The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.
As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.
The ESA Diploma covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry.
Irish students will have full access to all of the webinars and any in-person seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.
Watch the 2022 ESA Diploma Taster Session here.
- Standard Rate
£3,295 (ex VAT)
To be received in full by close of enrolment, Thursday 20th January 2022
- ESA member discounts available
4 February 2022,Part-time, 7 months
What is involved?
- Online learning with Study Notes split into six comprehensive modules
- Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
- Course assessment via assignments and a project
- Tutorials with Course Director for distance learners
- Networking with fellow students from varying backgrounds
- A formal graduation ceremony.
The ESA Diploma is a web-based, distance-learning course comprising six modules:
- Module 1 – Sponsorship Background
- Module 2 – Sponsorship Landscape
- Module 3 – Sponsorship Environment
- Module 4 – Making Sponsorship Work
- Module 5 – Sponsorship Activation
- Module 6 – Research, Assessment and Evaluation
At ESA our mission is to “inspire, unite and grow a welcoming and diverse sponsorship industry” and with this in mind, we have created the ESA Diploma Scholarship, to help grow the diversity of the sponsorship industry by offering one applicant a place on the 2022 ESA Diploma course. We believe that together we can create an industry-wide movement that promotes an inclusive approach to dialogue and thought leadership, welcoming diverse perspectives and allowing each of us to be ourselves, while shaping the future of international sponsorship.
To Apply, please follow this link.
Marketer Pathways Competencies
- Marketing Strategy
- Planning & Prioritisation
- Ethics & Integrity
- Commercial Awareness
- Relationship management
"I thoroughly enjoyed the ESA Diploma and the content provided including some great guest lectures along the way"
I found the course content extremely helpful in developing and strengthening my knowledge in Sponsorship and Sports Marketing, and the duration of the course was just right.I would definitely recommend this course to anyone considering a career in Sports Marketing, and I look forward to applying my new found knowledge at work!”
The ESA Diploma in Sponsorship & Sports Marketing, ran in partnership with the MII, provides an unique opportunity to creatively learn about the prevailing commercial world of Sponsorship negotiation, regulation, activation and evaluation from a sponsor, agent and right holder’s perspective.
Solicitor at A&L Goodbody
I thoroughly enjoyed the ESA Diploma. The course was challenging but that’s good because it means you’re learning continuously and putting those learnings into action throughout the course. I was lucky enough to be promoted within PWC recently and I have the diploma to thank for that
I couldn’t recommend this course highly enough. It was a challenge but being taught by someone with such an amazing passion about the discipline of sponsorship is amazing. I’m just starting out my career in sponsorship so it was an amazing learning curve and has equipped me with the skills I need to move forward.
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.