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2019 Nov 14 - CMO Masterclass: Customer Centric Marketing
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2019 Nov 14 - CMO Masterclass: Customer Centric Marketing

 Export to Your Calendar 14/11/2019
When: Thursday 14th November
9:15am - 1:30pm
Where: The Westbury Hotel
Grafton Street
Dublin 2
Dublin, Dublin 
Ireland
Presenter: Meabh Quoirin
Contact: Learning & Development Team
01 295 2355


Online registration is available until: 13/11/2019
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CMO Masterclass: Customer Centric Marketing

We have created our Masterclass series for senior-level marketers looking to take a deep-dive into a specialised topic, to enable them to make insightful decisions and better choices for their business. The series is focused on helping you develop competencies specific to the knowledge, skills and mindset required of senior marketing leaders.


 

Key Details

Date: Thursday, 14th November

Time: 9:15am - 1:30pm

Location:  The Westbury Hotel, Grafton Street, Dublin 2.

 

 

 

 

 

Member Rate: €350 - Non-Member Rate: €500

Course Benefits

Create marketing impact – unlock the power of trends and get closer to your customer. We’ll give you the routes to effective marketing through true customer centricity

Your consumer is distracted and loyalty, even for the most successful brands, is subject to more disruption than ever. Attention is a crucial but an increasingly hard pressed metric to deliver against. How do you know what will consistently resonate with your audiences? How can you know what your highest value customers really need from your brand? How do you know that your marketing plan hasn’t missed a key signal? 



This course will deliver;

-how trends should genuinely deliver value for your brand. The theory as well as some effective case studies


-how to effectively measure trends and which areas of your marketing agenda they should impact


-which trends your business might apply most effectively, with some key actions to take away



We’ll give you the theory & best practice, but we’ll also give you some real trends and key insights that will be unique for your brand. It’ll be a hands on, interactive session where you can use our proprietary algorithms to answer your key questions, as well as those of your peers.


Course Trainer

Meabh Quoirin

Meabh Quoirin

Co-Owner & CEO Foresight Factory

Meabh Quoirin joined Foresight Factory in 2002 and became Managing Director in 2009.

Foresight Factory is the number one independent global consumer trends and insight firm working with smart businesses.


Meabh runs every aspect of the business from managing over 150 global corporate accounts, to data analytics, trends and editorial to marketing. As the brand accelerates its global presence in New York, Stockholm and Singapore, a key focus is to ensure that the core values of Foresight Factory are directly represented in every theatre of the company’s activities.

 

Register

Click register button at the top of this page or contact training@mii.ie or 01 295 2355.     

 

 

 Terms and Conditions: Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2     weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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