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2015 A Diet Revolution - Mintel on How Niche is becoming the new Mainstream
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2015 A Diet Revolution - Mintel on How Niche is becoming the new Mainstream

A breakfast briefing on September 10th with David Jago, Director of Innovation & Insight, Mintel.

When: 10 September 2015
From 8:00 AM until 9:30AM
Where: The Westbury Hotel,
Grafton Street
Dublin, Dublin  2
Presenter: David Jago – Director of Innovation & Insight, Mintel
Contact: Cecilia McLernon
01 2160156

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Q and A with David Jago on the Research
McCannBlue Blog on the presentation

David Jago shared Mintel Insights on A Diet Revolution - How Niche is becoming the new Mainstream at a breakfast briefing on Thursday 10th September at The Westbury Hotel.


  • How Dieting is Leading People Back to 'Natural' Diets
  • Overview of Recent Health Trends e.g Free From, Rise of 'Good Sugar', Super-foods and Protein
  • The growth of 'Protein'  - how is it effecting companies especially those in both the Dairy and Meat sector.
This event includes tea, coffee and pastries on arrival.

David Jago – Director of Innovation & Insight, Mintel

With over 20 years experience tracking and analysing new product trends, David Jago offers a unique perspective on the marketplace and future new product development. As Director of Innovation & Insight he is responsible for providing tailored research and analysis in the fields of product development, market appraisal and competitor evaluation, to a broad range of packaged goods manufacturers, their suppliers and agencies in Europe, North America and Asia. The role incorporates a close involvement in the continued development of Mintel GNPD. David has had numerous articles published in trade press and professional journals, and is a regular speaker at conferences around the world, as well as industry groups and client-specific meetings in Europe, the USA, and Japan. He has also been involved in the judging of several new product awards.


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