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The ESA Diploma (Sponsorship)

Starts January 2024

Course Overview

Course partner field: ESA – European Sponsorship Association

The ESA Diploma has established itself as a basic requirement for practitioners wishing to operate in the sponsorship industry. It is now an extremely valued and highly-regarded qualification which greatly increases the knowledge and confidence of everyone who successfully completes the course, as well as enhancing personal marketability. Ultimately, it’s a cast-iron investment in your future.

For employers, it’s an investment in your staff and their level of performance. You are raising standards within the industry, building employee confidence and capability and improving the on-the-job performance of your workforce.

The ESA Diploma is accredited by the sponsorship industry and, as such, is allowed to award successful candidates with the letters ‘Dip ESA’ after their names in perpetuity.

What will you learn?

The Class of ’24 will be able to take part in knowledge-enhancing assignments and a long-term project involving a real-life sponsorship challenge. There will be a series of digital class seminars, with presentations from industry luminaries, as well as some in-person social gatherings in London for additional networking.

The ESA Diploma is a web-based, distance-learning course comprising six modules:

Module 1 – Sponsorship – Background

Module 2 – The Sponsorship Landscape

Module 3 – The Sponsorship Environment

Module 4 – Making Sponsorship Work

Module 5 – Sponsorship Activation

Module 6 – Sponsorship Research, Assessment and Evaluation

For more in-depth information on the courses see:

The ESA Diploma covers such a wide range of territory that it is suitable for candidates from a wide range of experience. It’s just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry.

Ever since its inception, the ESA Diploma has attracted candidates from across the industry – sponsors, rights holders, agencies, suppliers and post-graduates – from around Europe and beyond. The 2024 intake will be the 13th iteration of the course, which has qualified more than 700 practitioners.

There are no prerequisites to studying the ESA Diploma – all you need is a desire to improve your industry knowledge and your level of practical capability in order to propel your career.

Registration open until 31st January 2024.

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