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2019 May 2 - How Food and Drink Brands can Reconnect the Disconnected Consumer
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2019 May 2 - How Food and Drink Brands can Reconnect the Disconnected Consumer

02/05/2019
When: Thursday 2nd May 2019
7:30am
Where: Fitzwilliam Hotel
St. Stephen's Green
Dublin
Ireland
Contact: Rachel Bowers
(01) 216 0157

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How Food and Drink Brands can Reconnect the Disconnected Consumer

This much anticipated event will be presented by Edward Bergen, Trends and Innovation Consultant at Mintel.

Key Details

Date: Thursday, 2nd May 2019

Time: 7:30am-9:30am

Location: The Fitzwilliam Hotel, St. Stephen's Green

 

 

 

 

Member: €20 | Corporate Partners: €20 | Non-member: €30

Description

Oscar Wilde once said “After a good dinner one can forgive anybody, even one's own relations.” Never has the phrase been more relevant than now.
 
The modern world moves at a rapid rate. While consumers are always digitally ‘connected’, they have never felt more disconnected from the world around them. We live in a world of polarised “Identity Politics”, declining faith in religion and government, lone lifestyles and single occupancy homes. More than ever people are in danger of feeling isolated from society and apathetic about an uncertain future. Yet, since the beginning of time, one thing that has always connected people is food and drink. This presentation will identify ways food and drink companies can break through the 'digital noise' and stand out. We will also highlight how food brands can inspire consumers to form new connections. To reconnect them to themselves, to each other, to culture, and to the wider world.


 

Speakers

Edward Bergen Trends and Innovation Consultant, Mintel

Edward Bergen is a consultant with experience in identifying and analysing FMCG trends worldwide, and how these can be applied to different markets and categories for new product innovation and development. He is responsible for enhancing relationships and building insight driven, bespoke presentations to Mintel’s UK, Scandinavian and South African clients. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrison’s, in various commercial roles. 


 

 

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