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New: 2019 Feb 20 - Creating a Leadership Brand
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New: 2019 Feb 20 - Creating a Leadership Brand

 Export to Your Calendar 20/02/2019
When: Wednesday 20th February
9:15am - 5:00pm
Where: The Marketing Institute
South County Business Park
Dublin 18 D18 E659
Presenter: Michael Cowan
Contact: Niamh Tighe
01 295 2355

Online registration is available until: 19/02/2019
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Creating a Leadership Brand

This workshop focuses on how to create a leadership brand, leading to competitive advantage and how to understand your market structure.

More details to follow.


Date: Wednesday, 20th February 

Time: 9.15am - 5.00pm

Location:The Marketing Institute, Leopardstown, Dublin 18




Member Rate: €250 - Non-Member Rate: €500

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Course Trainer

Michael Cowan

Michael Cowan

Food & Beverage entrepreneur and FMCG consultant  

Michael is a global marketing leader and brand builder, and has worked across three continents on iconic consumer brands such as Guinness, Pepsi, Red Bull, and McDonald’s. 
A frequent ‘Integrated Marketing’ category judge at the MII’s All Ireland Marketing Awards, Michael is a functional expert in all areas of the marketing mix.
In 2010, he invented & launched ‘KP Nachos™’ on behalf of an Irish client, taking market share from PepsiCo’s Doritos in the process. In 2015, he successfully launched 
his own super-premium lager brand Mont™ (; regarded by many as ‘Ireland’s answer to Peroni’. Michael now runs a strategic marketing consultancy, 
Brand Distillery (, which specialises in helping ambitious SME Food & Drink brands develop and compete against the big brands.


Click register button at the top of this page or contact Niamh at or 01 295 2355.



Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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