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When: Wednesday 24th of January 2018
6:00pm - 8:00pm
Where: Cork International Hotel
Airport Business Park
Lehenagh More
Contact: Dillon Branagan
01 216 0153

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Marketing the Ultimate Driving Machine

Join us on Wednesday 24th of January when Paulo Alves, Managing Director of BMW Ireland will present to us. This event is brought to you by The Marketing Institute, Cork Chamber and Cork Institute of Technology. 

Key Details

Marketing the Ultimate Driving Machine

Date: Wednesday 24th of January 2017

Time: 6:00pm - 8:00pm

Location: Cork International Hotel


Members: €15 ¦ Non-Members: €25 

Corporate Partners: Complimentary Access 


MII Cork’s January event in association with Cork Chamber, will have Paulo Alves, Managing Director of BMW Group Ireland speak to the business and marketing community of Cork in January giving insights into the BMW Group and their Innovation Strategy with a customer-centric focus.  

“One of our brand values is innovation unless you live up to what you preach.  BMW is about pushing the boundaries, looking to the future and making sure that we are there."

Alves’ incredible passion and enthusiasm for the brands’ engineering and design permeates the organisation at every level – both in terms of the product range, and for the development of an immersive consumer experience, and this enthusiasm will no doubt be emulated through his presentation at our MII Cork January event.



Managing Director | BMW Ireland

 Paulo Alves is the head of BMW Group Ireland.
Paulo has been in this role since May 2014 and has overall responsibility for the BMW Group Brands in Ireland, including BMW and MINI, as well as Sales operations and Retailer Network. 

Before his time in Ireland, Paulo was responsible for BMW’s Marketing Communications department in the UK. His responsibilities cover developing BMW’s brand strategy in the UK and guaranteeing its successful implementation through all channels of communications from TV, press, direct, online marketing as well as CRM and communications through the retailer network.

As well as being an MBA from Warwick Business School UK, Paulo is also a Chartered Engineer and has been in the BMW Group for 20 years spending the first 10 years of his career in the world of Engineering.  He was involved in many projects from Rover Group, Land Rover Range Rover and MINI Convertible.  His last engineering project before joining the Sales and Marketing division was the MINI Hatch as Project Leader Technology Forming making the metal body a reality. 




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