THE HUMAN STRIKES BACK
We return for the first Marketing Breakfast of the 2019 series in Fire Restaurant on Wednesday 16th of January. The Marketing Breakfast Series is in partnership with MCCP.
Join us and MCCP in Fire Restaurant on January 16th as we discuss how human needs, emotions and motivations ultimately trump technological disruption.
Technology and change are not new, but the pace of change has seen society pushing back, seeking to anchor ourselves back into a position of control. Now, more than ever, business and brands need to understand what is truly driving this change and what motivates consumer engagement, affinity and ultimately unity. MCCP are leaders in understanding how Irish consumers are adapting and what this means for brands and business to succeed in 2019 and beyond.
Kay McCarthy Founder & MD at MCCP
Kay has been successfully running her own independent strategy agency for the last 10 years. She has built an agency that has delivered some of the most effective strategy for some of the world’s best-known brands, including: The Wild Atlantic Way, Orchard Thieves, Smurfit Kappa, and Heineken, among others. MCCP work across four pillars: research; strategy; innovation; and culture MCCP are experts in delivering strategy that links to real consumer insight and which delivers transformative growth for businesses.
Jo Wood Strategy Director at MCCP
Jo leads the MCCP trends team, unearthing insight for consumers, brads and industries. In her time in MCCP, Jo has worked with clients such as the Irish Heat Foundation, AIB, Lidl, Kilkenny and Heineken. Jo spent 10 years in the advertising industry, working in DDFH&B on major accounts, including Supervalu and for Ogilvy & Mather.
Michael Browne Senior Strategist at MCCP
Michael is a key member of the MCCP trends team, while also working across many key strategic accounts for the business. He has worked with IDL/Pernod Ricard, Bord Bia, Heineken among others. Michael joined MCCP in the summer of 2018, having worked in New York for Blast Radius as a digital strategist. He also worked with Carat in the UK as a digital planner, and with Wunderman as a strategist.
Meabh Quoirin CEO & Co-Founder at Foresight Factory
Meabh is a bi-lingual, experienced public speaker, with over two decades experience helping businesses globally profit from consumer analytics and trends. She is a pioneer in the field of consumer analytics and new data techniques and an expert in modelling new routes to the future. Meabh has also developed a strong reputation in management, strategic vision, and structural and organisational change