B2B Trends for the Contrarian Marketer
We believe that there’s never an advantage to following the crowd — especially in marketing, when the crowd is usually wrong. In marketing, it is advantageous to be contrarian, to deviate from the beaten path and stand out from competitors. From investing in your share of voice to balancing brand and activation, Jon will present research that analyses the patterns in B2B marketing to determine which marketing strategies lead to the most growth.
What will participants learn/achieve?
- The War On Brand
- The Rise Of Blockbuster Marketing
- The Death Of Hyper-targeting
Who is it for? Career Stage?
Designed to appeal to junior and senior, B2B and B2C. This course will analyses the patterns in B2B marketing to determine which marketing strategies lead to the most growth.
What is the course’s USP?
Marketer Pathways Competencies
- New Product Development
- Commercial Awareness
- Action & Results
- Organisational Awareness
- Relationship Management
- Communication & Interpersonal Skills
Global Lead, B2B Institute LinkedIn
Jon is a Global Lead at the B2B Institute at LinkedIn, where he researches how brand marketing contributes to cash flows. Jon tries to bring an “outside-in” approach to marketing, looking to apply mental models from other disciplines — The Lindy Effect and The Contrarian Matrix being favorites — to marketing. Prior to LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on commercial efforts across major social platforms.