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2019 Jan 16th - Marketing Breakfast in partnership with MCCP
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2019 Jan 16th - Marketing Breakfast in partnership with MCCP

16/01/2019
When: January 16th 2019
7:45am
Where: Fire Restaurant
The Mansion House
Dawson Street
Dublin 2, Dublin 
Ireland
Contact: Rachel Bowers
(01) 216 0157


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THE HUMAN STRIKES BACK

We return for the first Marketing Breakfast of the 2019 series in Fire Restaurant on Wednesday 16th of January. The Marketing Breakfast Series is in partnership with MCCP

Join us and MCCP in Fire Restaurant on January 16th as we discuss how human needs, emotions and motivations ultimately trump technological disruption.

Details

Date: Wednesday 16th January 2019 

Time:
7.45am - 9.30am

Location:
Fire Restaurant, Dublin 2

 

 

Members: €20 | Non-Members: €30 |

Corporate Partners: Complimentary Access 

Description

Technology and change are not new, but the pace of change has seen society pushing back, seeking to anchor ourselves back into a position of control. Now, more than ever, business and brands need to understand what is truly driving this change and what motivates consumer engagement, affinity and ultimately unity. MCCP are leaders in understanding how Irish consumers are adapting and what this means for brands and business to succeed in 2019 and beyond.

 

 

Speakers

Kay McCarthy Founder & MD at MCCP

Kay has been successfully running her own independent strategy agency for the last 10 years. She has built an agency that has delivered some of the most effective strategy for some of the world’s best-known brands, including: The Wild Atlantic Way, Orchard Thieves, Smurfit Kappa, and Heineken, among others. MCCP work across four pillars: research; strategy; innovation; and culture MCCP are experts in delivering strategy that links to real consumer insight and which delivers transformative growth for businesses. 

 

Jo Wood Strategy Director at MCCP

Jo leads the MCCP trends team, unearthing insight for consumers, brads and industries. In her time in MCCP, Jo has worked with clients such as the Irish Heat Foundation, AIB, Lidl, Kilkenny and Heineken. Jo spent 10 years in the advertising industry, working in DDFH&B on major accounts, including Supervalu and for Ogilvy & Mather. 

 

 

Michael Browne Senior Strategist at MCCP

Michael is a key member of the MCCP trends team, while also working across many key strategic accounts for the business. He has worked with IDL/Pernod Ricard, Bord Bia, Heineken among others. Michael joined MCCP in the summer of 2018, having worked in New York for Blast Radius as a digital strategist. He also worked with Carat in the UK as a digital planner, and with Wunderman as a strategist. 

 

 

Meabh Quoirin CEO & Co-Founder at Foresight Factory

Meabh is a bi-lingual, experienced public speaker, with over two decades experience helping businesses globally profit from consumer analytics and trends. She is a pioneer in the field of consumer analytics and new data techniques and an expert in modelling new routes to the future. Meabh has also developed a strong reputation in management, strategic vision, and structural and organisational change


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Series Partner 

Terms and Conditions

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

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