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2020 June 5th & 6th Regulation & Governance for Marketers
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2020 June 5th & 6th Regulation & Governance for Marketers

This 2-day course has been devised by the Marketing Institute precisely to help give an awareness and understanding of the legal and regulatory environment for digital marketing decisions.

 Export to Your Calendar 05/06/2020 to 06/06/2020
When: 5th & 6th June 2020
9:00 am
Where: TU Dublin
Aungier Street
Dublin Dublin 2
Ireland
Presenter: Robert Dunne & Guests
Contact: Aoife Moreton
01 295 2355


Online registration is available until: 04/06/2020
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Regulation & Governance 

This 2-day course has been devised by the Marketing Institute precisely to help give an awareness and understanding of the legal and regulatory environment for digital marketing decisions.

It is hoped that the development of an understanding of the relevant issues will inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.

Any graduate of this course wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption on that masters degree.

Details

Duration: 5th & 6th June 2020

Location: Technological University Dublin, Dublin 2

Fees: 
Marketing Institute Members: €585

Non-Members: €850 - The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

 

 

 

 

TWO DAY COURSE

The course will take place on Friday and Saturday and run from 9am to 6pm.

LEARN FORM PRACTITIONERS

Exposure to leading and respected marketing practitioners and experts.

CPD QUALIFICATION

A fully accredited CPD qualification at Level 8 on the NFQ awarded by Technological University Dublin

Modules

 

Who is regulating the Internet?

 

Behavioural Advertising Regulation

 

Contracts of Sale and Distance Selling

 

Data Protection and Privacy

 

Data Retention and Storage

 

Intellectual Property and Digital Ownership

 

Legal versus Self-Regulation

 

Defamation

 

Online Activism

 

Jurisdiction issues

 

Governance issues

  

 

 

What will you learn?

•  Understand the privacy and opt-in regulations to be followed in the development of web based communications

 

•  Develop E-Commerce interactions that fulfil the regulations governing Sale of Goods and Contract Law

 

•  Engage in broadcast and narrowcast online communications with an awareness of the consequences of defamation 

 

•  Provide a clear data trail and comply with requests for data files, data audits, Freedom of Information, or other relevant disclosure requirements

 

•  Abide by voluntary codes of practice established by relevant industry and professional bodies

 

•  Respect intellectual property and copyright when using online media

 

•  Research further concepts regarding internet information and disclosure policies

 

•  Contribute to policy development regarding corporate presence and influence online

Course Trainer

Robert Dunne

Robert is a barrister in Ireland and a qualified attorney-at-law in New York since 2011. Robert specialises in data protection and employment law; lecturing in TU Dublin on, inter alia, the Masters in Digital Marketing and Analytics course specifically dealing with the law and regulation surrounding digital marketing. Along with this Robert has advised multi-national and large Irish enterprises on their data protection policies and procedures, including various hotel groups, retail companies and financial institutions in Ireland.



 

An important note on accreditation

As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with Technological University Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality. 

 

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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