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NEW: 2019 May 8 - Innovating with Agility
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NEW: 2019 May 8 - Innovating with Agility

When: 8th May 2019
9:15 - 5:00 pm
Where: The Marketing Institute
South County Business Park
Dublin 18
Presenter: Richard O’Donnell
Contact: Niamh Tighe
01 295 2355

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Innovating with Agility

“The enterprise that does not innovate inevitably ages and declines.  And in a period of rapid change such as the present that decline will be fast” Peter F. Drucker

Key Details

Date: Wednesday 8th May 2019

Time: 9.15am - 5.00pm

Location: The Marketing Institute, Leopardstown, Dublin 18



Member Rate: €250 - Non-Member Rate: €500 


The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.


The pace of change is accelerating across all industries and those who fail to react are being left behind. Innovation is now a corporate imperative and many of the world’s most innovative companies have turned to design thinking to become more customer centric and develop bold ideas that transform their products and services.   

      What We'll Cover 

Following the key stages of a design thinking engagement, participants will work on a real-life case study to master the skills of creative problem solving, practice the tools and methods used by the world’s most innovative companies and learn how to inspire their organisations to become more human centred, innovative and ready for the future.


This one-day workshop will include:

Introduction to how the world’s most innovative companies approach innovation

Understanding the mindset of creative problem solvers 

Empathise – build empathy with target customers and uncover their unmet needs 

Definition – define innovation challenges to bring focus to innovation efforts

Envision - envision breakthrough ideas through focussed brainstorming techniques

Validate – prototype ideas to have tangible concepts to validate with customers 

Mobilise - inspire organisations to put design thinking into action  

Upon completion of the course, attendees will be able to:

Use a range of design thinking tools and activities to facilitate design thinking sessions within their     organisations 

Understand the methods and techniques to conducting human centred research 

Understand how to synthesise research findings to uncover themes and define innovation challenges 

Facilitate focussed brainstorming sessions within their organisations

Understand how to validate and test ideas to prioritise solutions with the greatest potential 

Understand how to mobilise and inspire people within their organisations to foster a culture of innovation

Course Trainer

Richard O’Donnell

Associate Director Strategy & Innovation


Richard is an expert in design thinking, innovation and digital strategy working with boutique strategy and innovation consultancy MCCP. Here, Richard leads innovation and strategy across financial services, technology, retail, FMCG and transport. Richard’s particular expertise is in conducting ethnographic research to build empathy with consumers and in facilitating design thinking sessions to develop breakthrough ideas that transform how businesses serve their customers. 
Prior to MCCP, Richard spent 8 years specialising in design thinking and digital strategy working for companies such as Accenture and Irelandia Investments. 

Book Now

Click the register button above or contact Niamh at or 01 295 2355.



Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.


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