Overview
The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.
As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.
It also covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry.
The Irish course is exactly the same as that experienced by all worldwide students, although there are plans (depending upon popularity) to include some specific Irish elements to the Irish course, which will include in-market visits by Course Director, Peter Raymond. Irish students will have full access to all of the UK-based seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.
Watch the Irish Taster Session on this exciting course here. The taster session gave an overview of all aspects of the 2021 course, including key timings, updated materials and key information about the syllabus and set brief.
- Early Bird Rate
£2,595 (£3,114 inc VAT)
To be received in full by Friday 19th November 2021 - Standard Rate
£3,295 (£3,954 inc VAT)
To be received in full by close of enrolment, Thursday 20th January 2022
T&Cs apply
21 January 2022,Part-time, 7 months
Where
Distance learning
Presenter
European Sponsorship Association
Contact
Contact
Aoife Moreton
aoifem@mii.ie
Price
Early Bird Rate
£2,595 (£3,114 inc VAT)
To be received in full by Friday 19th November 2021
Standard Rate
£3,295 (£3,954 inc VAT)
To be received in full by close of enrolment, Thursday 20th January 2022
Modules:
What is involved?
- Online learning with Study Notes split into six comprehensive modules
- Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
- Course assessment via assignments and a project
- Tutorials with Course Director for distance learners
- Networking with fellow students from varying backgrounds
- A formal graduation ceremony.
Syllabus
The ESA Diploma is a web-based, distance-learning course comprising six modules:
- Module 1 – Sponsorship Background
- Module 2 – Sponsorship Landscape
- Module 3 – Sponsorship Environment
- Module 4 – Making Sponsorship Work
- Module 5 – Sponsorship Activation
- Module 6 – Research, Assessment and Evaluation
Scholarship
At ESA our mission is to “inspire, unite and grow a welcoming and diverse sponsorship industry” and with this in mind, we have created the ESA Diploma Scholarship, to help grow the diversity of the sponsorship industry by offering one applicant a place on the 2022 ESA Diploma course. We believe that together we can create an industry-wide movement that promotes an inclusive approach to dialogue and thought leadership, welcoming diverse perspectives and allowing each of us to be ourselves, while shaping the future of international sponsorship.
To Apply, please follow this link.
Marketer Pathways Competencies
Marketer Competencies
- Research
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Ethics & Integrity
- Commercial Awareness
People Competencies
- Relationship management
- Influencing
"I thoroughly enjoyed the ESA Diploma and the content provided including some great guest lectures along the way"
Aer Lingus
I found the course content extremely helpful in developing and strengthening my knowledge in Sponsorship and Sports Marketing, and the duration of the course was just right.I would definitely recommend this course to anyone considering a career in Sports Marketing, and I look forward to applying my new found knowledge at work!”
Communicorp Media
The ESA Diploma in Sponsorship & Sports Marketing, ran in partnership with the MII, provides an unique opportunity to creatively learn about the prevailing commercial world of Sponsorship negotiation, regulation, activation and evaluation from a sponsor, agent and right holder’s perspective.
Solicitor at A&L Goodbody
I thoroughly enjoyed the ESA Diploma. The course was challenging but that’s good because it means you’re learning continuously and putting those learnings into action throughout the course. I was lucky enough to be promoted within PWC recently and I have the diploma to thank for that
PWC
I couldn’t recommend this course highly enough. It was a challenge but being taught by someone with such an amazing passion about the discipline of sponsorship is amazing. I’m just starting out my career in sponsorship so it was an amazing learning curve and has equipped me with the skills I need to move forward.
CSM
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
