The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.

As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

The ESA Diploma covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry. 

Irish students will have full access to all of the webinars and any in-person seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.

Watch the 2022 ESA Diploma Taster Session here.

Find out more.

  • Standard Rate
    £3,295 (ex VAT)
    To be received in full by close of enrolment, Thursday 20th January 2022
  • ESA member discounts available

T&Cs apply

4 February 2022,Part-time, 7 months


Distance learning-


European Sponsorship Association


Aoife Moreton


To apply, please this link.


£3,295 (ex VAT)
To be received in full by close of enrolment, Thursday 20th January 2022.
ESA member discounts available


What is involved?

  • Online learning with Study Notes split into six comprehensive modules
  • Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
  • Course assessment via assignments and a project
  • Tutorials with Course Director for distance learners
  • Networking with fellow students from varying backgrounds
  • A formal graduation ceremony.


The ESA Diploma is a web-based, distance-learning course comprising six modules:

  • Module 1 – Sponsorship Background
  • Module 2 – Sponsorship Landscape
  • Module 3 – Sponsorship Environment
  • Module 4 – Making Sponsorship Work
  • Module 5 – Sponsorship Activation
  • Module 6 – Research, Assessment and Evaluation

Marketer Pathways Competencies

Marketer Competencies

  • Research
  • Marketing Strategy

Business Competencies

  • Planning & Prioritisation
  • Ethics & Integrity
  • Commercial Awareness

People Competencies

  • Relationship management
  • Influencing

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.