Connector took home gold last Thursday for work for Huawei Mobile from the Integrated Marketing Communications (IMC) European Awards in Dublin. Connector was competing over 130 case studies entered across 14 categories and 8 countries. The win followed a seven-week judging process, involving 53 adjudicators.
The gold win was for the Huawei Snapys in the Digital Communication category. The Huawei Snapys are an innovative series of competitions, events and awards for the global community of Instagrammers.
Connector created The Huawei Snapys to connect with Irish consumers passionate about photography and to identify the best new photographers in Ireland across 20 categories such as Ireland, Food, Travel, Pets and more.
Huawei wanted to bring to life its bold new mission to ‘Reinvent Smartphone Photography’ as it believed that a powerful image can speak like nothing else. To achieve this mission, Connector wanted to empower Irish Instagrammers to take a shot at greatness.
During this campaign, Connector generated over 36 million impressions, r eceived 35,966 photo entries for the awards using the hashtag #huaweisnapys and generated over 2 million likes and 80,000 comments on photos featuring the hashtag on Instagram.
Commenting on the win, CEO of Connector and Marketing Institute Member Conor Lynch said “We are delighted to get this recognition as the best digital campaign in Europe in 2016. This is a demonstration of the powerful results we can achieve on a relatively small budget. Our campaign grew Huawei’s market share in the premium end of the smartphone market from 7% to 10%”.
The only other Irish agency to win gold was Ogilvy for its work with Ford Ireland.