How To Write A Creative Brief - Fully Booked
Briefing the agency is a critical part of developing effective and engaging Market Communications. The work shop simplifies this sometimes complex task.
Date: Wednesday 9th October 2019
Time: 9.15am - 5.00pm
Location: The Marketing Institute, Leopardstown, Dublin 18
Member Rate: €250 - Non-Member Rate: €500
The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.
Ever popular, this workshop focuses on the practical skills of crafting effective agency briefs and how to ensure key messages are clearly defined and communicated. Translating marketing speak into a clear proposition can be challenging and the workshop looks at ways this can be achieved.
Effective spend of marketing budgets is critical to any business and the guidelines can aid in an improvement in the overall creative process with agencies and greater accountability.
What We'll Cover
• Practical skills of writing and assessing great creative briefs
• The importance and value of great briefs to agencies
• Key skills on how they should be developed effectively
• The importance good briefs play in enhancing the creative development process
The workshop is ideal for those directly responsible for developing brand and tactical communications and for managing the client and agency relationship.
Owner, Agency Assessments International
Marketing and Advertising Consultant
Brian started his career with Irish Distillers before moving to Irish International, now part of BBDO. He returned to the client side and worked in Guinness, now Diageo, in Ireland and abroad.
He then took charge of McCann Erickson Dublin. Since joining Agency Assessments International as Managing Partner in 2001, Sparks has numerous agency reviews in Ireland and overseas.