85% of innovation fails because we make products that people don’t actually want!
Embrace a human centred, design led and market inspired approach to deliver successful innovation for 2021 and beyond.
Our present and future world means that many businesses and brands are being forced to rapidly respond to changing consumer environments, accelerating products /services and flexing operations to take on the demands we are faced with. Innovation and R&D has a key role to play and design thinking is the horsepower to leverage and step confidently into 2021.
Join Design Thinker and Doer Eadaoin McCarthy Founder of InsightDesigned in partnership with MII for this webinar as she gives an overview of her new short course in the new year – Design Thinking. Joining Eadaoin on this webinar will be Christina Furlong, Consumer Insights Specialist at Kerry Taste & Nutrition.
Founder of InsightDesigned
Eadaoin McCarthy is a leading expert & thought leader on insight effectiveness & design thinking. She is the Founder of InsightDesigned , an insights to innovation consultancy, advising brands & start up’s on new product and brand development . She enjoys creating new pathways to growth via adopting a human centred approach to innovation. This is inspired by combining a unique blend of design and drama methods that unleash empathy, creative and critical thinking.
Eadaoin has over 25 yrs experience holding senior marketing roles in Kerry Taste and Nutrition and across amazing leading Irish and Global food brands such as Kellogg’s, Donegal Catch, Goodfella’s, Bewley’s & Denny. She has collaborated with Educational and Government advisory councils in building foresight in the Food/Agri-Food. An avid insights enthusiast , she has delivered multiple Key Notes promoting the vital role that insight plays in optimising business performance.
She holds a Bachelors Degree in Business & Law from University College Dublin, a Masters in Marketing Science from Michael Smurfit School of Business. She also has a Teaching Diploma in Drama Communications from Griffith College, Dublin. More recently , she completed her Specialisation in Design Thinking from Darden Business School, University of Virginia.
Originally from Limerick she enjoys splitting her work and passions between Dublin and Clare.
Consumer Insights Specialist for Kerry Tastes & Nutrition
Christina is a consumer insights specialist for Kerry Taste & Nutrition. She focuses on market research and developing proprietary consumer insights. With a background in food science and design innovation, Christina supports strategic research projects and helps the business activate insights, turning them into actionable ideas for the food and beverage industry.