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2018 Oct 16th - SOSTAC Digital Masterclass - Cork
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2018 Oct 16th -  SOSTAC Digital Masterclass - Cork

 Export to Your Calendar 16/10/2018
When: Tuesday 16 October 2018
9:15am - 5:00pm
Where: Republic of Work
12 Sth Mall Street
Cork, Cork 
Contact: Niamh Tighe
01 295 2355

Online registration is available until: 15/10/2018
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CORK - PR Smith’s SOSTAC® Digital Masterclass 

Boosting Results with the Perfect Integrated Digital Marketing Plan – (SOSTAC® framework)

Key Details

Date: Tuesday, 16th October

Time: 9.15am - 5.00pm

Location: Republic of Work, 12 Sth Mall Street, Cork


Member Rate: €250 - Non-Member Rate: €500

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


This hands-on, dynamic, workshop will give you an in depth, practical understanding of the SOSTAC® Planning framework, equipping you with the skills and tools necessary to successfully devise and action the perfect marketing plan. In this one-day course you will learn how to: boost your short-term marketing results; build long-term sustainable competitive advantage by developing your integrated digital marketing strategy; leveraging your tactics; write an outline plan; and ultimately, become a world class marketer. SOSTAC® is listed in the Top 3 Business Models in the world by the CIM and adopted by Linkedin, KPMG and many more organisations.

During this course you will learn from the world’s best practice:

Writing the perfect plan

  Use analysis to reduce risk and make better decisions
  Set sensible objectives
  Develop a crystal-clear strategy 
  Choose the most appropriate tactical tools for maximum return
  Ensure excellent execution of your plan with internal marketing
  Monitoring & measuring exactly what you need to know and when
  Avoid costly mistakes 
  See how digital developments such as: AI, VR, AR, IoT, Marketing Automation & Big Data can boost the CX and results.  

This masterclass will Cover:


•  Situation Analysis

•  Objectives

•  Strategy

•  Tactics

•  Action

•  Control

Summary & Conclusions


How to write the perfect plan

10 Ways to boost conversions of visitors to customers

5 Ways to boost conversion of customers to life-time customers

Delegates will leave with an in-depth understanding of the world’s best practice involved in devising, implementing and developing an effective integrated digital marketing plan. 

All attendees receive a free

 SOSTAC® Guide to Writing Your Perfect Digital Marketing Plan (2018)

 SOSTAC® Planning workbook to use during the session 

 SOSTAC® list of additional web-links to tutorials, videos & posts  

Course Trainer

PR Smith

PR Smith

PR Smith is one of the world’s most celebrated digital marketing writers and dynamic speakers. His SOSTAC® planning system is recognised as one of the most practical planning frameworks ever conceived (& now adopted by top companies). Paul shows you how to boost your short-term marketing results; build long term competitive advantage by developing your integrated marketing strategy, and ultimately guides you to become a world class marketer. 

Who should attend?

No prerequisites required. Anyone that wants an in-depth understanding of how to implement the best practice strategies and tactics in integrated digital marketing planning. SOSTAC® Planning  framework is used by both senior and middle-level management but ambitious executives also attend – as everyone needs to know how to write the perfect plan. SOSTAC® Planning is used for business plans, marketing plans and any plans.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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