Renew Membership | Contact Us | Print Page | Sign In | Register
The Building Blocks to Creating Award-Winning Sponsorship Campaigns
Tell a Friend About This EventTell a Friend
The Building Blocks to Creating Award-Winning Sponsorship Campaigns

When: Thursday 14th March 2019
Where: Core
1 Windmill Lane
Dublin 2, Dublin 
Contact: Rachel Bowers
(01) 216 0157

« Go to Upcoming Event List  

The Building Blocks to Creating Award-Winning Sponsorship Campaigns

Laying the framework for the best sponsorship campaign is exceptionally important to create award-winning creative, but is often overlooked. In this session, we provide detailed insight from previous ESA Awards winners on the specific steps they took to get their deals over the line and create award-winning work 

Key Details

Date: Thursday 14th March 2019

Time: 7:30-9:30am

Location: Core, 1 Windmill Lane, Dublin 2





Member: €20 | Non Member: €30


You will walk away with in-depth knowledge of how to convince a brand to use budget for sponsorship rather than their current media marketing spend, and how best to negotiate the deal so you have the assets you need to create an award-winning sponsorship campaign.


Jackie Fast ESA Board Director & Chair of ESA Awards Committee | Founder of REBEL Pi | Author of Amazon bestseller PINPOINT

Jackie Fast is recognised as a trailblazer within the sponsorship and wider business community – specifically helping the world’s leading brands, celebrities and rights holders capitalise their revenues through sustainable sponsorship. Having sold her agency Slingshot Sponsorship for millions less than 6 years after bootstrapping it in her bedroom with only a laptop to her name, she now speaks regularly on entrepreneurship, shifting consumer trends, influencer marketing, sponsorship sales & activation, and diversity in business.


Misha Sher Worldwide Vice President, Sport & Entertainment at MediaCom

Misha leads an award-winning Sport & Entertainment business at MediaCom and is responsible for advising agency clients on their investments and activation of sponsorships, while working with some of the world’s most prominent rights holders. Prior to leading the division at MediaCom, Misha was responsible for the agency talent business, whose main client was sporting icon, Pele. Misha developed a bespoke talent offering around Pele which resulted in partnerships with leading global brands, including Coca-Cola, P&G, VW, and others.


Andy Westlake ESA Chairman | Director of Westlake Consulting

Andy has worked in the business of sponsorship and sports marketing for nearly 30 years working for media owners and agencies on major sales, consultancy and activation projects around the world. He set up Westlake Consulting in 2015, is a board member at British Universities and Colleges Sport, Chairman of Chesham United Ladies FC, and Chairman of the European Sponsorship Association, Europe’s trade body that seeks to inspire, unite and grow the sponsorship industry for the benefit of members. 




Terms & Conditions

Terms and Conditions apply. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance. MII Privacy Policy can be viewed here. 

Event Partners

©2018 The Marketing Institute of Ireland CLG. All rights reserved.