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When: Thursday, 30th November 2017
From 7.45am to 9.45am
Where: The Fitzwilliam Hotel
Dublin 2
Contact: Dillon Branagan
01 216 0153

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Trends for 2018 - Mintel 

Thursday 30th November for a Breakfast Briefing with Richard Cope of Mintel as we learn of the trends we are set to experience in 2018. 

Brexit Ireland Workshop

Later in the day, in the same venue James Wilson of Mintel will hold a workshop on the Brexit Ireland report. More information available here. 

Key Details

Date: Thursday 30th November 2017

Time: 7.45am - 9.45am

Location: The Fitzwilliam Hotel







This event is now fully booked

4 Key Trends fo 2018

Sea change
Maritime conservation is at the heart of many campaigns and new product launches. From ocean plastic fashion to packaging recycling and ingredient bans, various brands and governments work towards a sustainable and environmental friendly solution. 

Recent high-profile hacks of accounts and malware crisis have increased the consumers’ concern around data share and protection. The upcoming legislation change might be a game changer for many businesses which will need to rethink their digital strategy. 

The younger generation is facing increasing pressure and anxiety around image, health and work often leading to stress and mental illness. Mental and health contributors are tackling this emerging issue in different ways. 

In a world of post-truth politics and unsubstantiated media, consumers are looking for brands to court them with transparency and evidence. Which strategies can organisations apply to achieve this desired clarity and simplicity?   


Richard Cope

Richard Cope

Senior Trends Consultant

With over a decade of experience in market research, Richard works as a trends analyst, consultant, presenter and facilitator on bespoke client projects. He helps Mintel clients understand how global consumer trends impact their business, running regular ideation sessions which have resulted in successful strategy shifts for some of the world’s leading brands. As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into consumer trends. Recent highlights include commentating on modern relationship trends for The Guardian, discussing the effect ‘Brand Brazil’ has had on the UK economy with BBC Radio 2 and how the 2014 World Cup impacted UK consumer behaviour with leading national and international media around the world.









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Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

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