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B2B Digital Marketing - One Day Course
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B2B Digital Marketing - One Day Course

27/06/2018
When: Wednesday 27 June 2018
9:.30am - 5:00pm
Where: The Marketing Institute
South County Business Park
Leopardstown
Dublin 18
Ireland
Presenter: Colin Lewis
Contact: Niamh Tighe
01 295 2355


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B2B Digital Marketing

As a B2B marketer you have some knowledge of digital marketing fundamentals, but also want to apply digital marketing thinking to the world of B2B business objectives and marketing plan. During this one day course, you can learn how to create  B2B Digital marketing campaigns, support B2B lead generation and nurturing campaigns, hear about best practise B2B case studies from B2B space and understand the latest in tools and frameworks to apply.


Key Details

Date: Wednesday, 27th June

Time: 9.30am - 5.00pm

Location: The Marketing Institute, Leopardstown, Dublin 18

 

 

 

 

Member Rate: €250 - Non-Member Rate: €500

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Learning outcomes

•  Learn about B2B digital marketing strategies and models

•  Align B2B digital marketing strategy with business and sales objectives

•  Empower and support sales through B2B social and digital sales funnel techniquess

•  Learn about B2B customers, sales and marketing process and how to align and integrate them

•  Map the B2B customer journey, create interest through a compelling B2B content plan

•  Learn how to create B2B content

•  Identify optimum digital marketing mix to support B2B brand and awareness objectives

•  Learn about latest tools in B2B digital 


Agenda - morning

 

9:00 - 10:30

•  Theory and Thinking

•  Tools to Clarify Your B2B Marketing Strategy

•  Definitions and B2B Characteristics

•  Positioning and USP Development

•  Understand the Customer Journey

•  B2B Marketing Frameworks

•  Developing your Customer Funnel

•  Case Studies

 

11:00 - 12:15

  Marketing Plan Development: How to develop a B2B marketing plan to execute and measure all aspects of your marketing objectives

Step-by-step Case Study

Marketing Plan Blueprints

Agenda - afternoon

13:00 - 16:30

Tools and Techniques to implement immediately

With the explosion of new capabilities, vendors, and technologies for B2B, it's important to choose your content and components, and rollout the right choices for your organisation. The afternoon section is about understanding the tools available, the content required and the capabilities needed to make your B2B marketing plans work. Topics covered in the afternoon include:


1. Email
2. Content Marketing
3. Social Selling: Linked In
4. Marketing Automation: Pardot, Drip, Zapier
5. Tools and techniques integrated to your B2B Marketing Plan.
6. Case Studies

 

Course Trainer

Colin Lewis

Colin Lewis

CMO of OpenJaw Technologies

Colin is an award-winning marketer with over 20 years international marketing experience in Europe, Asia and Australia. Currently CMO with OpenJaw Technologies, he previously held senior marketing roles with 118118 Directory Enquiries, BMI Regional, City Jet and Thomas Cook. Colin was awarded the ‘Marketing Leader of the Year’ award in 2008 by the Marketing Institute of Ireland, and in 2012, was awarded a Fellowship by the Institute for his contribution to marketing. Colin is Content Programmer for DMX Dublin, the Marketing Institute of Ireland’s annual marketing conference. He has an MBA from UCD.
  

Who should attend?

The programme is specifically for B2B marketers and assumes some understanding of digital marketing. 

 

 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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