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NEW: 2018 Oct 18th - Meet the Shopper - Understanding Shopper Behaviour
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NEW: 2018 Oct 18th - Meet the Shopper - Understanding Shopper Behaviour

Learn how to optimise shopper marketing to drive growth for your brand.

 Export to Your Calendar 18/10/2018
When: Thursday, 18th October
9:15 - 5:00 pm
Where: The Marketing Institute
South County Business Park
Dublin 18
Ireland
Presenter: Robert Flavin
Contact: Niamh Tighe
01 295 2355


Online registration is available until: 17/10/2018
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Meet the Shopper - Understanding Shopper Behaviour

All you ever wanted to know but were afraid to ask.

This workshop will provide participants with an understanding of shopper behaviour and will demonstrate how to optimise shopper marketing to drive growth for your brand.

Key Details

Date: Thursday, 18th October 

Time: 9.15am - 5.00pm

Location: The Marketing Institute, Leopardstown, Dublin 18

 

 

Member Rate: €250 - Non-Member Rate: €500 

 

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Description

This workshop focuses on the practical skills needed to understand Your Shopper and will also help define what exactly shopper marketing is. The course will take a look at the current macro trends driving shopper marketing and how both brand owners and retailers can use this to their advantage to leverage growth. We will also discuss how brands can ensure their shopper marketing is fully optimized for the purchase decision journey, along with the use of technology to meet the shopper’s ever evolving needs. The final topic will involve looking at case studies showing the dos and don’ts of shopper marketing.

What We'll Cover 

1.     The Era of Shopper 

2.    How Shopper Marketing Can Drive Brand Growth

3.     Winning at the Moment of Choice 

4.    Three-way shopper insight

5.    Developing shopper creative ideas that nudge behaviour. 

6.    Leveraging the power of technology to meet shoppers evolving needs. 

7.     Best In Class

 

 

Course Trainer

Brian Sparks

Robert Flavin

Director, Strategic Planning

V360°

 

 

A strategic planner with a passion for getting under the skin of consumers and shoppers from different cohorts and cultures, to understand what makes them tick. Robert has a fascination with understanding what makes different retail formats work, from traditional bricks’n’mortar corner shops to eCommerce and hypermarkets, not to mention pubs, restaurants and cafés.

 

Robert’s career experience spans boutique research agencies in London as well as client side insight and planning roles with Renault UK, Diageo Ireland and Diageo Europe, not to mention creative advertising group BBDO. As a founding member of the Shopper Planning Global Team in Diageo he has a particular passion for being the voice of the shopper with the brand, customer marketing, and commercial teams.

 

 

 

V360°, part of the Visualise Group, is a full service shopper agency working across all aspects of retail, category and shopper marketing, from insight to brilliant execution. Passionate about the role that creative thinking can play in effecting positive enduring change in shopper behaviour.

 

Book Now

Click the register button above or contact Niamh at training@mii.ie or 01 295 2355.

 

 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

 

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