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NEW: 2019 Feb 27 - CMO Masterclass: Value of Trust to Business
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NEW: 2019 Feb 27 - CMO Masterclass: Value of Trust to Business

 Export to Your Calendar 27/02/2019
When: Wednesday 27th February 2019
9:15 AM to 5:00 PM
Where: The Westbury Hotel
Grafton Street
Dublin D02 CH66
Ireland
Presenter: Jay Gallagher
Contact: Niamh Tighe
01 295 2355


Online registration is available until: 26/02/2019
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CMO Masterclass: Value of Trust to Business

We have created our Masterclass series for senior-level marketers looking to take a deep-dive into a specialised topic, to enable you to make insightful decisions and better choices for your business. The series is focused on helping you develop competencies specific to the knowledge, skills and mindset required of senior marketing leaders.

Key Details

Date: Wednesday 27th February 2019

Time: 9:15am - 5:00pm

Location: Westbury Hotel, Grafton Street, Dublin 2

 

 

 

 

Member Rate: €520 - Non-Member Rate: €750 

 

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Course Benefits

Trust is one of the essentials for doing business in the modern era. It underpins all marketing activity. In an age of ultra-transparency and consumer activism, what is the state of trust in Ireland? What can we do to build trust and use it to benefit our businesses?
 


 

Workshop programme

This one - day workshop led by Jay Gallagher, Executive Planning Director EMEA at Edelman will include:


  • A discussion on the value of trust to business, how it helps and how businesses have built their trust amongst consumers and stakeholders
  • The results of the latest Edelman Trust Barometer study in Ireland
  • A working session to show how we can both build and use trust to ultimately apply it to business needs

 

Course Trainer 

Jay GallagherJay Gallagher

Executive Planning Director EMEA at Edelman

Jay has worked as a planner, strategist and consultant with clients across the private and public sector. His experience includes developing audience positioning and brand behaviour models based on latest knowledge of how consumers make decisions.

He leads the strategic planning function at Edelman London and works to draw insight from the vast wealth of client, consumer and market data available, making sense of the confusion of sources and turning these into the building blocks for great ideas and solutions. 
His background includes, consumer, business to business and extensive luxury experience, in the UK as well as globally and in emerging markets.


Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

BOOK NOW

Click register button at the top of this page or contact Niamh at training@mii.ie or 01 295 2355.

 

 

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