Course Description

This popular course, led by Kathy Foley, is back on June 14th & 15th. The two half-day sessions will equip you with a framework for planning the content you need to write, plus a toolkit of writing tips and tricks to enable you write high-impact, relevant, persuasive copy. Learning outcomes include how to understand the elements of successful persuasive writing, learn to better tailor your approach, tone and language to your audience(s) and clearly articulate your brand’s value proposition.

It will equip you with a framework for planning the content you need to write, as well as a toolkit of writing tips and tricks to enable you to write high-impact, relevant, persuasive copy. The course will be online from  9.30am -12.30pm on both mornings.

Having completed this course, you will:

  • Understand the elements of successful persuasive writing
  • Be able to better tailor their approach, tone and language to their audience(s)
  • Be able to more clearly articulate their brand’s value proposition
  • Have a framework for planning the content they need to write
  • Have a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy

 

Register early to avoid disappointment. 

14 June 2022,9.30am-12.30pm

Where

Online

Presenter

Kathy Foley

Contact

Aoife Moreton

aoifem@mii.ie

Price

Members €350 | Non Members (inc 1 years Membership) €600

Course Trainer

https://mii.ie/wp-content/uploads/2020/03/kathy-foley-502x275px.jpg

Managing Director, Hyphen Content

Kathy Foley

Kathy Foley is an experienced content strategist, brand storyteller and journalist. She has worked at Facebook, Twitter, the Sunday Times (Ireland), along with numerous clients and publications in Ireland and internationally. She has produced marketing content for clients from tiny not-for-profits to global multinationals across a wide range of sectors, and has extensive experience in managing large-scale content projects and diverse content teams.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.