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2019 Oct 9 - How to Write a Creative Brief. Fully Booked
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2019 Oct 9 - How to Write a Creative Brief. Fully Booked

This workshop focuses on the practical skills of crafting effective agency briefs.

When: Wednesday, 9th October 2019
9:15 - 5:00pm
Where: The Marketing Institute
South County Business Park
Dublin, Dublin  18
Presenter: Brian Sparks
Contact: Aoife Moreton
01 295 2355

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How To Write A Creative Brief - Fully Booked

Briefing the agency is a critical part of developing effective and engaging Market Communications. The work shop simplifies this sometimes complex task. 


Key Details 

Date: Wednesday 9th October 2019

Time: 9.15am - 5.00pm

Location: The Marketing Institute, Leopardstown, Dublin 18

Lunch Included

 Pathways Competencies

Marketer Competencies

✔ Marketing Campaigns / Communications

✔ Research


Business Competencies

✔ Making a Business Impact

✔ Planning and Priority Setting

✔ Strategic Perspective and Thinking  


People Competencies

✔ Relationship Management

Member Rate: €250 - Non-Member Rate: €500 


The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


Ever popular, this workshop focuses on the practical skills of crafting effective agency briefs and how to ensure key messages are clearly defined and communicated. Translating marketing speak into a clear proposition can be challenging and the workshop looks at ways this can be achieved.
Effective spend of marketing budgets is critical to any business and the guidelines can aid in an improvement in the overall creative process with agencies and greater accountability.

What We'll Cover


• Practical skills of writing and assessing great creative briefs

• The importance and value of great briefs to agencies

• Key skills on how they should be developed effectively

• The importance good briefs play in enhancing the creative development process

The workshop is ideal for those directly responsible for developing brand and tactical communications and for managing the client and agency relationship.

Course Trainer

Brian Sparks

Brian Sparks

Owner, Agency Assessments International

Marketing and Advertising Consultant



Brian started his career with Irish Distillers before moving to Irish International, now part of BBDO. He returned to the client side and worked in Guinness, now Diageo, in Ireland and abroad.

He then took charge of McCann Erickson Dublin. Since joining Agency Assessments International as Managing Partner in 2001, Sparks has numerous agency reviews in Ireland and overseas.


Book Now - Fully Booked

Click the register button above or contact or 01 295 2355.



Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.


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