Edelman conducted a 12-market study on the role that brands are expected to play during the Coronavirus pandemic. This follows Edelman’s special report on how the private sector can lead during the current COVID-19 crisis.
This report give insights on maintaining brand trust during the pandemic, and emphasizes that brands need to:
- Show up and do their part
- Not act alone
- Solve, not sell
- Communicate with emotion, compassion and fact.