Course Review, Strategic Digital Marketing
In your own words how would you describe the Executive Diploma in Strategic Digital Marketing?
Firstly, I think anyone returning to study after a long period, no matter how competent they feel in their job, will approach it with a certain amount of trepidation, but thankfully the first way you are made feel when you start the course is at ease. There is an awareness that studying for many on the course can come at the end of a long working day and that lectures need to be succinct and engaging. I got a lot out of the whole process of doing the course and as well as giving me the relevant education on the topics, made me think about my work through a different lens, too.
Why did you decide to complete the programme?
While my current job doesn’t necessarily demand excellent in the topics covered, the course content would give me a broader understanding of different media. I come from a background of journalism and for the last seven years have been the other side of the fence as a PR professional, but increasingly the lines are becoming blurred between different disciplines. And I don’t think you can ever be educated ‘too much’.
What aspects of the programme did you like?
I liked the lecture format. They were for the most part, very engaging and the lecturers themselves speak to you as an equal, a far cry from when I was first in University. They are mindful of our own pressures as professionals to take on additional work and the course is broad enough to cover a huge variety of topics.
Would you recommend the programme?
Yes, in particular for anyone that wants to fit study around a full-time job.
How will you incorporate your new found knowledge into your current role?
I think it will allow me to understand other elements of our business, better. While I don’t work directly in a Marketing role, I work very closely with our Marketing team and this has translated a lot of topics that previously might have been alien to me. Essentially it will make me a more rounded professional.
Is there anything else you would like to share about the programme?
Meeting other professionals in similar roles across disparate industries was very rewarding and I have certainly made some good friends as a result.