Sound Affects: Has Digital Killed The Radio Star?
This event will be presented by Dael Wood,Strategy & Insights Director, Dentsu Aegis Network, Brian McCarthy Sales Director, Urban Media, Claire O'Rourke, Research Lead, Dentsu Aegis Network and Sasha Hamrogue, Co-Presenter Of Grief Encounters Podcast.
Date: Thursday 23rd May 2019
Location: Dentsu Aegis Network, 20-38 Haddington Road, Dublin 4.
Historically, Ireland is a country which cherishes the aural – from wanderings bards to pirate radio. With the new diversity of digital mediums available, the opportunities to reach Irish people through audio has significantly expanded.
Cutting through the noise, Urban Media and Dentsu Aegis Network decided to collaborate to look at radio and the new audio – have podcasts, streamed music and listen again radio made traditional radio defunct? Or are these new audio formats fulfilling different needs?
Dael Wood, Strategy and Insights Director, Dentsu Aegis Network
Dael heads up insights and strategy at Dentsu Aegis Network. She has over 25 years working across three continents in various marketing consulting roles. She has worked with clients across multiple categories, delivering sustainable revenue growth through expertise in marketing, utilising data and uncovering consumer & customer needs and insights.
Brian McCarthy, Sales Director, Urban Media
Brian has worked in radio for 18 years and is Sales Director at urbanmedia, the commercial and digital arm of Wireless Ireland. Brian has always been passionate about showcasing how effective audio can be in providing client solutions, and has helped urbanmedia lead the way in bringing audio effectiveness case studies to the Irish media market.
Claire O'Rourke, Research Lead, Dentsu Aegis Network
Claire is an experienced dual researcher with 5 years qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour.
Sasha Hamrogue, Co-Presenter, Grief Encounters Podcast
Sasha Hamrogue is the Head of Digital in Wireless Ireland and leads a creative team that creates original video, podcast and social content. Sasha heads up the new podcast offering from Wireless alongside Ian Doyle and also hosts the Grief Encounters podcast alongside Q102 breakfast show presenter Venetia Quick.