute, Tuesday 22 November 2016
Updated: Tuesday 22 November 2016


On 21st November, RTÉ once again celebrated World Television Day, a European initiative to promote the power of television.

Following last year’s success, RTÉ created an even bigger event with a campaign entitled “shared Moments”. The concept was a series of vignettes starring 19 staff members from agencies Core Media, Group M, Omnicom, Dentsu Aegis, IPG Mediabrands, Javelin, Havas Media and Focus Advertising. 

All contributors were filmed in their respective agency and talked about well-known RTÉ television moments.

RTÉ AdLab, RTE's commercial creative unit, produced the executions, which aired on RTÉ One on the evening of 21st November. 

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Tags:  #WeLoveTV  World TV Day 

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