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When: Thursday, April 26, 2018
Where: Jameson Distillery
Bow Street
Smithfield Village
Dublin 7
Contact: Dillon Branagan
01 216 0153

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An Evening with Jameson  

Using the power of storytelling through Brand Homes to drive brand loyalty – insights from multi-award winning Jameson Distillery Bow St.


Date: Thursday, April 26, 2018

Time: 7.30pm - 9.00pm 

Location: Jameson Distillery, Bow Street, Smithfield Village

Non-member: €35 | Members: €25

Corporate Partners: Member rates apply 


As Marketers, we have long known that stories capture consumers’ attention and we commonly weave storytelling into our marketing messages. In today’s digital world, everything can be replicated via audio visual technology. However, people are looking for things that can’t be easily replicated: one-off, multisensory, visceral, real-world experiences.

A growing number of brands are creating experiential Brand Homes - physical destinations that engage & immerse customers; with the overall ambition of winning hearts and building loyalty.

The redeveloped Jameson Distillery Bow St. draws on brand immersion and theatre to complement the iconic 230-year-old Dublin distillery. It’s a living, active social space that engages guests in multi-sensorial experiences that ignite a deep, and lasting connection to the Jameson brand.

The Marketing Institute and Irish Distillers present an evening with Claire Tolan and John Carroll from Jameson, who will share their insights and explain why Jameson Brand Homes are an integral touch-point within the brand’s marketing mix. 

On the night, attendees will also get to enjoy the flagship Bow St. Experience, and what trip to Bow St. would be complete without a cocktail from JJ’s Bar. Food will also be provided.


Claire Tolan

Managing Director

Jameson Brand Homes




Claire is the Managing Director of Jameson's two Brand Homes one of which is located in Dublin – Jameson Distillery Bow St. and the other in County Cork, Jameson Distillery Midleton. Over 20 years, Jameson Distillery Bow St. and Jameson Distillery Midleton have welcomed over 7 million visitors. 

Claire started her career through the Jameson Graduate programme in 1998 and spent five years working and living in San Francisco. After that, she moved back to Dublin and rejoined Irish Distillers working in the International Brand Development team managing relationships with markets across the Americas and Europe. 

Claire was appointed Brand Director for Jameson in the International Marketing team before moving over to the Brand Homes team where she has been for more than two years.


John Carroll

Marketing & Sales Manager

Jameson Brand Homes




John Carroll is an experiential marketer and project management specialist, with extensive expertise in the design and delivery of high profile experiences and major projects for global brands; having worked both agency and client side in Dublin and London.
John’s marketing career spans 15 years, with the past decade spent shaping brand experiences for Jameson – working on variety of project types globally across film, music, arts & culture; fuelling brand love and building advocacy.
Recently, John was Project Director on the new look Jameson Distillery Bow St. Brand Home, which officially re-opened in early March 2017 following a major €11M investment. John now leads the Marketing & Sales function for Jameson Distillery Bow St. & Jameson Distillery Midleton.



@IrishDistillers @JamesonIreland






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Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

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