CMO Masterclass Series
The Marketing Institute has developed a suite for senior-level marketers looking to take a deep dive into a specialised topic, to enable them to make insightful decisions and better choices for their business. The series is focused on helping you develop the specific knowledge, skills and mindset required of senior marketing leaders.
Learn from experienced marketing practitioners & academics with our CMO Masterclass series.
“Bringing someone of Les’ calibre over for a Masterclass is always sure to draw a crowd and, as always, Les delivered on his reputation. His ability to break down concepts into simple, easy to understand, principals made it easy to take valuable learnings from the day. Measuring the effectiveness of marketing programs is a hot topic and Les & Peter Fields work has inspired many in the Irish marketing community to reassess the metrics we gauge success on. This is a must attend course for any aspiring senior marketer & another example of how the MII are adding value to our Irish marketing community.”
Head of Marketing Bewleys
“Les gave an absolute masterclass in showing how advertising really works, how to make it work better and how to evaluate that your campaign is working. Don’t miss him if he’s back for another of these. It’ll be one the best morning’s work you’ll ever have.”
Head of Brand, Irish Life