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News & Insight

Introduction text or tag line

The Marketing Institute has developed a suite for senior-level marketers looking to take a deep dive into a specialised topic, to enable them to make insightful decisions and better choices for their business.

The series is focused on helping you develop the specific knowledge, skills and mindset required of senior marketing leaders.

Learn from experienced marketing practitioners & academics with our CMO Masterclass series.

MCCP renews partnership for the 2021 Marketing Breakfast Series
MCCP renews partnership for the 2021 Marketing Breakfast Series

Wed 20th Jan 2021

The Marketing Institute

In conversation with… Sarah Keenaghan, Director Global Brand Development RTD, Mark Anthony Brands International
In conversation with… Sarah Keenaghan, Director Global Brand Development RTD, Mark Anthony Brands International

Wed 20th Jan 2021

The Marketing Institute

Memorable Irish Ads from the 2010s
Memorable Irish Ads from the 2010s

Tue 19th Jan 2021

The Marketing Institute

Launch of 2021 Marketing Institute and TU Dublin Academic Programme
Launch of 2021 Marketing Institute and TU Dublin Academic Programme

Mon 18th Jan 2021

The Marketing Institute

In conversation with… Fintan Gavigan MMII, Co-founder, Collaborative Marketing Agency
In conversation with… Fintan Gavigan MMII, Co-founder, Collaborative Marketing Agency

Wed 13th Jan 2021

The Marketing Institute

In conversation with… Rob Pryce, Chief Revenue Officer at Xtremepush
In conversation with… Rob Pryce, Chief Revenue Officer at Xtremepush

Wed 16th Dec 2020

The Marketing Institute

In conversation with… Cathal Gillen, Global Marketing Effectiveness Manager at William Grant & Sons
In conversation with… Cathal Gillen, Global Marketing Effectiveness Manager at William Grant & Sons

Wed 09th Dec 2020

The Marketing Institute

In conversation with… John Trainor, Founder & CEO at ONSIDE
In conversation with… John Trainor, Founder & CEO at ONSIDE

Wed 02nd Dec 2020

The Marketing Institute

John D Carroll passes away
John D Carroll passes away

Mon 23rd Nov 2020

The Marketing Institute

In conversation with… Kathrina Bentley, CEO at Men’s Aid
In conversation with… Kathrina Bentley, CEO at Men’s Aid

Wed 18th Nov 2020

The Marketing Institute

Watch the 2020 Christmas Ads
Watch the 2020 Christmas Ads

Wed 18th Nov 2020

The Marketing Institute

Mazars in Ireland rebrands as part of new global identity
Mazars in Ireland rebrands as part of new global identity

Wed 11th Nov 2020

Mazars

Zahra: Christmas During COVID-19
Zahra: Christmas During COVID-19

Wed 11th Nov 2020

Zahra

In conversation with… Gerry Culligan, Commercial Director, Iarnród Éireann Irish Rail
In conversation with… Gerry Culligan, Commercial Director, Iarnród Éireann Irish Rail

Wed 11th Nov 2020

The Marketing Institute

SuperValu commits €500,000 to promoting Irish businesses in runup to Christmas
SuperValu commits €500,000 to promoting Irish businesses in runup to Christmas

Wed 11th Nov 2020

SuperValu

From tomorrow, women in Ireland are ‘working for free’ – WorkEqual campaign
From tomorrow, women in Ireland are ‘working for free’ – WorkEqual campaign

Mon 09th Nov 2020

Dress for Success Dublin (DfSD)

The future is local: new report from amarach research on the power of local radio
The future is local: new report from amarach research on the power of local radio

Wed 04th Nov 2020

Amárach & IRS+

In conversation with… Robert McEvoy, Head of Market Management at Allianz
In conversation with… Robert McEvoy, Head of Market Management at Allianz

Wed 04th Nov 2020

The Marketing Institute

Pinergy unveils new positioning in the energy market
Pinergy unveils new positioning in the energy market

Wed 04th Nov 2020

Pinergy

Online shopping surge to continue as buying patterns change – Virgin Media Research
Online shopping surge to continue as buying patterns change – Virgin Media Research

Wed 04th Nov 2020

Virgin Media

The Indie List launches new e-commerce service
The Indie List launches new e-commerce service

Wed 04th Nov 2020

Peter McPartlin

Appointment of David Field as new CEO of the Marketing Institute
Appointment of David Field as new CEO of the Marketing Institute

Wed 28th Oct 2020

The Marketing Institute

Tv Stars Rising While Sports Sponsorship Recovery Kicks-Off In Q3
Tv Stars Rising While Sports Sponsorship Recovery Kicks-Off In Q3

Wed 28th Oct 2020

ONSIDE

In conversation with… Jackie Brannigan, Director of Marketing at Matheson
In conversation with… Jackie Brannigan, Director of Marketing at Matheson

Wed 21st Oct 2020

The Marketing Institute

AIM Awards 2020 Winners
AIM Awards 2020 Winners

Mon 19th Oct 2020

The Marketing Institute

In conversation with…  Aislinn O’Connor, Director of Marketing UK & Ireland at Three
In conversation with… Aislinn O’Connor, Director of Marketing UK & Ireland at Three

Wed 14th Oct 2020

The Marketing Institute

Marketing at Work Pulse Survey by Alternatives
Marketing at Work Pulse Survey by Alternatives

Tue 06th Oct 2020

Alternatives

Virgin Media to ‘Bring On Amazing’ with major integrated marketing campaign to launch new Virgin TV 360 Platform
Virgin Media to ‘Bring On Amazing’ with major integrated marketing campaign to launch new Virgin TV 360 Platform

Mon 05th Oct 2020

Virgin Media

Postgraduate Diploma in Management & Marketing Scholarship Recipient … David Morrisey
Postgraduate Diploma in Management & Marketing Scholarship Recipient … David Morrisey

Wed 30th Sep 2020

The Marketing Institute

In conversation with…  Alina Uí Chaollaí, Marketing Director at Tayto Snacks
In conversation with… Alina Uí Chaollaí, Marketing Director at Tayto Snacks

Wed 23rd Sep 2020

The Marketing Institute

Skillnet launches MentorsWork and Clear Custom initiatives
Skillnet launches MentorsWork and Clear Custom initiatives

Wed 23rd Sep 2020

Skillnet Ireland

41% of adults in Ireland agree that the COVID-19 pandemic has made them more aware of environmental issues
41% of adults in Ireland agree that the COVID-19 pandemic has made them more aware of environmental issues

Tue 22nd Sep 2020

iReach

Sports Industry Doesn’t Expect Full Venues Until 2022 Without A Vaccine
Sports Industry Doesn’t Expect Full Venues Until 2022 Without A Vaccine

Wed 16th Sep 2020

ONSIDE

In conversation with…  Sarah Jennings, Marketing Director at Sky Ireland
In conversation with… Sarah Jennings, Marketing Director at Sky Ireland

Wed 16th Sep 2020

The Marketing Institute

In conversation with… Matthias Wenk, Marketing Director at Home Store + More
In conversation with… Matthias Wenk, Marketing Director at Home Store + More

Wed 09th Sep 2020

The Marketing Institute

In conversation with… Lisa Browne, Head of Marketing & Customer Insights, ESB
In conversation with… Lisa Browne, Head of Marketing & Customer Insights, ESB

Wed 02nd Sep 2020

The Marketing Institute

In conversation with… Tony Franco, Franco London & Richard Oldham, Oldham & Consulting
In conversation with… Tony Franco, Franco London & Richard Oldham, Oldham & Consulting

Wed 26th Aug 2020

The Marketing Institute

MSc Digital Marketing & Analytics Scholarship Recipient … Melissa Dunne MII Grad
MSc Digital Marketing & Analytics Scholarship Recipient … Melissa Dunne MII Grad

Tue 18th Aug 2020

The Marketing Institute

In conversation with… Geoff Lyons FMII, Managing Director at PML Group
In conversation with… Geoff Lyons FMII, Managing Director at PML Group

Wed 12th Aug 2020

The Marketing Institute

The MII Wellness Garden
The MII Wellness Garden

Tue 11th Aug 2020

Aoife Doran, Events Executive at The Marketing Institute

In conversation with… Fiona Curtin, Irish Distillers Pernod Ricard
In conversation with… Fiona Curtin, Irish Distillers Pernod Ricard

Wed 05th Aug 2020

The Marketing Institute

Supermarkets edge sponsor first-half wins
Supermarkets edge sponsor first-half wins

Tue 28th Jul 2020

ONSIDE

In conversation with… Mark Doyle, CMO at AIB
In conversation with… Mark Doyle, CMO at AIB

Mon 20th Jul 2020

The Marketing Institute

In conversation with… Jill McCarron, International Marketing Director at FULFIL Nutrition
In conversation with… Jill McCarron, International Marketing Director at FULFIL Nutrition

Wed 15th Jul 2020

The Marketing Institute

Now Near Next – Opportunity in Out of Home 13 July
Now Near Next – Opportunity in Out of Home 13 July

Mon 13th Jul 2020

PML Group

Core Cultural Index June 2020
Core Cultural Index June 2020

Mon 13th Jul 2020

Core

Love Irish Food announces 2020 Double UP Awards, with €200,000 prize
Love Irish Food announces 2020 Double UP Awards, with €200,000 prize

Mon 13th Jul 2020

Love Irish Food

Plan Your Career from the Get-Go
Plan Your Career from the Get-Go

Thu 09th Jul 2020

Rory Brennan

New Wellbeing Initiative available for Members
New Wellbeing Initiative available for Members

Thu 09th Jul 2020

The Marketing Institute

MCCP launches new content series “Navigate with Clarity” with Trend-Driver webinar
MCCP launches new content series “Navigate with Clarity” with Trend-Driver webinar

Wed 08th Jul 2020

MCCP

In conversation with… Kay McCarthy, MCCP
In conversation with… Kay McCarthy, MCCP

Wed 08th Jul 2020

The Marketing Institute

In conversation with… Kieran Killeen, Marketing Network Group
In conversation with… Kieran Killeen, Marketing Network Group

Wed 01st Jul 2020

The Marketing Institute

BrandZ Top 100 Most Valuable Global Ranking
BrandZ Top 100 Most Valuable Global Ranking

Wed 01st Jul 2020

Kantar & WPP

The Indie List launches to boost job prospects for Ireland’s freelancers
The Indie List launches to boost job prospects for Ireland’s freelancers

Wed 24th Jun 2020

Peter McPartlin

Now Near Next – Opportunity in Out of Home 22 June
Now Near Next – Opportunity in Out of Home 22 June

Tue 23rd Jun 2020

PML Group

In conversation with… Karen O’Shea, Coca Cola Ireland
In conversation with… Karen O’Shea, Coca Cola Ireland

Wed 17th Jun 2020

The Marketing Institute

No going back? Consumer market Outlook after COVID-19
No going back? Consumer market Outlook after COVID-19

Wed 17th Jun 2020

Amárach Research

Four mental wellness strategies
Four mental wellness strategies

Tue 16th Jun 2020

Geraldine O’Neill

In conversation with… Una Fitzgibbon, Bord Bia
In conversation with… Una Fitzgibbon, Bord Bia

Wed 10th Jun 2020

The Marketing Institute

GDPR Two Years On – Key Learnings for Marketers
GDPR Two Years On – Key Learnings for Marketers

Wed 10th Jun 2020

Steven Roberts

The EY Future Consumer Index
The EY Future Consumer Index

Wed 10th Jun 2020

EY

Irish Sports Industry United in Support of Return to Major Events in 2020
Irish Sports Industry United in Support of Return to Major Events in 2020

Tue 09th Jun 2020

ONSIDE

Now Near Next – Opportunity in Out of Home 8 June
Now Near Next – Opportunity in Out of Home 8 June

Tue 09th Jun 2020

PML Group

Carroll Food Services launch new service for organisations with employees returning to work
Carroll Food Services launch new service for organisations with employees returning to work

Wed 03rd Jun 2020

Kenneth Carroll

In conversation with… Paul Higgins, Virgin Media Ireland
In conversation with… Paul Higgins, Virgin Media Ireland

Wed 03rd Jun 2020

The Marketing Institute

Now Near Next – Opportunity in Out of Home 1 June
Now Near Next – Opportunity in Out of Home 1 June

Tue 02nd Jun 2020

PML Group

Now Near Next – Opportunity in Out of Home 25 May
Now Near Next – Opportunity in Out of Home 25 May

Wed 27th May 2020

PML Group

4 in 10 support a return to live sport in 2020
4 in 10 support a return to live sport in 2020

Thu 21st May 2020

ONSIDE

The Consumer Market Monitor – Q1 2020
The Consumer Market Monitor – Q1 2020

Thu 21st May 2020

The Marketing Institute & UCD Michael Smurfit Business School

In conversation with… Pat Stephenson, Boys+Girls
In conversation with… Pat Stephenson, Boys+Girls

Wed 20th May 2020

The Marketing Institute

How to have a good day at the Home Office
How to have a good day at the Home Office

Wed 20th May 2020

Gemma Costello

Verve’s top tips for keeping internal communications alive
Verve’s top tips for keeping internal communications alive

Wed 20th May 2020

Verve

Career planning in a crisis
Career planning in a crisis

Wed 20th May 2020

Bernie Keogh, Alternatives

Davis Events pivots offering with rollout of HanSan
Davis Events pivots offering with rollout of HanSan

Wed 13th May 2020

The Marketing Institute

Marketing at Work Pulse Survey by Alternatives
Marketing at Work Pulse Survey by Alternatives

Wed 13th May 2020

Alternatives

What’s Next for Brand and Business COVID-19
What’s Next for Brand and Business COVID-19

Wed 13th May 2020

Edelman

In conversation with… Fiona Sweeney, Kerry Taste & Nutrition
In conversation with… Fiona Sweeney, Kerry Taste & Nutrition

Wed 13th May 2020

The Marketing Institute

The Career Hub
The Career Hub

Thu 07th May 2020

The Marketing Institute

Marketing Career Advice for MII Members
Marketing Career Advice for MII Members

Thu 07th May 2020

The Marketing Institute

In conversation with… Geraldine O’Leary, Group Head of Commercial at RTÉ
In conversation with… Geraldine O’Leary, Group Head of Commercial at RTÉ

Wed 06th May 2020

The Marketing Institute

Now Near Next – A View from OOH
Now Near Next – A View from OOH

Wed 06th May 2020

Colum Harmon, PML Group

The Wellness Hub
The Wellness Hub

Tue 05th May 2020

The Marketing Institute

The Conscious Consumer
The Conscious Consumer

Tue 05th May 2020

Dentsu Aegis Network

Former RTÉ Director General and MII President Tom Hardiman has died
Former RTÉ Director General and MII President Tom Hardiman has died

Tue 05th May 2020

The Marketing Institute

The Employee Wellbeing Study
The Employee Wellbeing Study

Tue 28th Apr 2020

Behaviour & Attitudes

ONSIDE Sponsorship Market Monitor April 2020
ONSIDE Sponsorship Market Monitor April 2020

Wed 22nd Apr 2020

ONSIDE

In conversation with… Rita Kirwan, Marketing Director of Aldi Ireland
In conversation with… Rita Kirwan, Marketing Director of Aldi Ireland

Wed 22nd Apr 2020

The Marketing Institute

WomanUp’s Strategies and tips for coping with Covid19
WomanUp’s Strategies and tips for coping with Covid19

Tue 21st Apr 2020

WomanUp

Early COVID-19 Sport Impact Scores Revealed
Early COVID-19 Sport Impact Scores Revealed

Thu 16th Apr 2020

ONSIDE

25 Tips for Fundraising in Tough Times
25 Tips for Fundraising in Tough Times

Wed 15th Apr 2020

The Networking Institute

In conversation with… Pat Kinsley, Founder of Neworld
In conversation with… Pat Kinsley, Founder of Neworld

Wed 15th Apr 2020

The Marketing Institute

AIM Awards Trophy designer Shane Holland creates medical visor prototype
AIM Awards Trophy designer Shane Holland creates medical visor prototype

Wed 08th Apr 2020

The Marketing Institute

Brand Trust and the Coronavirus Pandemic: A Special Report by Edelman
Brand Trust and the Coronavirus Pandemic: A Special Report by Edelman

Wed 08th Apr 2020

Edelman

In conversation with… Kevin Kent, Head of Marketing at laya healthcare
In conversation with… Kevin Kent, Head of Marketing at laya healthcare

Wed 08th Apr 2020

The Marketing Institute

Brand survival in The Now Economy
Brand survival in The Now Economy

Wed 08th Apr 2020

MCCP

Reach websites support local businesses with #InThisTogether message
Reach websites support local businesses with #InThisTogether message

Fri 03rd Apr 2020

Reach

David Field Appointed Interim CEO of the Marketing Institute of Ireland
David Field Appointed Interim CEO of the Marketing Institute of Ireland

Wed 01st Apr 2020

The Marketing Institute

Coming Together – MCCP COVID-19 Consumer Research Programme
Coming Together – MCCP COVID-19 Consumer Research Programme

Wed 01st Apr 2020

MCCP

Trust and the Coronavirus: A Special Report by Edelman
Trust and the Coronavirus: A Special Report by Edelman

Wed 01st Apr 2020

Edelman

How Irish companies are adapting their marketing mix in the face of COVID-19
How Irish companies are adapting their marketing mix in the face of COVID-19

Tue 31st Mar 2020

The Marketing Institute

COVID-19 Guidance for Businesses
COVID-19 Guidance for Businesses

Mon 23rd Mar 2020

The Marketing Institute

COVID-19 Advice for Marketers
COVID-19 Advice for Marketers

Fri 20th Mar 2020

The Marketing Institute

COVID-19
COVID-19

Wed 18th Mar 2020

The Marketing Institute

St. Patrick’s Day Marketing Campaigns
St. Patrick’s Day Marketing Campaigns

Wed 11th Mar 2020

The Marketing Institute

Foresight Factory’s 10 Consumer Trends Shaping 2020
Foresight Factory’s 10 Consumer Trends Shaping 2020

Wed 04th Mar 2020

Noelle Weaver, Managing Partner, US at Foresight Factory

Results of the Edelman Trust Barometer 2020
Results of the Edelman Trust Barometer 2020

Wed 19th Feb 2020

The Marketing Institute

The Future of Content Marketing in 2020 and Beyond
The Future of Content Marketing in 2020 and Beyond

Wed 19th Feb 2020

The Marketing Institute

The Consumer Market Monitor – Q4 2019
The Consumer Market Monitor – Q4 2019

Tue 18th Feb 2020

The Marketing Institute & UCD Michael Smurfit Business School

5 Must-Have People Competencies for Marketers
5 Must-Have People Competencies for Marketers

Wed 12th Feb 2020

The Marketing Institute

Sponsorship Growth to Slow to 8% in 2020: Onside
Sponsorship Growth to Slow to 8% in 2020: Onside

Wed 05th Feb 2020

ONSIDE

Marketing Matters… with Adam Murphy, Head of Brands at Ornua
Marketing Matters… with Adam Murphy, Head of Brands at Ornua

Wed 22nd Jan 2020

The Marketing Institute

Irish B2B Digital Marketing survey 2020
Irish B2B Digital Marketing survey 2020

Wed 15th Jan 2020

The Marketing Institute & Squaredot

MCCP renews sponsorship for the 2020 Marketing Breakfast Series
MCCP renews sponsorship for the 2020 Marketing Breakfast Series

Wed 15th Jan 2020

The Marketing Institute

What will set your Brand toolkit apart in 2020?
What will set your Brand toolkit apart in 2020?

Wed 08th Jan 2020

Gemma Costello

Cannes Young Lions 2020 Competition Launch
Cannes Young Lions 2020 Competition Launch

Wed 08th Jan 2020

The Marketing Institute & IAPI

The Salary, Market Insights & Sentiment Survey 2019
The Salary, Market Insights & Sentiment Survey 2019

Mon 16th Dec 2019

The Marketing Institute & Alternatives

The Consumer Market Monitor – Q3 2019
The Consumer Market Monitor – Q3 2019

Fri 13th Dec 2019

The Marketing Institute & UCD Michael Smurfit Business School

Applying Agile to Marketing
Applying Agile to Marketing

Tue 10th Dec 2019

Colin Lewis, Chief Marketing Officer at OpenJaw Technologies

A Day in the Life of… Sheelagh Hawkins, Head of Client Solutions at Dataconversion
A Day in the Life of… Sheelagh Hawkins, Head of Client Solutions at Dataconversion

Wed 17th Apr 2019

The Marketing Institute

MII allows you the opportunity to grow your skill base while meeting like-minded professionals to have in-dept conversation with.

Shauna Upton, Sogeti Ireland

Digital Marekting Manager

MII allows you the opportunity to grow your skill base while meeting like-minded professionals to have in-dept conversation with.

Shauna Upton, Sogeti Ireland

Digital Marekting Manager

MII allows you the opportunity to grow your skill base while meeting like-minded professionals to have in-dept conversation with.

Shauna Upton, Sogeti Ireland

Digital Marekting Manager

MII allows you the opportunity to grow your skill base while meeting like-minded professionals to have in-dept conversation with.

Shauna Upton, Sogeti Ireland

Digital Marekting Manager

MII allows you the opportunity to grow your skill base while meeting like-minded professionals to have in-dept conversation with.

Shauna Upton, Sogeti Ireland

Digital Marekting Manager

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Marketing Institute of Ireland
South County Business Park
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