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MCCP launch Spotlight monthly email

Posted By MCCP, Wednesday 2 October 2019
Updated: Tuesday 1 October 2019

MCCP have launched their new and improved monthly email, Spotlight, designed to get us all thinking differently. Each month the MCCP team will curate a selection of articles from the world of branding, culture and innovation, just for you.

Spotlight is designed with your business challenges in mind, giving you the information and insight to become expert in the most important areas of your business today. It with enable you to improve your consumer understanding, business culture and how to thrive in the ever-changing business world.

MCCP Spotlight is a team effort, bringing together the insights of our researchers and strategists, who work across Strategy, Discovery Research, Innovation and Culture.    
 
Visit mccp.ie and sign up for the Spotlight mailing list on the homepage or contact, MCCP’s senior business development manager, Declan Flynn (declan@mccp.ie) for further information. 

 

 

MCCPAbout MCCP

MCCP are a strategic branding agency, with expertise across research, brand strategy innovation and culture. We bring our experience with local and global brands, our rigour and bold thinking to every challenge. We are a multiskilled team who are experts in their field. Above all we are passionate about finding the right solutions that will ensure you develop successful strategies because we are driven by results and success. 

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Appointment notice - Orla Clancy, MPRII joins Spearline® in West Cork

Posted By The Marketing Institute, Wednesday 19 June 2019

orla clancyAppointment notice - June 12, 2019



Orla Clancy, MPRII has recently joined Spearline® in Skibbereen, Co Cork as Senior Marketing Manager, PR & Brand Development, Lead Generation.  Spearline® independently monitors toll, toll-free and premium-rate numbers.  It tests audio quality and connectivity for its customers globally. An innovative company that has developed unique infrastructure for the telecommunications industry, Spearline® has servers in over 60 countries.  Orla’s role involves building brand awareness for Spearline® by strategically communicating with its key stakeholders.

 

Website: www.spearline.com

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Jarlath Jennings RIP

Posted By The Marketing Institute, Monday 20 May 2019

Jarlath Jennings

Jarlath Jennings died suddenly on 14 May 2019, and the news was received with both shock and sadness by Ireland's professional marketing community, among whom he was so well known, liked and respected.
 
Jarlath's involvement with the Marketing Institute goes back to his student days when he, like so many others, qualified through the Institute's Marketing Graduateship programme. He was committed to professionalism in marketing, and he embodied this value continuously in his own approach and conduct.
 
Jarlath sought to give back to his profession, and in his so doing, many others benefited. As he rose through his own highly impressive career in McConnell’s, where he became Managing Director, Jarlath remained committed to the continuing education of marketers. He was a tireless supporter of, and participant in, the work of the Marketing Institute in various capacities over the years.
 
Jarlath was deservedly elected to Fellowship of the Institute, our highest grade of membership. He later served a term as Chairman, during which time he oversaw the overhaul and modernising of our governance structure, which set us up for the success that we enjoy today.
 
After retiring early from his business career, Jarlath indulged his lifelong passion for classical music and opera, and having completed a Masters Degree in this area, he travelled widely in pursuance of this interest.
 
Jarlath Jennings is remembered by marketers as a committed and effective professional, and as a good and decent man with whom it was a joy to work.
 
Our condolences go to his beloved wife Marian, and their son Eoin.
 
Ar dheis Dé go raibh a anam uasal.
 
Tom Trainor
Chief Executive

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Core announces Ciara Shaughnessy and Orla McKinney from Vhi as winners of the Cannes Young Lions ‘Core Young Marketers’ 2019 prize

Posted By Core, Wednesday 17 April 2019

Young Marketers 2019

 

Ciara Shaughnessy and Orla McKinney from Vhi have been named as the winners of the Young Marketers’ category of IAPI’s Cannes Young Lions Competition 2019 which is sponsored by Core, Ireland’s largest marketing communications group.

 

Ciara and Orla, who worked as a team to create their entry for the competition, will now travel to the Cannes Lions Festival in June torepresent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. Upon arriving in Cannes, they will have just 24hours to answer a brief set by a non-profit organisation. This year's non-profit organisation for the Irish regional competition was ENAR Ireland (European Network against Racism).

 

The Cannes Lions Festival is an eight-day long international festival of creative thinking, digital innovation, education and networking. Attended by nearly 20,000 delegates from all over the world, it is the benchmark for the very best in global creativity.

 

The ‘Young Marketers’ competition is an opportunity for the brightest professional minds working in the industry to demonstrate their strategic thinking and creative approach to solving important marketing challenges. Core recognises that creativity is not simply reserved for agencies - it’s at the heart of clients’ businesses too.

 

To win an opportunity to travel to Cannes, entrants, who had to be aged 30 years or under, were asked to develop a ‘big idea’ for ENAR Ireland, the European Network Against Racism. The brief asked marketers to think about how their brands or organisations could creatively highlight the invisibility of racism in Irish society.

 

A team of 14 Young Lions in total will travel to Cannes with IAPI, representing the best young creative talent in Ireland in the areas of marketing, media, digital, design, PR, print and film.

 

 

Shane Doyle, Group Strategic Director, Core, says:

 

“Core sponsor this category in the Cannes Young Lion competition for a specific reason. It is the only competition in this market that supports and celebrates creativity for young marketers. The ‘Young Marketers’ prize recognises that creativity is no longer simply reserved for agencies - it’s at the heart of clients’ businesses too. This process begins and ends with the client and Core believes that great work really does start with brave and imaginative clients.

 

What has been most enjoyable about being a judge for this competition is witnessing the appetite of young marketers to be creative. This year’s entries showed great clarity, razor sharp thinking, boundless enthusiasm, highly professional presentation skills and above all thing, real creative endeavour. This illustrates the wealth of creative potential of Ireland’s young marketers. As a result, Core is absolutely delighted to be in a position to support the next generation of marketers to unleash their creative thinking, and we are thrilled that Ciara and Orla will be representing Team Ireland this year”.

 

This year's Young Lions will be presenting their winning ideas at the Iapi Winner’s Showcase event on 10th May.

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MII Fellows' Amber Project Visit

Posted By The Marketing Institute, Thursday 21 February 2019


The Fellows of the Marketing Institute of Ireland are briefed on the Amber Project at Trinity College.

Amber, the Science Foundation Ireland-funded materials science research centre, which is located at Trinity College Dublin, has launched a new additive manufacturing lab to produce three-dimensional objects without the need for complex moulds or extrusion.

The centre has invested in a suite of 3D printing technology that spans the full spectrum of materials from ceramics and metals, to polymers and biomaterials. Researchers at the lab will be using the first-of-its-kind machinery to try to discover new materials and printing methods that could be drivers for technologies such as the internet of things (IoT), wearable and flexible devices, and personalised healthcare products.

Additive manufacturing, which is more commonly described as “3D printing”, has been hailed in some quarters as part of the “fourth industrial revolution” and it has applications across a wide range of sectors, including aerospace, automotive, healthcare and defense. The market is projected to be worth as much as $600 billion (€491 billion) by 2025.

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Grace Got Gold!

Posted By The Marketing Institute, Wednesday 6 February 2019
Updated: Tuesday 5 February 2019
Grace McCullenOur fully accredited part-time MSc in Digital Marketing and Analytics is designed for qualified professionals looking to upskill and master the disciplines of digital marketing and data analytics. The programme is delivered over 16 months in conjunction with TUDublin.

Grace McCullen is a recent graduate and was awarded the Gold Medal for the MSc graduating with first class honours. 

Grace completed the part-time course while consulting with Alltech to launch the Pearse Lyons Distillery. Grace’s background is in strategic planning, marketing and sales having  worked with leading brands and experiences including TaytoPark, Heineken, Hovis and Glanbia. 

Grace recently joined the consulting team at PwC as a sector specialist in the Retail & Consumer Practice and is working with multi discipline teams to help clients develop strategic growth plans, embrace data led insights, digitize business and to solve complex problems. 

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MCCP renews sponsorship for the 2019 Marketing Breakfast Series

Posted By The Marketing Institute & MCCP, Tuesday 15 January 2019

mccp sponsors marketing breakfast

The Marketing Institute is delighted to announce that MCCP return as official sponsors of our “Marketing Breakfast Series” for 2019, following a very successful series in 2018. 

The Marketing Breakfast Series is a sequence of early morning events held in central Dublin exploring marketing themes and practices in a wide range of different areas. The series is geared towards marketing professionals working or involved in strategy, planning, branding, communications, pr, advertising or management.

Welcoming the news of the 2019 sponsorship, Marketing Institute chief executive Tom Trainor said ”We are delighted to have MCCP with us in this high profile event series in the year ahead, as their in-depth knowledge of the latest thinking in our profession adds great value to our collaboration.”

With MCCP on board once again this year, we are looking forward to the series’ continued success. MCCP are a leading strategic brand agency, with expertise across research, brand strategy innovation and culture – partnering with clients to bring transformational growth. They bring their experience with local and global brands, rigour and bold thinking to every challenge, and MCCP’s inputs are instrumental in making The Marketing Breakfast so successful. 

Previous events in the series included speakers from Heineken, Smurfit Kappa, KBC Ireland, RTÉ, Sky Ireland, Kelloggs, Diageo, Leinster Rugby, Paypal, Arnotts, McDonalds, Liberty Insurance, Tesco, The Irish Times, Irish Distillers, Today FM, Teeling Whiskey Company, Zahra Media Group, Glanbia and Eir. 

Our collaboration this year will bring an overall theme of transformation to be spread across eight breakfast events with top speakers from the profession. 

You can find a list of the upcoming breakfast dates here. 

 ‘We are delighted to continue as sponsor in 2019, where we can share stories of brands and businesses that are transforming by realigning their strategies with clear purpose through; who are focussed on customer centred innovation; and who strive for an engaged and inspired and internal culture’ Kay McCarthy, Founder & MD MCCP. 

We are looking forward to another exciting year with the MCCP team. 

 

View upcoming Marketing Breakfast dates here.

 

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MII announces Four New Fellows

Posted By The Marketing Institute, Friday 14 September 2018

marketing institute fellows 2018
L-R: Paula Murphy, Alan Cox, Tara McCarthy, Peter McKenna, Aedamar Howlett, Tom Trainor

 

Dublin – 14 September 2018

The Marketing Institute of Ireland has announced the elevation of four of its members to Fellowship of the Institute.

The four are:

  • Aedamar Howlett, Marketing Director Coca-Cola GB & Ireland
  • Alan Cox, Chief Executive, Core
  • Peter McKenna, Commercial Director, GAA
  • Tara McCarthy, Chief Executive, Bord Bia


Fellowship is the highest grade of membership of Ireland’s professional body for marketing, and it is awarded periodically by invitation of the Board of Directors of the Institute on the basis of recognised achievement and professional standing among peers.

Acceptance of an invitation to Fellowship represents a commitment on the part of the member to act as an ambassador for the aims and objectives of the Institute in regard to strengthening the profession of marketing in Ireland. They promote the work of the Institute in their professional circles and advocate for continuing professional development. Fellows of the Institute are entitled to use the professional designation “FMII” after their names.

Speaking at the announcement of the Fellowships this morning, Marketing Institute Chief Executive Tom Trainor said “The effectiveness of a professional body like ours is greatly impacted by the strength of our members who get behind our aims and activities. The four new Fellows we have announced today give us, through the high regard in which they are held across the profession and beyond, significant additional muscle in advocating for professionalism and high standards of performance in marketing. We thank them for their support, and we know that the whole profession will join with us in congratulating them.

 

Aedamar HowlettAedamar Howlett

As Marketing Director, Coca-Cola Great Britain & Ireland, and a member of the company’s Western Europe Marketing Leadership Team, Aedamar Howlett leads the marketing activity of some of the world’s most successful brands. She has responsibility for  portfolio of over 20 brands, including the iconic Coca-Cola brand, representing £1.9bn retail sales value last year.

Her achievements have been widely recognized and Campaign Magazine has listed her in the Power 100 in both 2017 and 2018.

Aedamar joined Coca-Cola Hellenic in 1996 where she held a number of roles in sales, category management and channel management. She moved to The Coca-Cola Company as brand manager for Sprite in 2001 and held responsibilities in marketing, innovation and commercial roles.

Then, after a number of years consulting with clients such as Kellogg’s Europe, Heineken and Telefonica, she returned to The Coca Cola Company as Country Manager, Ireland in 2015 to manage a period of significant change.

She was Chairperson of the Irish Beverage Council until earlier this year, and she holds a degree in Economics and Business Studies from Trinity College Dublin.

 

Alan CoxAlan Cox

Alan Cox is Chief Executive of Core, Ireland’s largest media communications company. He began his career in the advertising sector in 1985, and worked in a range of roles.

After four years as media director with Bell Advertising, part of Ogilvy & Mather, he was appointed managing director of Ogilvy’s new media company The Network in 1997, and invited to join the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in 2006.

In 2017, Alan co-authored Marketing Multiplied, a study into the impact of marketing communications from macro-economic and micro-economic perspectives. The book received a President’s Award from the World Federation of Advertisers earlier this year.

Alan has served on a range of industry groups, including the Joint National Listenership and Outdoor Research bodies. He was also Chairman of TAM Ireland for a two-year term.

Core has received a range of accolades, including being voted Agency Network of the Year for the last six years, and one of the top workplaces in Ireland for eight years running.

 

Peter McKennaPeter McKenna

Peter McKenna was appointed in 2001 to the position of Stadium Director of Croke Park, the iconic and historic stadium which, with a capacity of 82,300, is Europe’s fourth largest stadium. He also carries a brief as Commercial Director for the wider GAA organisation. His broad responsibilities include the operation and management of Croke Park Stadium, and the steering of the GAA’s sponsorship, media rights, licensing and general games promotion.

In 2013, Peter won the Marketer of the Year Award, and in 2016 he was the Stadium Business 2016 recipient of the Outstanding Industry Contribution award.

Prior to joining Croke Park, Peter was Chief Executive of Smurfit Publications, Smurfit Publishing and Design, and iVenus.com. Peter is a Chemical Engineering graduate from University College Dublin.

In addition to his work with the GAA, Peter is engaged in a number of external interests, including being a Director of Fire Station Artists Studio and Chairman of the Institute of Investing and Financial Trading.

 

Tara McCarthyTara McCarthy

Tara McCarthy is Chief Executive of Bord Bia, the Irish Food Board. She is the leader of the organisation which seeks to develop markets for Irish food suppliers throughout the world, and it operates a network of overseas offices from New York to Shanghai.

She was previously Chief Executive for Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency.

Tara was previously Director of the Food and Beverages Division in Bord Bia, and she led a senior-level team to develop key sectors such as seafood, dairy, prepared foods and small business.

Tara has over 20 years experience in the wider food industry, including extensive international exposure, having operated in overseas markets for a decade in Germany, France and Belgium.

Tara is an affiliate of IMD Business School in Switzerland, and is a regular contributor to industry studies such as the Irish government’s Food Harvest 2020 and Food Wise 2025 reports. She has delivered a number of instrumental initiatives for the Irish Food Industry under the ‘Pathways for Growth’ programme.

Tara holds a Bachelor of Commerce degree, and an MBS in Marketing from Smurfit Business School at UCD.

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Core’s Jamie Macken appointed to the board of the European Sponsorship Association

Posted By Core, Wednesday 11 July 2018
Updated: Tuesday 10 July 2018
Jamie Macken

July 10 2018: Core, Ireland’s largest marketing communications company, is delighted to announce that Jamie Macken,Deputy Managing Directorof the Sponsorship practice of Core, has been appointed to the board of the European Sponsorship Association.

The European Sponsorship Association (ESA) is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry. As an ESA Board Director, Jamie will work with the wider marketing industry, advocating the recognition of sponsorship and the role it can play in building, growing and enhancing brands. 

Voted Ireland’s best sponsorship agency in 2017, the work of the Sponsorship practice of Core centres on strategy, negotiation and measurement for both sponsors and rights holders as well as negotiating, managing and evaluating media sponsorship.

Jamie Macken, Deputy Managing Director of the Sponsorship practice of Core, says: “I’m delighted to have been appointed to the Board of the European Sponsorship Association and in my role, I will be an important voice for Ireland around policy, education and excellence. I believe the biggest threat to the sponsorship industry is the industry itself, as we are often guilty of looking inwards while trying to justify our role across the wider marketing communications industry. 

We need to work closely with our peers across the marketing industry to ensure they understand the tenets of this fantastic medium. We must translate sponsorship effectiveness into a common language for the entire marketing industry and provide the best training and education for those starting their careers and those willing to learn more. 

As an ESA Board Director, I plan to help drive this agenda. To help the marketing industry recognise the role that sponsorship can play for building, growing and enhancing brands by championing to the work of the likes of Binet, Field, Sharpe et al.”

Core, formerly known as Core Media, employs a team of 310 people and consists of nine practices - Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.  

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

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Core announces Chloe Barton and Ciara Brennan from AIB as winners of the Cannes Young Lions ‘Core Young Marketers’ prize

Posted By Core, Wednesday 2 May 2018
Updated: Tuesday 1 May 2018

young lions 2018

L - R: Ciara Brennan and Chloe Barton, AIB, Shane Doyle, Core

 

  • Chloe and Ciara will form part of the IAPI team travelling to Cannes Young Lions 2018
  • Core celebrate further success as Alice Sheehan and Jamie Fulham win the 2018 ‘Media’ category

 

Chloe Barton and Ciara Brennan from AIB have been named as the winners of the Young Marketers’ category of IAPI’s Cannes Young Lions Competition 2018 which is sponsored by Core, Ireland’s largest marketing communications group.

 

Chloe and Ciara, who worked as a team to create their entry for the competition, will now travel to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. Upon arriving in Cannes, they will have just 24 hours to answer a brief set by a non-profit organisation.

 

The Cannes Lions Festival is an eight-day long international festival of creative thinking, digital innovation, education and networking. Attended by nearly 20,000 delegates from all over the world, it is the benchmark for the very best in global creativity.

 

The ‘Young Marketers’ competition is an opportunity for the brightest professional minds working in the industry to demonstrate their strategic thinking and creative approach to solving important marketing challenges. Core recognises that creativity is not simply reserved for agencies - it’s at the heart of clients’ businesses too.

 

TO WIN AN OPPORTUNITY TO TRAVEL TO CANNES, Entrants, who had to be aged 30 years or under, were asked to develop a ‘big idea’ for www.checktheregister.ie, the website which allows people to check their eligibility to vote in elections and referenda.

A host of entries were submitted to the competition from a range of client companies in Ireland and the judging panel consisted of:

 

  • Shane Doyle, Group Strategic Director, Core
  • Rory Hamilton, Executive Creative Director, Boys and Girls
  • Emer Howard, Creative Director, Ringers
  • Enda Falvey, Franchise Section, Dept of Housing, Planning and Local Government
  •  Dave Bass, Strategic Marketing Director, Kerry Foods

 

Core has had further success in the Cannes Young Lions Competition as two of their own - Alice Sheehan from Zenith and Jamie Fullam from Core - have been announced as winners of the Media category. Their submission was based on creating a media strategy for Epilepsy Ireland, where they were tasked with creating a campaign to de-stigmatise the condition and create awareness and talkability around the illness.

 

Alice and Jamie will join Chloe and Ciara, forming part of the Irish IAPI contingent in Cannes. A team of twelve Young Lions in total will travel to Cannes with IAPI, representing the best young creative talent in Ireland in the areas of marketing, media, social media, PR, print and film.

 

Shane Doyle, Group Strategic Director, Core, says:

 

“The ‘Young Marketers’ prize recognises that creativity is no longer simply reserved for agencies - it’s at the heart of clients’ businesses too. International research proves that creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share. This process begins and ends with the client and Core believes that great work really does start with brave and imaginative clients.

 

The even better news is that standard of entry for the ‘Young Marketers’ competition this year was extremely high, illustrating the wealth of creative potential of Ireland’s young marketers. Core is absolutely delighted to be in a position to support the next generation of marketers to unleash their creative thinking.”

 

Mark Doyle, Head of Brand Engagement at AIB, says:

 

“Everyone here in AIB is really delighted for Chloe and Ciara and the award is a huge testament to the hard work they’ve put in.  It’s absolutely fantastic news for the AIB Group Marketing team and highlights the journey we’ve been on over the last number of years and the talent that we’ve built up on the team.  I’m sure they will do us proud in Cannes and best of luck to everyone on Team Ireland”.

 

Chloe Barton and Ciara Brennan, winners of the Young Marketers competition, say:

 

“We are delighted to be Young Lions this year and representing AIB at the Cannes Lions event. Working on a brief which encompassed collaboration between AIB and checktheregister.ie encouraged us to think both strategically and creatively. We can’t wait to travel to Cannes to see as much of the Festival of Creativity as we can and we’re looking forward to representing Ireland against international competitors!”

 

For further details, please check out www.onecore.ie

 

@Core_IRL #CannesLions

@IAPI_Updates

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