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MAY MARKETING BREAKFAST
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MAY MARKETING BREAKFAST

30/05/2018
When: Wednesday 30th May
7:45 am - 9:00 am
Where: Fire Restaurant
Dawson Street
Dublin 2
Ireland
Contact: Alison McKenna
01 216 0157


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Think Global, Act Local – Building a Global Brand from the Ground Up 

We return for the fifth Marketing Breakfast of 2018 series in Fire Restaurant on Wednesday 30th of May. The briefing will be presented by Rebecca Bell and Gabriel Corcoran, Teeling Whiskey Company.

May Marketing Breakfast 

Date: Wednesday 30th May 2018 

Time:
7.45 am - 9.00 am

Location:
Fire Restaurant, Dublin 2

 

 

Members: €20 ¦ Non-Members: €30 

Corporate Partners: Complimentary Access 

Description

Join us when Rebecca Bell, Marketing Manager, and Gabriel Corcoran, Marketing Coordinator of The Teeling Whiskey Company, will share insights behind their success with a briefing titled "Think Global, Act Local – Building a Global Brand from the Ground Up."

The Teeling Whiskey Company was established in 2012 with the ambitious goal of reviving the craft of Dublin distilling, and bringing it to the world. In the past 5 years, a small and agile team has navigated the challenges of building Dublin's first new distillery in over 125 years, the launch of their core range across the United States and as many as 60 export markets, and have created a narrative around quality and innovation, picking up over 150 international awards for their efforts along the way.

All of this was done with a strategy focused on people, agile digital marketing and a new product development process focused on local tastes. The Teeling Whiskey marketing team look forward to presenting their grass-roots approach to building a premium brand, and disrupting a market dominated by established players. 

 

PHOTO:  Linda Fitzgerald from Lidl Ireland, who were sponsors of the International Marketing Award, with award winners, Teeling Whiskey Company.

Speaker

 

REBECCA BELL

Marketing Manager of Teeling Whiskey Company 

 

 

 

Rebecca is a highly enthusiastic and creative marketer with several years’ experience in the food & drinks industry. Rebecca is Marketing Manager for the Teeling Whiskey Company having first joined the company in 2014 as Marketing Coordinator. Rebecca has worked directly with founders Jack & Stephen Teeling to build Teeling Whiskey into Ireland’s leading independent Irish whiskey company. Over the last 4 years, Rebecca has played a leading role in the development of over 20 new products, the building of the Teeling Distillery in Newmarket, Dublin 8, the growth across Teeling Whiskey’s social media platforms and bringing the brand to life in Dublin and beyond. Rebecca graduated from Trinity College Dublin with a BA in Sociology & Economics in 2012 and later went onto complete her Post Graduate Diploma in Marketing & Management in Dublin Institute of Technology in 2015. Rebecca embodies the Spirit of Dublin and is proud to represent Teeling Whiskey as we continue to lead the next generation of Irish distillers into the new Golden Era for Irish whiskey.

 

 

GABRIEL CORCORAN

Marketing Coordinator of Teeling Whiskey Company 

 

 

 

Gabriel Corcoran, a native of Dublin, is Marketing Coordinator at Teeling Whiskey Company. Originally stationed in New York with Teeling as they launched in the United States, Gabriel travelled the country introducing consumers to Teeling’s unique whiskeys and story. Currently based at HQ in Dublin, Gabriel now focuses on international marketing strategy and is in the privileged position to work closely with the company founders and distilling team as part of a small and agile marketing department. His job is to bring the Spirit of Dublin to life as Teeling forge the next chapter of Irish Whiskey as the leaders of innovation within the industry. Gabriel holds a Master’s Degree in International Business Development, specialising in the concept of brand origin within the food and drink industry.

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Terms and Conditions

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

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