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EY enhances digital innovation expertise with launch of EY Seren Ireland

Posted By EY Ireland, Wednesday 4 October 2017

EY Ireland is delighted to announce the expansion of its digital innovation capabilities with the launch of EY Seren Ireland.

EY Seren is an international leader in customer research based design and innovation working with organisations across all industry sectors. EY Seren will launch with a team of 20 in Ireland and over 100 globally, combining deep customer research and commercial insights to transform our client’s innovation, design and optimisation needs.

EY Ireland’s Digital team already display cutting edge digital and innovation capabilities with their clients and EY Seren will augment strengths already possessed in these areas as evidenced by multiple projects with governments, banks and media organisations around the world. In EY’s “digital Transformation for 2020 and Beyond” survey, more than 50% of organisations cited Digital disruption and customer experience challenges and service design as their number 1,2 and 3 strategic priorities. The digitalisation of almost every industry has ensured there is now multiple touchpoints between our clients and their customers. This trend has added a significant amount of complexity for businesses, and EY Seren will provide extensive support in this area with their very different customer research based approach to digital transformation.

Yvonne Kiely, Director and Digital lead, Advisory, EY: “As businesses are evolving they struggle to keep up with accelerating developments in digital technology and changing customer behaviour. EY Seren Ireland will work closely with clients to co-create lasting digital customer engagement strategies that will utilise EY Seren’s innovative approach that focuses on extensive customer research capabilities, customer experience visualisation and digital analytics tailored to our client’s requirements, with outputs then produced through rapid prototyping and state of the art user experience service design.”

Market leaders are winning by solving their customers’ problems first, with differentiated experiences that are enabled and powered by technology. “With EY Seren now launching in Ireland, there is a significant opportunity for clients to co-create innovative transformation programmes designed with the customer in mind to unlock customer growth, reduce costs and increase loyalty.”

EY made a commitment to grow its global strategy consulting practice to over 2,500 professionals by 2020, both organically and through acquisitions and this initiative has been accelerating at pace with particular focus on the client’s digital transformation agenda. Visit EY Seren’s website for more information

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