We are delighted to announce the appointment of Tara Holland to the newly created role of Membership Development Manager, reporting directly to our chief executive Tom Trainor.
Speaking at the announcement of the appointment, Tom Trainor, Chief Executive of The Marketing Institute said, “Membership is at the core of our strategy and the driver of our activity. Tara brings significant membership marketing expertise to the Institute, and her appointment boosts our capability in this key area, positioning us for intense focus on membership in 2017.”
Tara Holland worked as Brand Marketing Manager with Westpac Banking Corp. in Sydney Australia for four years, developing a brand design vocabulary, architecture, and customer-centric philosophy for this major financial services player. She then worked with EBS in Dublin for ten years where as Senior Marketing Manager she led the Member Experience effort across all online and offline touch points, and managed a budget in excess of €2 million. Heading up Member Engagement at EBS, Tara led a strategic programme to devise and implement a series of initiatives to listen and interact with members to increase retention and value. Tara played a key role in determining the integrated marketing strategy through the merger period with AIB, increasing satisfaction and NPS scores. Tara completed the Marketing Institute's MSc in Digital Marketing & Analytics at DIT in 2015, earning a first class honours award.
We all wish Tara the best of luck in the role!