Course Description

This popular course over two mornings will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition. It will equip participants with a framework for planning the content they need to write, as well as a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy. This course will be online for the moment, but may change in line with Government Guidelines. The course will be from  9.30am -12.30pm on both mornings.

Having completed this course, participants will:

  • Understand the elements of successful persuasive writing
  • Be able to better tailor their approach, tone and language to their audience(s)
  • Be able to more clearly articulate their brand’s value proposition
  • Have a framework for planning the content they need to write
  • Have a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy

17 January 2022,9.30am-12.30pm

Where

Online

Presenter

Kathy Foley

Contact

Aoife Moreton
aoifem@mii.ie

Price

Member €350 | Non Member €600

Course Trainer

https://mii.ie/wp-content/uploads/2020/03/kathy-foley-502x275px.jpg

Managing Director, Hyphen Content

Kathy Foley

Kathy Foley is an experienced content strategist, brand storyteller and journalist. She has worked at Facebook, Twitter, the Sunday Times (Ireland), along with numerous clients and publications in Ireland and internationally. She has produced marketing content for clients from tiny not-for-profits to global multinationals across a wide range of sectors, and has extensive experience in managing large-scale content projects and diverse content teams.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.