July 10 2018: Core, Ireland’s largest marketing communications company, is delighted to announce that Jamie Macken,Deputy Managing Directorof the Sponsorship practice of Core, has been appointed to the board of the European Sponsorship Association.
The European Sponsorship Association (ESA) is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry. As an ESA Board Director, Jamie will work with the wider marketing industry, advocating the recognition of sponsorship and the role it can play in building, growing and enhancing brands.
Voted Ireland’s best sponsorship agency in 2017, the work of the Sponsorship practice of Core centres on strategy, negotiation and measurement for both sponsors and rights holders as well as negotiating, managing and evaluating media sponsorship.
Jamie Macken, Deputy Managing Director of the Sponsorship practice of Core, says: “I’m delighted to have been appointed to the Board of the European Sponsorship Association and in my role, I will be an important voice for Ireland around policy, education and excellence. I believe the biggest threat to the sponsorship industry is the industry itself, as we are often guilty of looking inwards while trying to justify our role across the wider marketing communications industry.
We need to work closely with our peers across the marketing industry to ensure they understand the tenets of this fantastic medium. We must translate sponsorship effectiveness into a common language for the entire marketing industry and provide the best training and education for those starting their careers and those willing to learn more.
As an ESA Board Director, I plan to help drive this agenda. To help the marketing industry recognise the role that sponsorship can play for building, growing and enhancing brands by championing to the work of the likes of Binet, Field, Sharpe et al.”
Core, formerly known as Core Media, employs a team of 310 people and consists of nine practices - Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.
Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.