Member Rate: €520 - Non-Member Rate: €750 

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Course Benefits

Trust is one of the essentials for doing business in the modern era. It underpins all marketing activity. In an age of ultra-transparency and consumer activism, what is the state of trust in Ireland? What can we do to build trust and use it to benefit our businesses?
 

Workshop programme

This one - day workshop led by Jay Gallagher, Executive Planning Director EMEA at Edelman will include:

• A discussion on the value of trust to business, how it helps and how businesses have built their trust amongst consumers and stakeholders
• The results of the latest Edelman Trust Barometer study in Ireland
  
• A working session to show how we can both build and use trust to ultimately apply it to business needs

Course Trainer 

Jay Gallagher

Executive Planning Director EMEA at Edelman

Jay has worked as a planner, strategist and consultant with clients across the private and public sector. His experience includes developing audience positioning and brand behaviour models based on latest knowledge of how consumers make decisions.

He leads the strategic planning function at Edelman London and works to draw insight from the vast wealth of client, consumer and market data available, making sense of the confusion of sources and turning these into the building blocks for great ideas and solutions. 
His background includes, consumer, business to business and extensive luxury experience, in the UK as well as globally and in emerging markets.