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2019 Nov 27 - November Marketing Breakfast in partnership with MCCP
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2019 Nov 27 - November Marketing Breakfast in partnership with MCCP

When: Wednesday 27th November 2019
Where: FIRE Restaurant
Dawson Street
Dublin 2
Contact: Rachel Bowers

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Agile they Make or Break Innovation?

We return for the final instalment of the 2019 Marketing Breakfast Series in Fire Restaurant on Wednesday 27th of November in partnership with MCCP and in association with The Conference and Events Venue. This month we will be joined by Leona Daly, Head of Consumer and Marketing Intelligence at Heineken Ireland, and Alison McMahon, Head of Innovation at Heineken Ireland who will be discussing if agile principles make or break innovation within an organisation.


Date: Wednesday 27th November 2019 

7:45am - 9:00am

FIRE Restaurant, Dawson St, Dublin 2






Members: €20 | Non-Members: €30 |

Corporate Partners: Complimentary Access 


As a reaction to an ever changing corporate landscape, companies are increasingly striving to make their cultures more ‘agile’. Processes and principles pioneered by software developers are now being widely introduced to replace traditional waterfall processes in companies seeking increased flexibility and smarter, speedier ways to do business.


Outside of its natural home in tech companies, on Nov 27th two senior marketing leaders will draw on their experience over the last year, employing the agile principles at Heineken Ireland and share a critical assessment of how it has both helped and hindered their product innovation strategy. Alison McMahon will also explain how she has led the development of a new Innovation function within Heineken Ireland and grown a cross functional team of ‘agile advocates’ who are steadily shifting cultural norms while driving business growth.


As well as a perspective as to how teams can transfer agile principles from tech to FMCG, this presentation aims to provide fellow marketeers and Innovation Managers practical tools and tips. For those who may be considering employing agile principles within their business or are simply  endeavouring to drive flexibility into their culture this is a presentation not to miss.



Leona Daly Head of Consumer & Marketing Intelligence, Heineken Ireland

Leona Daly was Head of Consumer Intelligence at Heineken Ireland for over 8 years, she spent the previous 5 years working on The Heineken Brand in various roles across comms, media and sponsorship. In her most recent role she is working on Innovation Strategy within a brand new dynamic Heineken Cross Functional Innovation Team, helping to scope and shape future opportunities to add value across the ever growing brand portfolio.




Alison McMahon Head of Innovation, Heineken Ireland

Alison McMahon is Head of Innovation for Heineken Ireland and leads the cross category & portfolio innovation strategy and the delivery of the innovation funnel through an agile cross functional innovation team. She has been with Heineken for 15 years, and prior to heading innovation worked across a number of senior roles in marketing, commercial and general management, focusing on portfolio, channel, innovation and business strategy including the execution of portfolio activation plans and leading the introduction of several key category & brand initiatives.


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