Renew Membership | Contact Us | Print Page | Sign In | Register
Tell a Friend About This EventTell a Friend

When: Wednesday 30th May
7:45 am - 9:00 am
Where: Fire Restaurant
Dawson Street
Dublin 2
Contact: Alison McKenna
01 216 0157

Online registration is closed.
« Go to Upcoming Event List  

Dare to Dairy – Connecting with a Challenging Consumer 

The National Dairy Council in association with the Marketing Institute of Ireland will host a Business Breakfast on staying relevant whilst facing the challenges of growing alternatives.

May Marketing Breakfast 

Date: Tuesday 24th July 2018 

7.30 am - 9.00 am

Fire Restaurant, Dublin 2



Members: €20 ¦ Non-Members: €30 

Corporate Partners: Complimentary Access 


The dairy industry globally is facing unprecedented challenges as a category as it tries to stay relevant with a challenging and fickle consumer. Dairy alternatives are having a moment with global sales rising at a rate of 8% annually over the last ten years. More than ever the Dairy industry needs to keep ahead of the trends and appeal to an ever-demanding young consumer.




Agri Economist 

“Dairy -  The Opportunities and Challenges facing the industry in Ireland”



Ciaran Fitzgerald is an Agri food economist with over thirty years’ experience in the Food and Drunk sector. He has written extensively on the economic impact of the Agri food industry on the Irish economy and on the restrictive impact of supermarket buying power on innovation in the food industry. Ciaran was a Director of IBEC from 2001 to 2005 and a director of the Food and Drunk Federation in IBEC from 1993 to 2001





Dairy Analyst at Rabo Research Food & Agriculture 

“Dare Not to Dairy – What the Rise of Dairy-Free means for Dairy and how the Industry can respond".


Richard works for FAR in Utrecht with a focus on the European dairy sector. He translates developments in the global dairy sector to the European context. Richard previously worked for PwC as part of a Risk Management team dedicated to the financial services sector. Between 2011 and 2014, he already worked with Rabobank, first at a member bank in the Netherlands and after that for Rabobank Australia and New Zealand.





Director at Behaviour & Attitudes  

Larry will discuss dairy and the modern Irish Consumer. B&A has carried out two years of research looking at dairy sentiment in Ireland and specifically with the millennial generation.


Larry has been a market researcher for 25 years, and with B&A since 1997. He is the company representative to International Research Institute (, B&A’s global network, and served on its board for almost 10 years. Larry is a former council member of the Marketing Society & of International Research Institutes and is a graduate of UCD with a Commerce degree and a post grad in Marketing Practice.






Subscribe here to hear about our upcoming events. 




Event Partner 

Terms and Conditions

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

©2018 The Marketing Institute of Ireland CLG. All rights reserved.