Who won the Summer of Sponsorship?
Building on our successful collaborations from the past three years - ‘Who Won the Rugby World Cup’ in 2015, ‘Who Won the Summer of Sport’ in 2016 and 'Who Won the Summer of Sponsorship' in 2017 – the Marketing Institute invites its members to another insightful event in partnership with ONSIDE.
Who Won The Summer Of Sponsorship?
A joint event by The Marketing Institute and ONSIDE.
Date: 23th October 2018
Time: 7:30 am to 10.30 am
Location: The Havelock Suite - Aviva Stadium
Member: €30 | Corporate Partner: €30 | Non Member: €50
Interested in learning about what consumers, thought leaders, and your industry peers think were the highs and lows of this past summer of sponsorship? Then join us for another insightful marketing breakfast in partnership with ONSIDE as we examine the changing landscape of Irish sponsorship in 2018.
Key areas for discussion will include Doing The Double, New Horizons: Reflections On A Game-Changing Summer, Sports Star and 2019 - Looking Ahead. Our expert panel will feature key sponsorship influencers from Ireland’s biggest brands and rights holders.
Sponsorship Manager, Bank of Ireland
Head of Commercial and Marketing, Leinster Rugby
Bank of Ireland & Leinster Rugby: Doing The Double
An extraordinary first half of 2018 for rugby in Ireland culminated in the run into summer, as Leinster Rugby secured the double Guinness Pro14 and European Champions Cup titles. Bank of Ireland, Title Partner of Leinster Rugby, enjoyed these perfect moments to seed their rebooted sponsorship strategy to rugby fans, with extra purpose behind their place in the game. Gemma Bell, Sponsorship Manager for Bank of Ireland and Kevin Quinn, Head of Commercial and Marketing for Leinster Rugby share the gains made as partners during these perfect moments in time, identifying opportunities you need to win with sponsorship and how to keep the fans at the heart of your success.
Director of Communications, GAA
General Manager, Tayto Park
Head of Corporate Marketing, SoftCo
Director of Customer and Marketing, Liberty Insurance
New Horizons: Reflections On A Game-Changing Summer
In a summer that saw the GAA kick-off new Championship formats, Women’s Sport hit new highs of success on and off-field and non-sports rights holders across festivals, experience providers all created new platforms for sponsors to connect in new ways with Irish consumers, our panel of experts from the GAA, SoftCo, Liberty Insurance and Tayto Park will share their learnings from the highs and lows of summer 2018.
Bronze Medal Winner, European Athletics Championships 2018
Irish Record Holder, 400m Hurdles
Gold Medallist, 2018 World Rowing Championships
Olympic Silver Medallist, 2016 Olympic Games, Rio De Janeiro
Captain, Irish Rugby Team
2019 Looking Ahead: The Future Of Sports Broadcast
Declan will take us through sports rights inflation and how broadcasters and sporting organisations must strike a balance between revenue and exposure for the audience, fans and commercial interests alike.
Group Head of Sport, RTÉ