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New: 2019 Feb 20 - Creating a Leadership Brand
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New: 2019 Feb 20 - Creating a Leadership Brand

 Export to Your Calendar 20/02/2019
When: Wednesday 20th February
9:15am - 5:00pm
Where: The Marketing Institute
South County Business Park
Leopardstown
Dublin 18 D18 E659
Ireland
Presenter: Michael Cowan
Contact: Niamh Tighe
01 295 2355


Online registration is available until: 19/02/2019
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Creating a Leadership Brand

This workshop focuses on how to create a leadership brand, leading to competitive advantage and how to understand your market structure.

More details to follow.

Details

Date: Wednesday, 20th February 

Time: 9.15am - 5.00pm

Location:The Marketing Institute, Leopardstown, Dublin 18

 

 

 

Member Rate: €250 - Non-Member Rate: €500

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Course Trainer

Michael Cowan

Michael Cowan

Food & Beverage entrepreneur and FMCG consultant  

Michael is a global marketing leader and brand builder, and has worked across three continents on iconic consumer brands such as Guinness, Pepsi, Red Bull, and McDonald’s. 
A frequent ‘Integrated Marketing’ category judge at the MII’s All Ireland Marketing Awards, Michael is a functional expert in all areas of the marketing mix.
In 2010, he invented & launched ‘KP Nachos™’ on behalf of an Irish client, taking market share from PepsiCo’s Doritos in the process. In 2015, he successfully launched 
his own super-premium lager brand Mont™ (www.montbeer.com); regarded by many as ‘Ireland’s answer to Peroni’. Michael now runs a strategic marketing consultancy, 
Brand Distillery (www.branddistillery.ie), which specialises in helping ambitious SME Food & Drink brands develop and compete against the big brands.



BOOK NOW

Click register button at the top of this page or contact Niamh at training@mii.ie or 01 295 2355.

 

 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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