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MII Fellows' Amber Project Visit

Posted By The Marketing Institute, Thursday 21 February 2019

The Fellows of the Marketing Institute of Ireland are briefed on the Amber Project at Trinity College.

Amber, the Science Foundation Ireland-funded materials science research centre, which is located at Trinity College Dublin, has launched a new additive manufacturing lab to produce three-dimensional objects without the need for complex moulds or extrusion.

The centre has invested in a suite of 3D printing technology that spans the full spectrum of materials from ceramics and metals, to polymers and biomaterials. Researchers at the lab will be using the first-of-its-kind machinery to try to discover new materials and printing methods that could be drivers for technologies such as the internet of things (IoT), wearable and flexible devices, and personalised healthcare products.

Additive manufacturing, which is more commonly described as “3D printing”, has been hailed in some quarters as part of the “fourth industrial revolution” and it has applications across a wide range of sectors, including aerospace, automotive, healthcare and defense. The market is projected to be worth as much as $600 billion (€491 billion) by 2025.

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Grace Got Gold!

Posted By The Marketing Institute, Wednesday 6 February 2019
Updated: Tuesday 5 February 2019
Grace McCullenOur fully accredited part-time MSc in Digital Marketing and Analytics is designed for qualified professionals looking to upskill and master the disciplines of digital marketing and data analytics. The programme is delivered over 16 months in conjunction with TUDublin.

Grace McCullen is a recent graduate and was awarded the Gold Medal for the MSc graduating with first class honours. 

Grace completed the part-time course while consulting with Alltech to launch the Pearse Lyons Distillery. Grace’s background is in strategic planning, marketing and sales having  worked with leading brands and experiences including TaytoPark, Heineken, Hovis and Glanbia. 

Grace recently joined the consulting team at PwC as a sector specialist in the Retail & Consumer Practice and is working with multi discipline teams to help clients develop strategic growth plans, embrace data led insights, digitize business and to solve complex problems. 

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MCCP renews sponsorship for the 2019 Marketing Breakfast Series

Posted By The Marketing Institute & MCCP, Tuesday 15 January 2019

mccp sponsors marketing breakfast

The Marketing Institute is delighted to announce that MCCP return as official sponsors of our “Marketing Breakfast Series” for 2019, following a very successful series in 2018. 

The Marketing Breakfast Series is a sequence of early morning events held in central Dublin exploring marketing themes and practices in a wide range of different areas. The series is geared towards marketing professionals working or involved in strategy, planning, branding, communications, pr, advertising or management.

Welcoming the news of the 2019 sponsorship, Marketing Institute chief executive Tom Trainor said ”We are delighted to have MCCP with us in this high profile event series in the year ahead, as their in-depth knowledge of the latest thinking in our profession adds great value to our collaboration.”

With MCCP on board once again this year, we are looking forward to the series’ continued success. MCCP are a leading strategic brand agency, with expertise across research, brand strategy innovation and culture – partnering with clients to bring transformational growth. They bring their experience with local and global brands, rigour and bold thinking to every challenge, and MCCP’s inputs are instrumental in making The Marketing Breakfast so successful. 

Previous events in the series included speakers from Heineken, Smurfit Kappa, KBC Ireland, RTÉ, Sky Ireland, Kelloggs, Diageo, Leinster Rugby, Paypal, Arnotts, McDonalds, Liberty Insurance, Tesco, The Irish Times, Irish Distillers, Today FM, Teeling Whiskey Company, Zahra Media Group, Glanbia and Eir. 

Our collaboration this year will bring an overall theme of transformation to be spread across eight breakfast events with top speakers from the profession. 

You can find a list of the upcoming breakfast dates here. 

 ‘We are delighted to continue as sponsor in 2019, where we can share stories of brands and businesses that are transforming by realigning their strategies with clear purpose through; who are focussed on customer centred innovation; and who strive for an engaged and inspired and internal culture’ Kay McCarthy, Founder & MD MCCP. 

We are looking forward to another exciting year with the MCCP team. 


View upcoming Marketing Breakfast dates here.


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MII announces Four New Fellows

Posted By The Marketing Institute, Friday 14 September 2018

marketing institute fellows 2018
L-R: Paula Murphy, Alan Cox, Tara McCarthy, Peter McKenna, Aedamar Howlett, Tom Trainor


Dublin – 14 September 2018

The Marketing Institute of Ireland has announced the elevation of four of its members to Fellowship of the Institute.

The four are:

  • Aedamar Howlett, Marketing Director Coca-Cola GB & Ireland
  • Alan Cox, Chief Executive, Core
  • Peter McKenna, Commercial Director, GAA
  • Tara McCarthy, Chief Executive, Bord Bia

Fellowship is the highest grade of membership of Ireland’s professional body for marketing, and it is awarded periodically by invitation of the Board of Directors of the Institute on the basis of recognised achievement and professional standing among peers.

Acceptance of an invitation to Fellowship represents a commitment on the part of the member to act as an ambassador for the aims and objectives of the Institute in regard to strengthening the profession of marketing in Ireland. They promote the work of the Institute in their professional circles and advocate for continuing professional development. Fellows of the Institute are entitled to use the professional designation “FMII” after their names.

Speaking at the announcement of the Fellowships this morning, Marketing Institute Chief Executive Tom Trainor said “The effectiveness of a professional body like ours is greatly impacted by the strength of our members who get behind our aims and activities. The four new Fellows we have announced today give us, through the high regard in which they are held across the profession and beyond, significant additional muscle in advocating for professionalism and high standards of performance in marketing. We thank them for their support, and we know that the whole profession will join with us in congratulating them.


Aedamar HowlettAedamar Howlett

As Marketing Director, Coca-Cola Great Britain & Ireland, and a member of the company’s Western Europe Marketing Leadership Team, Aedamar Howlett leads the marketing activity of some of the world’s most successful brands. She has responsibility for  portfolio of over 20 brands, including the iconic Coca-Cola brand, representing £1.9bn retail sales value last year.

Her achievements have been widely recognized and Campaign Magazine has listed her in the Power 100 in both 2017 and 2018.

Aedamar joined Coca-Cola Hellenic in 1996 where she held a number of roles in sales, category management and channel management. She moved to The Coca-Cola Company as brand manager for Sprite in 2001 and held responsibilities in marketing, innovation and commercial roles.

Then, after a number of years consulting with clients such as Kellogg’s Europe, Heineken and Telefonica, she returned to The Coca Cola Company as Country Manager, Ireland in 2015 to manage a period of significant change.

She was Chairperson of the Irish Beverage Council until earlier this year, and she holds a degree in Economics and Business Studies from Trinity College Dublin.


Alan CoxAlan Cox

Alan Cox is Chief Executive of Core, Ireland’s largest media communications company. He began his career in the advertising sector in 1985, and worked in a range of roles.

After four years as media director with Bell Advertising, part of Ogilvy & Mather, he was appointed managing director of Ogilvy’s new media company The Network in 1997, and invited to join the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in 2006.

In 2017, Alan co-authored Marketing Multiplied, a study into the impact of marketing communications from macro-economic and micro-economic perspectives. The book received a President’s Award from the World Federation of Advertisers earlier this year.

Alan has served on a range of industry groups, including the Joint National Listenership and Outdoor Research bodies. He was also Chairman of TAM Ireland for a two-year term.

Core has received a range of accolades, including being voted Agency Network of the Year for the last six years, and one of the top workplaces in Ireland for eight years running.


Peter McKennaPeter McKenna

Peter McKenna was appointed in 2001 to the position of Stadium Director of Croke Park, the iconic and historic stadium which, with a capacity of 82,300, is Europe’s fourth largest stadium. He also carries a brief as Commercial Director for the wider GAA organisation. His broad responsibilities include the operation and management of Croke Park Stadium, and the steering of the GAA’s sponsorship, media rights, licensing and general games promotion.

In 2013, Peter won the Marketer of the Year Award, and in 2016 he was the Stadium Business 2016 recipient of the Outstanding Industry Contribution award.

Prior to joining Croke Park, Peter was Chief Executive of Smurfit Publications, Smurfit Publishing and Design, and Peter is a Chemical Engineering graduate from University College Dublin.

In addition to his work with the GAA, Peter is engaged in a number of external interests, including being a Director of Fire Station Artists Studio and Chairman of the Institute of Investing and Financial Trading.


Tara McCarthyTara McCarthy

Tara McCarthy is Chief Executive of Bord Bia, the Irish Food Board. She is the leader of the organisation which seeks to develop markets for Irish food suppliers throughout the world, and it operates a network of overseas offices from New York to Shanghai.

She was previously Chief Executive for Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency.

Tara was previously Director of the Food and Beverages Division in Bord Bia, and she led a senior-level team to develop key sectors such as seafood, dairy, prepared foods and small business.

Tara has over 20 years experience in the wider food industry, including extensive international exposure, having operated in overseas markets for a decade in Germany, France and Belgium.

Tara is an affiliate of IMD Business School in Switzerland, and is a regular contributor to industry studies such as the Irish government’s Food Harvest 2020 and Food Wise 2025 reports. She has delivered a number of instrumental initiatives for the Irish Food Industry under the ‘Pathways for Growth’ programme.

Tara holds a Bachelor of Commerce degree, and an MBS in Marketing from Smurfit Business School at UCD.

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Core’s Jamie Macken appointed to the board of the European Sponsorship Association

Posted By Core, Wednesday 11 July 2018
Updated: Tuesday 10 July 2018
Jamie Macken

July 10 2018: Core, Ireland’s largest marketing communications company, is delighted to announce that Jamie Macken,Deputy Managing Directorof the Sponsorship practice of Core, has been appointed to the board of the European Sponsorship Association.

The European Sponsorship Association (ESA) is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry. As an ESA Board Director, Jamie will work with the wider marketing industry, advocating the recognition of sponsorship and the role it can play in building, growing and enhancing brands. 

Voted Ireland’s best sponsorship agency in 2017, the work of the Sponsorship practice of Core centres on strategy, negotiation and measurement for both sponsors and rights holders as well as negotiating, managing and evaluating media sponsorship.

Jamie Macken, Deputy Managing Director of the Sponsorship practice of Core, says: “I’m delighted to have been appointed to the Board of the European Sponsorship Association and in my role, I will be an important voice for Ireland around policy, education and excellence. I believe the biggest threat to the sponsorship industry is the industry itself, as we are often guilty of looking inwards while trying to justify our role across the wider marketing communications industry. 

We need to work closely with our peers across the marketing industry to ensure they understand the tenets of this fantastic medium. We must translate sponsorship effectiveness into a common language for the entire marketing industry and provide the best training and education for those starting their careers and those willing to learn more. 

As an ESA Board Director, I plan to help drive this agenda. To help the marketing industry recognise the role that sponsorship can play for building, growing and enhancing brands by championing to the work of the likes of Binet, Field, Sharpe et al.”

Core, formerly known as Core Media, employs a team of 310 people and consists of nine practices - Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.  

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

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Core announces Chloe Barton and Ciara Brennan from AIB as winners of the Cannes Young Lions ‘Core Young Marketers’ prize

Posted By Core, Wednesday 2 May 2018
Updated: Tuesday 1 May 2018

young lions 2018

L - R: Ciara Brennan and Chloe Barton, AIB, Shane Doyle, Core


  • Chloe and Ciara will form part of the IAPI team travelling to Cannes Young Lions 2018
  • Core celebrate further success as Alice Sheehan and Jamie Fulham win the 2018 ‘Media’ category


Chloe Barton and Ciara Brennan from AIB have been named as the winners of the Young Marketers’ category of IAPI’s Cannes Young Lions Competition 2018 which is sponsored by Core, Ireland’s largest marketing communications group.


Chloe and Ciara, who worked as a team to create their entry for the competition, will now travel to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. Upon arriving in Cannes, they will have just 24 hours to answer a brief set by a non-profit organisation.


The Cannes Lions Festival is an eight-day long international festival of creative thinking, digital innovation, education and networking. Attended by nearly 20,000 delegates from all over the world, it is the benchmark for the very best in global creativity.


The ‘Young Marketers’ competition is an opportunity for the brightest professional minds working in the industry to demonstrate their strategic thinking and creative approach to solving important marketing challenges. Core recognises that creativity is not simply reserved for agencies - it’s at the heart of clients’ businesses too.


TO WIN AN OPPORTUNITY TO TRAVEL TO CANNES, Entrants, who had to be aged 30 years or under, were asked to develop a ‘big idea’ for, the website which allows people to check their eligibility to vote in elections and referenda.

A host of entries were submitted to the competition from a range of client companies in Ireland and the judging panel consisted of:


  • Shane Doyle, Group Strategic Director, Core
  • Rory Hamilton, Executive Creative Director, Boys and Girls
  • Emer Howard, Creative Director, Ringers
  • Enda Falvey, Franchise Section, Dept of Housing, Planning and Local Government
  •  Dave Bass, Strategic Marketing Director, Kerry Foods


Core has had further success in the Cannes Young Lions Competition as two of their own - Alice Sheehan from Zenith and Jamie Fullam from Core - have been announced as winners of the Media category. Their submission was based on creating a media strategy for Epilepsy Ireland, where they were tasked with creating a campaign to de-stigmatise the condition and create awareness and talkability around the illness.


Alice and Jamie will join Chloe and Ciara, forming part of the Irish IAPI contingent in Cannes. A team of twelve Young Lions in total will travel to Cannes with IAPI, representing the best young creative talent in Ireland in the areas of marketing, media, social media, PR, print and film.


Shane Doyle, Group Strategic Director, Core, says:


“The ‘Young Marketers’ prize recognises that creativity is no longer simply reserved for agencies - it’s at the heart of clients’ businesses too. International research proves that creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share. This process begins and ends with the client and Core believes that great work really does start with brave and imaginative clients.


The even better news is that standard of entry for the ‘Young Marketers’ competition this year was extremely high, illustrating the wealth of creative potential of Ireland’s young marketers. Core is absolutely delighted to be in a position to support the next generation of marketers to unleash their creative thinking.”


Mark Doyle, Head of Brand Engagement at AIB, says:


“Everyone here in AIB is really delighted for Chloe and Ciara and the award is a huge testament to the hard work they’ve put in.  It’s absolutely fantastic news for the AIB Group Marketing team and highlights the journey we’ve been on over the last number of years and the talent that we’ve built up on the team.  I’m sure they will do us proud in Cannes and best of luck to everyone on Team Ireland”.


Chloe Barton and Ciara Brennan, winners of the Young Marketers competition, say:


“We are delighted to be Young Lions this year and representing AIB at the Cannes Lions event. Working on a brief which encompassed collaboration between AIB and encouraged us to think both strategically and creatively. We can’t wait to travel to Cannes to see as much of the Festival of Creativity as we can and we’re looking forward to representing Ireland against international competitors!”


For further details, please check out


@Core_IRL #CannesLions


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Eoghan Crawford appointed Marketing Director of Mars Ireland

Posted By The Marketing Institute, Wednesday 2 May 2018
Updated: Tuesday 1 May 2018

Eoghan Crawford Mars

Dublin, April 26th, 2018 – Global food industry leader Mars has announced the appointment of Eoghan Crawford as Marketing Director of its Mars Ireland business. Joining the leadership team and leading all of Mars Ireland’s marketing, Crawford will continue to evolve the strategic vision for some of Ireland’s best loved brands across confectionery, chocolate, petcare and gum.
A native of Naas, Co. Kildare Crawford has built up his marketing credentials at home and abroad working with leading global names in the FMCG sector. Eoghan has a BA in Food Technology Management from the University of Ulster.  Beginning his career in Golden Vale, Eoghan has held senior marketing and commercial positions in global leaders Kerry Group and Mondelez.
Bill Heague, General Manager of Mars Ireland said: “We are delighted that Eoghan has joined our team. His experience and expertise in his field speaks for itself, and his insights from an Irish and international perspective will be invaluable for Mars at a national and international level. He cares deeply about our products and our customers and through this lens I can see the evolution of our company and its approach to marketing. We’re proud to have Eoghan lead our team of marketeers and continue to grow our brands here in Ireland.”
Speaking about his appointment, Eoghan said: “I believe in brands and businesses that care for their people and their consumers in equal part. I’m looking forward to working with Mars Ireland and playing a role in developing innovative products that respond to our consumers desires whilst also taking part in the conversation about healthy lifestyles and responsible consumption. I’m looking forward to beginning that journey with a family company that has such strong values that align with my own. I have always been ambitious about my vision, and I want to create and facilitate the realisation of that vision with the superb marketing Associates here in Mars Ireland.”

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s, Snickers, Twix, Milky Way, Dove, Galaxy, Pedigree, Royal Canin, Whiskas, Extra, Orbit, 5, Skittles, Uncle Bens, Mars Drinks and Cocoavia. Mars also provides veterinary health services that include Banfield, Pet Hospitals, Blue Pearl, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 associates to create value for all its partners and deliver growth they are proud of every day.

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Jonnie Cahill FMII appointed CMO of Heineken USA

Posted By The Marketing Institute, Friday 9 February 2018

Jonnie CahillYesterday 8th February Heineken USA announced the appointment of Jonnie Cahill as its new Chief Marketing Officer.

We are delighted to congratulate Jonnie who is a long-standing member and fellow of the Marketing Institute, and whose work has been recognised over the years in multiple wins in the All Ireland Marketing Awards.

Jonnie’s great contribution to the strengthening of the marketing profession in Ireland has been invaluable.  We thank him for his support of our work as the professional body for Irish marketers and wish him great success in his new role.




Read the press release below from PRNewsWire:

WHITE PLAINS, N.Y., Feb. 8, 2018 /PRNewswire/ -- HEINEKEN USA, today announced the appointment of Jonnie Cahill as the company's new chief marketing officer.  In April, Cahill will join the HEINEKEN USA management team and will report to chief executive officer, Ronald den Elzen.

Cahill is joining HEINEKEN USA from HEINEKEN's global commerce leadership team in Amsterdam, where he currently serves as the global commerce senior director, low and no alcohol.  HEINEKEN's low and no alcohol portfolio now represents over 5% of our total global volume.  In this role, Cahill built the business unit, set a clear strategic direction for the low and no alcohol business, and ignited its innovation agenda. 

Prior to this role, he was the CMO of HEINEKEN Russia, where he built a strong, sustainable brand portfolio, creating the key conditions for a more premium and profitable business for the operating company. He also secured Heineken®'s position as the most admired beer brand in the market and drove a successful innovation agenda which delivered significant incremental revenue with the launches of Krusovice, Affligem, Tiger and Gosser beer.  Cahill first joined HEINEKEN in 2008 as CMO of HEINEKEN Ireland.  Prior to joining HEINEKEN, Jonnie was marketing vice president at one of Irelands largest mobile networks, Telefonica O2.

"Jonnie is an inspirational leader who brings strong strategic vision, a true passion for our business and a proven track record of delivering results," said Ronald den Elzen, chief executive officer, HEINEKEN USA.  "He also has an eye for transformative innovation, which is exactly what the beer industry in the U.S. needs right now."

Cahill has more than 20 years of marketing experience, much of it in the beer category, having previously worked as global marketing manager of Guinness at Diageo PLC and marketing manager of Budweiser at Diageo Ireland.  He is also a Lifetime Fellow of the Marketing Institute of Ireland (FMII), the institute's highest award level granted to those deemed to have made an exceptional contribution to the marketing discipline.

Cahill holds a bachelor of science degree in management from Trinity College in Dublin and an advanced degree in marketing techniques from Dublin Institute of Technology.  He will be relocating to the U.S. with his family in the coming weeks and will be based at our U.S. headquarters in White Plains, New York.



HEINEKEN USA Inc., one of the nation's leading high-end beer importers, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit


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Connector​ ​announced​ ​as​ ​European​ ​digital​ ​communications champions​ ​at​ ​IMC​ ​Awards

Posted By The Marketing Institute, Wednesday 29 November 2017

Connector took home gold last Thursday for work for Huawei Mobile from the Integrated Marketing Communications (IMC) European Awards in Dublin. Connector was competing over 130 case studies entered across 14 categories and 8 countries. The win followed a seven-week judging process, involving 53 adjudicators.

The gold win was for the Huawei Snapys in the Digital Communication category. The Huawei Snapys are an innovative series of competitions, events and awards for the global community of Instagrammers.

Connector created The Huawei Snapys to connect with Irish consumers passionate about photography and to identify the best new photographers in Ireland across 20 categories such as Ireland, Food, Travel, Pets and more.

Huawei wanted to bring to life its bold new mission to ‘Reinvent Smartphone Photography’ as it believed that a powerful image can speak like nothing else. To achieve this mission, Connector wanted to empower Irish Instagrammers to take a shot at greatness.

During this campaign, Connector generated over 36 million impressions, r eceived 35,966 photo entries for the awards using the hashtag #huaweisnapys and generated over 2 million likes and 80,000 comments on photos featuring the hashtag on Instagram.

Commenting on the win, CEO of Connector and Marketing Institute Member Conor Lynch said “We are delighted to get this recognition as the best digital campaign in Europe in 2016. This is a demonstration of the powerful results we can achieve on a relatively small budget. Our campaign grew Huawei’s market share in the premium end of the smartphone market from 7% to 10%”.

The only other Irish agency to win gold was Ogilvy for its work with Ford Ireland.


About Connector

 Connector explores the future for clients by conceiving, prototyping and developing experiences that build brand, grow market share, enhance employee engagement and increase revenue. We co-create with our clients and explore a universe of possibilities and ideas using the Connector Cubic Model for brands like Huawei, Volkswagen, Benecol and BWG. 

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Peter Finnegan MMII Launches The Consultant Academy

Posted By The Marketing Institute, Monday 27 November 2017

New Academy Supports Senior Executives Transition to the Consulting World

November 22 2017: A new programme has been launched which aims to support and resource senior executives who want to capture the value of their accumulated knowledge, expertise and experience and monetise it as a consultant.

The Consultant Academy has been established by co-founders Peter Finnegan MMII, Managing Director, Communiqué International and Luke Monahan, Director, Mediation Foundation of Ireland and Curam.  The programme is designed and delivered by consultants who have successfully made the transition from senior executives to become valued professional advisers to blue chip firms across the globe  

The first of its kind in the country, The Consultant Academy has been developed as an intensive nine days residential programme over three months and will run from January to March 2018.  At the end of the programme, the participant is left with a clear definition of their personal consultancy offering, a business plan, a marketing plan and all the supports they need to get their consultancy practice off the ground.

Commenting on the new venture, Peter Finnegan said, “The Consultant Academy is something that we have developed over the last few years to address what we saw as a gap in the market – to help people manage a vulnerable transition in their professional lives.

“The idea came about in our work with senior executives. We could see that they were at a point in their career where they are trying to figure out their next big step.  For them it’s almost like they have come to a roundabout and off that roundabout there are 3 exits.  One exit is to go for the top job if they haven’t got it already; another is to leave the organisation that they are in and go for the top job in another organisation; or, often we find people who at this stage say that they would love to now just go out and be a consultant using the expertise they have developed over the course of their career.

Mr. Finnegan continued, “ We find that that it can take up to three years for an experienced executive to fully develop as an independent consultant.  It was on this basis that we developed a three month accelerator programme focussing on the key competencies of consultancy - thus expediting the journey from expert to consultant.

“At the end of the three months, the participant is left with a clear definition of their personal consultancy offering, a business plan, a marketing plan and all the supports they need to get their consultancy practice off the ground”.  

In addition, each participant will be assigned a personal coach for the duration of the programme.  The learning experience will include talks from industry leaders sharing their experiences of hiring consultants – what they find helpful, what works and what doesn’t.  Recipients will also hear from consultants who have had interesting journeys, sharing the benefits of their experience.

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