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2018 Oct 23 - Who Won The Summer Of Sponsorship?
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2018 Oct 23 - Who Won The Summer Of Sponsorship?

Join us on 23rd October for this year's sponsorship highlights.

When: Tuesday, October 23, 2018
7:30 am - 10:30 am
Where: Havelock Suite at AVIVA Stadium
Lansdowne Road
Dublin 4
Contact: Aoife
01 216 0153

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Who won the Summer of Sponsorship? 

Building on our successful collaborations from the past three years - ‘Who Won the Rugby World Cup’ in 2015,  ‘Who Won the Summer of Sport’ in 2016 and 'Who Won the Summer of Sponsorship' in 2017 – the Marketing Institute invites its members to another insightful event in partnership with ONSIDE.


Key Details

Who Won The Summer Of Sponsorship?

A joint event by The Marketing Institute and ONSIDE.

23th October 2018
7:30 am to 10.30 am
The Havelock Suite - Aviva Stadium 



Member: €30 | Corporate Partner: €30 | Non Member: €50 


Interested in learning about what consumers, thought leaders, and your industry peers think were the highs and lows of this past summer of sponsorship? Then join us for another insightful marketing breakfast in partnership with ONSIDE as we examine the changing landscape of Irish sponsorship in 2018.

Key areas for discussion will include Doing The Double, New Horizons: Reflections On A Game-Changing Summer, Sports Star and 2019 - Looking Ahead. Our expert panel will feature key sponsorship influencers from Ireland’s biggest brands and rights holders. 


Gemma Bell

Sponsorship Manager, Bank of Ireland

Kevin Quinn 

Head of Commercial and Marketing, Leinster Rugby

Bank of Ireland & Leinster Rugby: Doing The Double

An extraordinary first half of 2018 for rugby in Ireland culminated in the run into summer, as Leinster Rugby secured the double Guinness Pro14 and European Champions Cup titles.  Bank of Ireland, Title Partner of Leinster Rugby, enjoyed these perfect moments to seed their rebooted sponsorship strategy to rugby fans, with extra purpose behind their place in the game. Gemma Bell, Sponsorship Manager for Bank of Ireland and Kevin Quinn, Head of Commercial and Marketing for Leinster Rugby share the gains made as partners during these perfect moments in time, identifying opportunities you need to win with sponsorship and how to keep the fans at the heart of your success.

Alan Milton

Director of Communications, GAA

Charles Coyle 

General Manager, Tayto Park

Paul Tighe

Head of Corporate Marketing, SoftCo

Deirdre Ashe

Director of Customer and Marketing, Liberty Insurance

New Horizons: Reflections On A Game-Changing Summer

In a summer that saw the GAA kick-off new Championship formats, Women’s Sport hit new highs of success on and off-field and non-sports rights holders across festivals, experience providers all created new platforms for sponsors to connect in new ways with Irish consumers, our panel of experts from the GAA, SoftCo, Liberty Insurance and Tayto Park will share their learnings from the highs and lows of summer 2018.

Sports Star

Thomas Barr

Bronze Medal Winner, European Athletics Championships 2018

Irish Record Holder, 400m Hurdles


Gary O'Donovan

Gold Medallist, 2018 World Rowing Championships

Olympic Silver Medallist, 2016 Olympic Games, Rio De Janeiro


Rory Best

Captain, Irish Rugby Team

2019 Looking Ahead: The Future Of Sports Broadcast

Declan will take us through sports rights inflation and how broadcasters and sporting organisations must strike a balance  between revenue and exposure for the audience, fans and commercial interests alike.

Declan McBennett

Group Head of Sport, RTÉ


Darragh Moloney






Terms & Conditions 

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

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