Executive Diploma in Data Protection for Marketers
The Executive Diploma course has been developed in response to the General Data Privacy Regulation (GDPR) legislation which came into effect on 25th May 2018.
All marketing professionals have now all been affected by the implementation of GDPR. The legislation has a significant impact on the way marketers approach their work and how organisations obtain, store, manage or process the personal data of EU citizens.
The course will ensure you have the skills, knowledge and competencies required to understand and be fully compliant for GDPR.
Details
Duration: Part-time - The course will take place on Wednesday evenings from 6:30pm to 8:30pm and run for 8 weeks.
Start Date: To Be Confirmed
Location: Technological University Dublin, Dublin 2
Fees: Marketing Institute Members: €1,200
Non-Members: €1,400 - includes one year MII Membership subject to meeting criteria
Please contact training@mii.ie for the start date.
8 WEEKS COURSE
The course will take place on Wednesday evenings and run for 8 weeks, with pre-work, additional self-study and a real-life project
LEARN FORM PRACTITIONERS
Exposure to leading and respected marketing practitioners and experts.
CPD QUALIFICATION
A fully accredited CPD qualification at Level 8 on the NFQ awarded by Technological University Dublin
What will you get?
• A fully accredited CPD qualification at Level 8 on the NFQ awarded byTU Dublin
• An Executive (CPD) Diploma delivered over 8 evening sessions, with pre-work, additional self-study and a real-life project
• A practical route to competency in devising a GDPR implementation, monitoring and control plan for an organisation
• Exposure to leading and respected marketing practitioners and experts
What will you learn?
• get an in-depth understanding of GDPR
• manage the impact of GDPR
• identify ethical dilemmas
• write a GDPR implementation, monitoring and control plan
• learn about specific preparation strategies
Course Trainer
Robert Dunne
Robert is a barrister in Ireland and a qualified attorney-at-law in New York since 2011. Robert specialises in data protection and employment law; lecturing in TU Dublin on, inter alia, the Masters in Digital Marketing and Analytics course specifically dealing with the law and regulation surrounding digital marketing. Along with this Robert has advised multi-national and large Irish enterprises on their data protection policies and procedures, including various hotel groups, retail companies and financial institutions in Ireland.
Guest Speakers
Evelyn Wolf
Co-founder and Inbound Marketing Strategist at Business Brew
Evelyn has built a 15-year marketing career focused on the digital space and inbound marketing.
GDPR is a natural progression of her skills and she ensures that all BusinessBrew clients are fully compliant and successful in their customer generation.
BusinessBrew is a Certified Information Privacy Professional Europe through the IAPP under the ISO standard 17024:2012.
Evelyn and her BusinessBrew co-founder met during their tenure at inbound marketing powerhouse HubSpot where they assisted businesses of all sizes and industries as well as marketing agencies in building their lead to customer generation funnels.
When she's not driving inbound marketing strategies, she rocks sailing boats.
Carl Kane
Data Tech Lead at BOI
Rachel Barry
Associate at Arthur Cox
Rachel is a solicitor in the employment law group at Arthur Cox. She helps organisations prepare for the implementation of GDPR and deal with data protection issues as they arise in practice.
She advises clients on all arising out of the employer-employee relationship including investigations, litigation, the termination of employment contracts, recruitment, redundancies, atypical workers legislation, settlement agreements and unfair dismissal/discrimination complaints, and employment aspects of corporate transactions
An important note on accreditation
As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with Technological University Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality.
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