Marketing Institute Ireland is once again proud to be sponsors of ESA Diploma in Sponsorship & Sports Marketing in 2023. The ESA Diploma covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry. This diploma is the only formal form of qualification in sponsorship.
The Class of ’23 will be able to take advantage of updated learning materials and demonstrate their knowledge via a series of stimulating learning exercises (updated to be more approachable and refined) and a long-term project involving a real-life sponsorship challenge. There will be a series of digital class seminars presented by a wide-range of industry luminaries as well as newly-initiated social gatherings to enable valuable networking. To Find out more, please reach out to Aoife Moreton.
- Standard Rate
£3,295 (ex VAT)
To be received in full by close of enrolment, Thursday 19th January 2023 - ESA member discounts available
T&Cs apply
20 January 2023,Part-time, 7 months
Where
Distance Learning
Presenter
European Sponsorship Association
Price
£3,295 (ex VAT)
To be received in full by close of enrolment, Thursday 19th January 2023.
ESA member discounts available
Modules:
What is involved?
- Online learning with Study Notes split into six comprehensive modules
- Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
- Course assessment via assignments and a project
- Tutorials with Course Director for distance learners
- Networking with fellow students from varying backgrounds
- A formal graduation ceremony.
Syllabus
The ESA Diploma is a web-based, distance-learning course comprising six modules:
- Module 1 – Sponsorship Background
- Module 2 – Sponsorship Landscape
- Module 3 – Sponsorship Environment
- Module 4 – Making Sponsorship Work
- Module 5 – Sponsorship Activation
- Module 6 – Research, Assessment and Evaluation
Marketer Pathways Competencies
Marketer Competencies
- Research
- Marketing Strategy
Business Competencies
- Planning & Prioritisation
- Ethics & Integrity
- Commercial Awareness
People Competencies
- Relationship management
- Influencing
"I thoroughly enjoyed the ESA Diploma and the content provided including some great guest lectures along the way"
Aer Lingus
I found the course content extremely helpful in developing and strengthening my knowledge in Sponsorship and Sports Marketing, and the duration of the course was just right.I would definitely recommend this course to anyone considering a career in Sports Marketing, and I look forward to applying my new found knowledge at work!”
Communicorp Media
The ESA Diploma in Sponsorship & Sports Marketing, ran in partnership with the MII, provides an unique opportunity to creatively learn about the prevailing commercial world of Sponsorship negotiation, regulation, activation and evaluation from a sponsor, agent and right holder’s perspective.
Solicitor at A&L Goodbody
I thoroughly enjoyed the ESA Diploma. The course was challenging but that’s good because it means you’re learning continuously and putting those learnings into action throughout the course. I was lucky enough to be promoted within PWC recently and I have the diploma to thank for that
PWC
I couldn’t recommend this course highly enough. It was a challenge but being taught by someone with such an amazing passion about the discipline of sponsorship is amazing. I’m just starting out my career in sponsorship so it was an amazing learning curve and has equipped me with the skills I need to move forward.
CSM
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
