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2018 Nov 27 - Key Insights to Boost Customer Engagement for 2019
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2018 Nov 27 - Key Insights to Boost Customer Engagement for 2019

When: Tuesday 27th November 2018
7:30am - 9:30am
Where: The Cliff Town House
Stephen's Green
Dublin 2
Contact: Rachel Bowers
01 216 0157

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Key Insights to Boost Customer Engagement for 2019


The Marketing Institute in partnership with Dataconversion is hosting an exclusive Customer Engagement Breakfast Briefing on Tuesday 27th November 2018.

Key Details

Key Insights to Boost Customer Engagement for 2019 

A joint event by The Marketing Institute and Dataconversion

Date: Tuesday 27th November

Time: 7.30am - 9.30am

Location: The Cliff Town House, Stephen's Green, Dublin 2.


Member: €20 | Corporate Partners: €20 Non Member: €30 


The Marketing Institute in partnership with Dataconversion is hosting an exclusive Customer Engagement Breakfast Briefing on Tuesday 27th November 2018.

Our panel of industry experts will discuss the findings of our “Customer Engagement in the Irish Market” research piece and share their top insights for 2019. 

We will also look at some of the key customer engagement challenges faced by Irish companies and take a deep dive into Single Customer View as a way to improve upon existing relationships. Delegates attending this briefing will also benefit from fantastic networking opportunities and an informative Q&A session.

Please note that this event is designed for senior marketing professionals, with a limited number of spaces available.

Reasons to attend?

-Insights from our ‘Customer Engagement in the Irish Market 2018’ survey.
-Industry experts’ view of customer engagement opportunities for the year ahead.
-Learn about the customer engagement challenges faced by industry peers.
-Discover the importance of having a single view of your customer. 


07:30 – 08:00 – Networking & Breakfast

08:00 – 08:10 – Event kick off

08:10 – 08:25 – Aine Plunkett, SSE Airtricity

08:25 – 08:40 – Fergal Nestor, Just Eat

08:40 – 08:55 – Ingrid Cray, Ulster Bank

08:55 – 09:20 – Panel Discussion

09:20 – 09:30 – Q&A

09:30  Event Close


Fergal Nestor, Commercial Director, Just Eat

Fergal is Commercial Director for Just Eat in Ireland. He joined Just Eat in July 2016. Just Eat is one of Ireland’s fastest growing, most exciting and dynamic technology companies. Just Eat is Ireland’s leading takeaway delivery service connecting over 2100 restaurants and over 40 different cuisine types with customers throughout the country. The Just Eat app has been downloaded over 1,000,000 times since it launched in October 2013, it is the number 1 app under ‘Food & Drink’ in the App Store in Ireland and has been consistently since launch. As commercial director Fergal has been responsible for the addition of such brands as Eddie Rockets, Chopped, Milano, GBK, Burger King and KFC to the platform. 



Áine Plunkett, Lead Marketing Manager, SSE Airtricity


Áine Plunkett is Lead Marketing Manager for SSE Airtricity, providers of 100% green electricity, natural gas and essential services to homes and businesses across Ireland. Áine joined SSE Airtricity in October 2006 as a Senior Marketing Executive and assumed the role of Marketing Operations Manager in February 2011 where she was involved in implementing various customer experience strategies throughout the business. Since then she has worked across as number of functions within the marketing department and has been integral to continued growth of SSE within the Irish market, recently heading up the new brand position “This is Generation Green” campaign for the SSE Airtricity business in Ireland.


Ingrid Cray, Head of One to One Marketing, Ulster Bank



Ingrid is an accomplished marketing professional with over 18 years’ experience in the financial sector across a number of financial institutions. She joined Ulster Bank in August 2010 as their Marketing & Communications Manager and was appointed Head of One to One Marketing in November 2016.  

In this role she is accountable for delivering targeted and personalised customer campaigns through multi channel communications with relevant messages to help customers manage their finances more effectively. These campaigns range across business strategic, customer acquisition, customer retention, engagement and below the line activities and aim to build loyalty and brand relevance with our customers whilst increasing product holdings to generate return on investment for the bank.

Her ultimate goal is to deliver highly effective and personalised customer campaigns leveraging cross sell strategies as part of a One to One Marketing Strategy”.



Anna Browne, Commercial Director, Dataconversion


Anna Browne is the newly appointed CEO of Dataconversion, Ireland’s leading data-focused software development company. Dataconversion is trusted by clients such as AA Ireland, Sky, Peter Mark as well as a number of Financial Institutions, to build customised solutions that enhance performance. Anna joined the company in 2010 as a Business Development Executive and rose to the position of Commercial Director in July 2016. Over the past two years Anna has led strategic changes aimed at repositioning the company as one of the most trusted data and software partners in the industry. She has worked in commercial services for over 20 years and has gained significant experience of data driven software solutions that enable digital transformation.  







Terms & Conditions 

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 



Event Partners

Dataconversion is a bespoke software development company based in Dublin. We work with some of Ireland's leading businesses to improve Customer Engagement through the integration of data, technology and communications. We are passionate about all aspects of the Customer Experience and believe that brands should seek to not only meet but exceed customer expectations.


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