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Google Tag Manager Training – Practical (One Day Course)
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Google Tag Manager Training – Practical (One Day Course)

If you’ve heard about GTM but don’t know where to start, or if you’re already using the tool but want to learn more about its power and potential for your business, then this course will give you the practical experience you need to use GTM. The course This is a hands-on workshop where you will be given a live GTM environment to play, test and happily break. At the end of the day you will have the confidence to utilise GTM, make changes and publish tags.

When: Thursday 19 October 2017
9:30 AM - 4:30 PM
Where: The Marketing Institute of Ireland
South County Business Park
Dublin 18
Presenter: Barry Hand
Contact: Ailish Hollingsworth
0+353 1 295 2355 Ext 4

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What we’ll cover:

  • Introduction to a Google Tag Manager
  • How it works
  • What you can implement and how it affects to your current marketing strategy and implementation
  • Tags, rules and variables in GTM
  • User interface
  • User management

Google Analytics & Google Tag Manager

  • Google Analytics tags (page views, events, social tracking)
  • Cross domain tracking
  • Ecommerce tracking for Google Analytics

Auto event listeners

  • Clicks, link clicks and form submit listenersAuto event listeners
  • Auto event variables
  • Deploying the GTM auto event listeners
  • The GTM data layer

Additional configurations

  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking

Debugging and publishing

  • Manage versions in GTM
  • Preview and debugging
  • Publishing  


Barry Hand – Data & Analytics Expert

Through data-driven marketing, Barry helps businesses measure their marketing activity, determine where the growth opportunities are and then implement a game plan to make it happen. He is a senior-level, digital strategy and eCommerce leader with a blend of marketing and technology experience and expertise.

In each classroom session, Barry draws upon a wide range of development and marketing experience to position Google Analytics within a real-world business and marketing context. He has helped thousands of marketers improve their ability in data through his Google Analytics training courses and the M I I’s Postgraduate Diploma and Msc in Digital Marketing & Analytics.



Date: Thursday 19 October 2017

Time: 9:30am - 4:30pm

Location: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18

Price: Member Rate: €250 and Non-Member Rate: €500 The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


Please email Ailish on or call 01 295 2355.

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.


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