In your own words how would you describe the Postgraduate Diploma in Management & Marketing?
The PG Dip in Management and Marketing was a great course for me. Coming from a non-business background, it laid the foundations of management and marketing for me in the first semester, foundations from which I was able to build upon and extend in the second semester. The course helped to equip me with tools that were immediately transferable into my working life, and served to provide me with a solid base from which I could begin to plan and implement strategies in both management and marketing areas within my organisation. The marketing part of the course was a fantastic insight into modern practises, and gave a fascinating insight into a number of live case studies which made the course extremely interesting and relevant. The course ignited a long-term interest in these areas for me, that I went on to continue the course at Masters level.
Why did you decide to complete the programme?
As a journalist at the time, I wanted to expand my own skill set due to the needs of my job at the time. The course enabled me to make the leap from journalism into marketing and communications, a move that I’m delighted I made and one which I would not have been able to do without the course.
What aspects of the programme did you like?
I really enjoyed getting to work with real life companies in helping them to plan strategy and marketing strategies. Knowing that you were planning a marketing strategy for an event that was actually happening made the work more interesting and also helped you to put what you had learned in the classroom into practice. Making presentations to the class and to the companies who we were working with was also great practice for real life situations, and helped to give me the confidence to go on and deliver presentations in my working environment.
The guest lectures who delivered courses throughout the year gave brilliant insights into life as a marketer, and also gave real-life examples of best use of analytics and a number of other tools.
Would you recommend the programme and why?
I would highly recommend the programme, particularly for anyone hoping to move into the field of marketing in their careers. The programme gave me a practical and solid base from which to start exploring further career opportunities, and it helped me to meet and connect with a number of different people across a wide variety of sectors. As mentioned, the initial PG course was so interesting for me, I went on this year to do the Masters programme.
How will you incorporate your new found knowledge into your current role?
At the time, 2015, I was a journalist, and the knowledge helped me when we were working with clients who wished to have sponsored content on our site and how to help them to activate their partnership with us. A few months after graduating, I moved into a Communications and Marketing role, and had the tools necessary to perform well in this role thanks to the course.
Interested in finding out more about the Postgraduate Diploma in Management and Marketing starting on 17th September 2019? Click here.
Scholarship Opportunity closes 31st July 2019.