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19 Sept 2019 - Executive Diploma in Finance for Marketers
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19 Sept 2019 - Executive Diploma in Finance for Marketers

19/09/2019 to 26/09/2019
When: 19th September 2019
8:00 PM
Where: TU Dublin
Aungier Street
Dublin 2
Presenter: Sean O'Reilly
Contact: Aoife Moreton
01 295 2355

Online registration is closed.
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Executive Diploma in Finance for Marketers

If you are a marketing professional looking to improve your understanding of financial concepts then this is the right course for you. 

With this diploma you will be introduced to the main models necessary for business planning, learn how to critically evaluate financial information and contribute meaningfully to key marketing budget decisions.  

The programme will help to emphasise the importance of financial management in a strategic marketing context.


Date: Thursday 19th September 2019

Time: 8pm - 10pm

Location: TU Dublin Aungier Street, Dublin 2

Pathways Competencies

Marketer Competencies

✔ Strategic Marketing


Business Competencies

✔ Commercial Awareness
✔ Decision Making & Judgment
✔ Making a Business Impact

✔ Organisational Awareness
✔ Risk Management


People Competencies

✔ Negotiation Skills




Member Rate: €1590 - Non-Member Rate: €1850

The non-Member Rate includes an Annual Marketing Skills Membership (valued at €262), subject to meeting our membership criteria.

Is it for me?

This course provides you with an understanding of the importance of financial management in a business context. The course is concerned with the analysis and application of financial and management accounting information as inputs into management and marketing decisions.

What will you get?


• A fully accredited CPD qualification at Level 8 on the NFQ awarded by TU Dublin

• An Executive (CPD) Diploma delivered over evening sessions, with case studies, additional self-study and laboratory work

• Exposure to leading and respected practitioners and experts






What will you learn?

• Understand and critically evaluate financial information 

• Contribute in a meaningful way to management and marketing decisions based on the analysis of management accounting data

• Conduct sensitivity analysis of financial projections by means of spreadsheets

• Evaluate alternative sources of finance and assess investment possibilities

• Work effectively in teams to formulate key decisions 




contact or 01 295 2355

Course Trainer

Sean O'Reilly

Assistant head of school in Accounting and Finance at TU Dublin



An important note on accreditation

As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with TU Dublin, Ireland’s largest marketing educator, to jointly operate this Executive Diploma programme. Accreditation speaks to a sense of public trust, as well as to professional quality. 


Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

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