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Google Analytics Training – Practical (One Day Course)
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Google Analytics Training – Practical (One Day Course)

This course has been designed to give hands-on practical training for new and intermediate users of Google Analytics. Using a demo account or your own – you will learn how to utilise Google Analytics to improve the performance of your website.

When: Thursday 09 November 2017
9:30 AM - 4:30pm
Where: The Marketing Institute of Ireland
South County Business Park
Dublin 18
Contact: Ailish Hollingsworth
+353 1 295 2355 Ext 4

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The Course
We focus on introducing the core concepts of Google Analytics, and show you how to find and manipulate the most useful data. We take a deeper look at custom reporting and the most useful reports that will give you meaningful insights into your users. We’ll look at real life examples to help put learning into practice. At the end of the day, you’ll have gained an understanding of the Google Analytics interface and valuable skills you can start to use straight away.

What we’ll cover
Introduction to Google Analytics

Key components & terms of digital analytics
Setting up Google Analytics
Setting objectives
Google Analytics metrics & dimensions

Using Google Analytics reports
Interpreting the data

Dashboards, shortcuts & alerts
Real time reporting
Effective campaign tagging
AdWords, auto tagging
Search console

Understanding and configuration conversions
Setting up goals
Ecommerce tracking
Enhanced ecommerce

Extending Google Analytics
Creating custom alerts & reports
Effective user management
Building dashboards
Creating user segments
Sharing you reports
Attribution & multi-channel funnels
Troubleshooting your analytics configuration

Barry Hand – Data & Analytics Expert

Through data-driven marketing, Barry helps businesses measure their marketing activity, determine where the growth opportunities are and then implement a game plan to make it happen. He is a senior-level, digital strategy and eCommerce leader with a blend of marketing and technology experience and expertise.

In each classroom session, Barry draws upon a wide range of development and marketing experience to position Google Analytics within a real-world business and marketing context. He has helped thousands of marketers improve their ability in data through his Google Analytics training courses and the M I I’s Postgraduate Diploma and Msc in Digital Marketing & Analytics.


Date: Thursday 09 October 2017

Time: 9:30am - 4:30pm

Location: The Marketing Institute, South County Business Park, Leopardstown, Dublin 18

Price: Member Rate: €250 and Non-Member Rate: €500 The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


Please email Ailish on or call 01 295 2355.

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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