Dublin, April 26th, 2018 – Global food industry leader Mars has announced the appointment of Eoghan Crawford as Marketing Director of its Mars Ireland business. Joining the leadership team and leading all of Mars Ireland’s marketing, Crawford will continue to evolve the strategic vision for some of Ireland’s best loved brands across confectionery, chocolate, petcare and gum.
A native of Naas, Co. Kildare Crawford has built up his marketing credentials at home and abroad working with leading global names in the FMCG sector. Eoghan has a BA in Food Technology Management from the University of Ulster. Beginning his career in Golden Vale, Eoghan has held senior marketing and commercial positions in global leaders Kerry Group and Mondelez.
Bill Heague, General Manager of Mars Ireland said: “We are delighted that Eoghan has joined our team. His experience and expertise in his field speaks for itself, and his insights from an Irish and international perspective will be invaluable for Mars at a national and international level. He cares deeply about our products and our customers and through this lens I can see the evolution of our company and its approach to marketing. We’re proud to have Eoghan lead our team of marketeers and continue to grow our brands here in Ireland.”
Speaking about his appointment, Eoghan said: “I believe in brands and businesses that care for their people and their consumers in equal part. I’m looking forward to working with Mars Ireland and playing a role in developing innovative products that respond to our consumers desires whilst also taking part in the conversation about healthy lifestyles and responsible consumption. I’m looking forward to beginning that journey with a family company that has such strong values that align with my own. I have always been ambitious about my vision, and I want to create and facilitate the realisation of that vision with the superb marketing Associates here in Mars Ireland.”
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s, Snickers, Twix, Milky Way, Dove, Galaxy, Pedigree, Royal Canin, Whiskas, Extra, Orbit, 5, Skittles, Uncle Bens, Mars Drinks and Cocoavia. Mars also provides veterinary health services that include Banfield, Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 associates to create value for all its partners and deliver growth they are proud of every day.