Tuesday 16 October 2018
9:15am - 5:00pm
Republic of Work
12 Sth Mall Street
01 295 2355
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CORK - PR Smith’s SOSTAC® Digital Masterclass
Boosting Results with the Perfect Integrated Digital Marketing Plan – (SOSTAC® framework)
Date: Tuesday, 16th October
Time: 9.15am - 5.00pm
Location: Republic of Work, 12 Sth Mall Street, Cork
Member Rate: €250 - Non-Member Rate: €500
The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
This hands-on, dynamic, workshop will give you an in depth, practical understanding of the SOSTAC® Planning framework, equipping you with the skills and tools necessary to successfully devise and action the perfect marketing plan. In this one-day course you will learn how to: boost your short-term marketing results; build long-term sustainable competitive advantage by developing your integrated digital marketing strategy; leveraging your tactics; write an outline plan; and ultimately, become a world class marketer. SOSTAC® is listed in the Top 3 Business Models in the world by the CIM and adopted by Linkedin, KPMG and many more organisations.
During this course you will learn from the world’s best practice:
Writing the perfect plan
• Use analysis to reduce risk and make better decisions
• Set sensible objectives
• Develop a crystal-clear strategy
• Choose the most appropriate tactical tools for maximum return
• Ensure excellent execution of your plan with internal marketing
• Monitoring & measuring exactly what you need to know and when
• Avoid costly mistakes
• See how digital developments such as: AI, VR, AR, IoT, Marketing Automation & Big Data can boost the CX and results.
This masterclass will Cover:
• Situation Analysis
Summary & Conclusions
All attendees receive a free
SOSTAC® Guide to Writing Your Perfect Digital Marketing Plan (2018)
SOSTAC® Planning workbook to use during the session
SOSTAC® list of additional web-links to tutorials, videos & posts
PR Smith is one of the world’s most celebrated digital marketing writers and dynamic speakers. His SOSTAC® planning system is recognised as one of the most practical planning frameworks ever conceived (& now adopted by top companies). Paul shows you how to boost your short-term marketing results; build long term competitive advantage by developing your integrated marketing strategy, and ultimately guides you to become a world class marketer.