Overview

The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.

As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

It also covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry. 

The Irish course is exactly the same as that experienced by all worldwide students, although there are plans (depending upon popularity) to include some specific Irish elements to the Irish course, which will include in-market visits by Course Director, Peter Raymond. Irish students will have full access to all of the UK-based seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.

For a flavour of the Diploma experience please see the Taster video here.

Find out more.

When

31 January 2020

Part-time, 7 months

Where

Distance learning

Presenter

European Sponsorship Association

Contact

Contact
Aoife Moreton
aoifem@mii.ie
01 216 0153

Modules:

What is involved?

  • Online learning with Study Notes split into six comprehensive modules
  • Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
  • Course assessment via assignments and a project
  • Tutorials with Course Director for distance learners
  • Networking with fellow students from varying backgrounds
  • A formal graduation ceremony.

Syllabus

The ESA Diploma is a web-based, distance-learning course comprising six modules:

  • Module 1 – Sponsorship Background
  • Module 2 – Sponsorship Landscape
  • Module 3 – Sponsorship Environment
  • Module 4 – Making Sponsorship Work
  • Module 5 – Sponsorship Activation
  • Module 6 – Research, Assessment and Evaluation

Key dates

Registration: January 31st 2020
Induction Session : February 4th 2020
Venue: The Marketing Institute

Marketer Pathways Competencies

Marketer Competencies

  • Research
  • Marketing Strategy

Business Competencies

  • Planning & Prioritisation
  • Ethics & Integrity
  • Commercial Awareness

People Competencies

  • Relationship management
  • Influencing

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.