The Building Blocks to Creating Award-Winning Sponsorship Campaigns
Laying the framework for the best sponsorship campaign is exceptionally important to create award-winning creative, but is often overlooked. In this session, we provide detailed insight from previous ESA Awards winners on the specific steps they took to get their deals over the line and create award-winning work
Date: Thursday 14th March 2019
Location: Core, 1 Windmill Lane, Dublin 2
You will walk away with in-depth knowledge of how to convince a brand to use budget for sponsorship rather than their current media marketing spend, and how best to negotiate the deal so you have the assets you need to create an award-winning sponsorship campaign.
Jackie Fast ESA Board Director & Chair of ESA Awards Committee | Founder of REBEL Pi | Author of Amazon bestseller PINPOINT
Jackie Fast is recognised as a trailblazer within the sponsorship and wider business community – specifically helping the world’s leading brands, celebrities and rights holders capitalise their revenues through sustainable sponsorship. Having sold her agency Slingshot Sponsorship for millions less than 6 years after bootstrapping it in her bedroom with only a laptop to her name, she now speaks regularly on entrepreneurship, shifting consumer trends, influencer marketing, sponsorship sales & activation, and diversity in business.
Misha Sher Worldwide Vice President, Sport & Entertainment at MediaCom
Misha leads an award-winning Sport & Entertainment business at MediaCom and is responsible for advising agency clients on their investments and activation of sponsorships, while working with some of the world’s most prominent rights holders. Prior to leading the division at MediaCom, Misha was responsible for the agency talent business, whose main client was sporting icon, Pele. Misha developed a bespoke talent offering around Pele which resulted in partnerships with leading global brands, including Coca-Cola, P&G, VW, and others.
Andy Westlake ESA Chairman | Director of Westlake Consulting
Andy has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world. He set up Westlake Consulting in 2015, is a board member at British Universities and Colleges Sport, Chairman of Chesham United Ladies FC, and Chairman of the European Sponsorship Association, Europe’s trade body that seeks to inspire, unite and grow the sponsorship industry for the benefit of members.